Using Social Media to Improve   Classroom and School      Communications           Jason Neiffer          Doctoral Student...
Paperless Handouts:    http://2013.ncceconnect.org/F110
con·ver·gencethe occurrence of two or more    things coming together
Joe Logan
Image: Allen Avenue School
Image: UCSF School of Pharmacy
13th Street Studio
Jason Neiffer
So, what?
Ignoring social media meansshutting down a potentially massivechannel of communication toparents, community members andtax...
...or else?
Simple Rules  for SuccessSocial media presence should beplanned; messaging is importantAccurate, up-to-date information be...
Low-Hanging Fruit
School Websites
http://jasonlinks.net/6
Classroom Websites
http://jasonlinks.net/7
Blogging Platforms:                                       Serverside ContentEduBlogs, KidBlogs, Blogger,                  ...
Social Media  Options
Facebook
http://jasonlinks.net/8
Twitter
http://jasonlinks.net/9
Media Channels:YouTube & Flickr
http://jasonlinks.net/a
School Happening:                          School Photos:Guest Speakers, Assemblies,              Albums from School Event...
StrategeryMake social media an assignmentfor staff (or students); don’tassume it will just get doneAccept social media as ...
PolicyConsiderationsClearly define who is responsible forsocial mediaClearly define your channel(s) as theofficial channel...
Developing a School Social Media Strategy
Developing a School Social Media Strategy
Developing a School Social Media Strategy
Developing a School Social Media Strategy
Developing a School Social Media Strategy
Developing a School Social Media Strategy
Developing a School Social Media Strategy
Developing a School Social Media Strategy
Developing a School Social Media Strategy
Developing a School Social Media Strategy
Developing a School Social Media Strategy
Developing a School Social Media Strategy
Developing a School Social Media Strategy
Developing a School Social Media Strategy
Developing a School Social Media Strategy
Developing a School Social Media Strategy
Developing a School Social Media Strategy
Developing a School Social Media Strategy
Developing a School Social Media Strategy
Developing a School Social Media Strategy
Developing a School Social Media Strategy
Developing a School Social Media Strategy
Developing a School Social Media Strategy
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Developing a School Social Media Strategy

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These are slides to support Jason Neiffer's "Developing a School Social Media Strategy," at NCCE 2013 in Portland, Oregon.

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Developing a School Social Media Strategy

  1. 1. Using Social Media to Improve Classroom and School Communications Jason Neiffer Doctoral Student, Curriculum & Instruction the University of Montana Curriculum Director Montana Digital Academy @techsavvyteach
  2. 2. Paperless Handouts: http://2013.ncceconnect.org/F110
  3. 3. con·ver·gencethe occurrence of two or more things coming together
  4. 4. Joe Logan
  5. 5. Image: Allen Avenue School
  6. 6. Image: UCSF School of Pharmacy
  7. 7. 13th Street Studio
  8. 8. Jason Neiffer
  9. 9. So, what?
  10. 10. Ignoring social media meansshutting down a potentially massivechannel of communication toparents, community members andtax payers!
  11. 11. ...or else?
  12. 12. Simple Rules for SuccessSocial media presence should beplanned; messaging is importantAccurate, up-to-date information beatsout function; function beats out formUnofficial presences are as important asofficial channelsStudent voice is as important as adultvoice
  13. 13. Low-Hanging Fruit
  14. 14. School Websites
  15. 15. http://jasonlinks.net/6
  16. 16. Classroom Websites
  17. 17. http://jasonlinks.net/7
  18. 18. Blogging Platforms: Serverside ContentEduBlogs, KidBlogs, Blogger, Management Systems (CMS): Blog.com, TypePad, Jux, Wordpress, Joomla, Drupal, Tumblr, Posterous, Weebly, PHP Nuke LiveJournal Simple: Other Platforms: Coded website, School Wires Wikispaces, Google Sites Options
  19. 19. Social Media Options
  20. 20. Facebook
  21. 21. http://jasonlinks.net/8
  22. 22. Twitter
  23. 23. http://jasonlinks.net/9
  24. 24. Media Channels:YouTube & Flickr
  25. 25. http://jasonlinks.net/a
  26. 26. School Happening: School Photos:Guest Speakers, Assemblies, Albums from School Events,School Events, School Plays, Classroom Projects, FieldGraduation, Concerts, Sports Grips Events Encourage Engagement: Video: Fundraising, School Event Clips from Events, Sports, Announcement, Pro-Levy Projects Messages Content?
  27. 27. StrategeryMake social media an assignmentfor staff (or students); don’tassume it will just get doneAccept social media as publicrelations strategy
  28. 28. PolicyConsiderationsClearly define who is responsible forsocial mediaClearly define your channel(s) as theofficial channel(s)Consider asking rogue channels to labelthemselves as unofficial
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