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Its an Advertising Project that I made for myBusiness Management (Marketing) Course at Sukhdev College of Business Studies. The project involves designing a promotional campaign for Bata India Limited, a part of the Bata Shoe Organization. Today, Bata India has established itself as India’s largest footwear retailer. Its retail network of over 1200 stores present in all the metros, mini-metros and towns. The project revolves around the advertisement campaign to be designed for Bata’s original and basic brand, the product category being Casual Footwear.