It is always important to understand what is on
client’s mind before you scratch anything. In my
first meeting, client showed me a shape
(upward arrow representing progress) on a
paper and said, ‚I want you to fit this in logo
design.‛ This was more challenging task as
client had put the limitation on design.
‚THiiNK‛ stands different because of two ‘ii’s in
the name itself. I put a thought process that two
‘ii’s are husband and wife who together take
decisions for their family’s financial growth and
future safety. The big arrow moving upward in
direction depicts GROWTH. The two human
figures (ii) standing below the shelter of arrow
depicts SAFETY. But this is not the truth. Two
‘ii’ means Insurance & Investment .
I added the words ‚THNK‛ comparatively smaller
in height than the two ‘ii’s to create an impact of
GROWTH & PROGRESS. Client approved the
concept and I was done with logo design in
I selected green and used two shades of it.
Green has strong emotional correspondence with
safety. It symbolizes growth. Green suggests
stability and endurance. Dull, darker green is
commonly associated with money, the financial
world, banking, and wall street. Aqua green is
associated with emotional healing and
I added the text ‚Insurance & Investments‛, the
major services of their business and placed it
below ‚THiiNK‛ to maintain the symmetry. The
logo makes everybody to think of their insurance
& investments planning.
Business card design was the next tedious job but my client made it easy for me. Before I start
with anything I asked him ‚Do you want the card shape out of the box?‛ He replied, ‚Kindly keep
in mind that the same design and color combo needs to be carried forward on the name board,
letter heads too.‛ He wanted a simple and just simple card design. I provided him with few
Final Card Design
...and client approved this design.
A poster to place on a rear big window (6'10" height x 6'0" length) of the office highlighting the
business of Thiink.
Retirement Planning, Children Plans, Home Protection Plans, Mutual Funds, Fixed Deposits,
Risk Cover, Vehicle Insurance, Medical Covers, Accident Policies, Liability Covers, Management
Liability, etc are the policies they issue.