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Developing a School Social Media Strategy

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These are slides to support Jason Neiffer's "Developing a School Social Media Strategy," at NCCE 2013 in Portland, Oregon.

These are slides to support Jason Neiffer's "Developing a School Social Media Strategy," at NCCE 2013 in Portland, Oregon.


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Transcript

  • 1. Using Social Media to Improve Classroom and School Communications Jason Neiffer Doctoral Student, Curriculum & Instruction the University of Montana Curriculum Director Montana Digital Academy @techsavvyteach
  • 2. Paperless Handouts: http://2013.ncceconnect.org/F110
  • 3. con·ver·gencethe occurrence of two or more things coming together
  • 4. Joe Logan
  • 5. Image: Allen Avenue School
  • 6. Image: UCSF School of Pharmacy
  • 7. 13th Street Studio
  • 8. Jason Neiffer
  • 9. So, what?
  • 10. Ignoring social media meansshutting down a potentially massivechannel of communication toparents, community members andtax payers!
  • 11. ...or else?
  • 12. Simple Rules for SuccessSocial media presence should beplanned; messaging is importantAccurate, up-to-date information beatsout function; function beats out formUnofficial presences are as important asofficial channelsStudent voice is as important as adultvoice
  • 13. Low-Hanging Fruit
  • 14. School Websites
  • 15. http://jasonlinks.net/6
  • 16. Classroom Websites
  • 17. http://jasonlinks.net/7
  • 18. Blogging Platforms: Serverside ContentEduBlogs, KidBlogs, Blogger, Management Systems (CMS): Blog.com, TypePad, Jux, Wordpress, Joomla, Drupal, Tumblr, Posterous, Weebly, PHP Nuke LiveJournal Simple: Other Platforms: Coded website, School Wires Wikispaces, Google Sites Options
  • 19. Social Media Options
  • 20. Facebook
  • 21. http://jasonlinks.net/8
  • 22. Twitter
  • 23. http://jasonlinks.net/9
  • 24. Media Channels:YouTube & Flickr
  • 25. http://jasonlinks.net/a
  • 26. School Happening: School Photos:Guest Speakers, Assemblies, Albums from School Events,School Events, School Plays, Classroom Projects, FieldGraduation, Concerts, Sports Grips Events Encourage Engagement: Video: Fundraising, School Event Clips from Events, Sports, Announcement, Pro-Levy Projects Messages Content?
  • 27. StrategeryMake social media an assignmentfor staff (or students); don’tassume it will just get doneAccept social media as publicrelations strategy
  • 28. PolicyConsiderationsClearly define who is responsible forsocial mediaClearly define your channel(s) as theofficial channel(s)Consider asking rogue channels to labelthemselves as unofficial