SAMPLE PLAN
Food & Recipe Videos Micro Site
This sample document will
help you to understand the
basic plan & innovative
features of a food &
recipe videos micro site.
Some of the slides are
subjective to the
requirement.

Overview
1. Micro Site Requirements
1.1 Background and Needs
1.2 Objectives
1.3 Assumptions
1.4 Dependencies
2. Scope Limitations
2.1 Initial & Subsequent Release
2.2 Deliverables
3. Micro Site Context
3.1 Stakeholder Profiles
3.2 Site Priorities
4. Content Source Chart
5. Type of Content
6. Features
7. Production Process

1. Micro Site Requirements 1.1 Background and Needs
Recipes Videos on [videoportal.tv] currently, are not being actively promoted and are receiving very
few hits. During design and development, attention must be focused on driving traffic and keeping
the visitor engaged. A visually appealing clear, concise, & highly focused website that is multi
browser compatible need to be created for [videoportal.tv]. The content will include Indian Cooking,
Indian Food, Hotels and Restaurants in India. The objective is to provide the best and most
comprehensive source of information, entertainment and connection to food lovers. Visitors can enjoy
and share videos, images and words on a variety of topics including cooking shows, culinary education,
restaurant reviews, healthy living, opinion and thoughts, tips and techniques, news and events,
entertainment and others.

1. Micro Site Requirements 1.1 Background and Needs
Production and editing team will create and produce the content. We will also include all content
creators - professional producers, food related businesses, professional chefs, house-cooks, hobbyists
and novices - to share their creation with [food.videoportal.tv].
[food.videoportal.tv] will materialize as video podcast / vodcast / Internet TV network / video archive.
[food.videoportal.tv] Team will produce Recipe Videos for its micro site. It will produce video
commercials for Hotel and Restaurants, who sell their service to India, and Indian companies that wish
to reach the world wide consumer through Internet video, Internet television, social networking, and
other Internet based Web 2.0 media.
The primary purpose of the [food.videoportal.tv] micro site is to have visitors do the following:
1. Sign up for an online Foody account through one of the [videoportal.tv] links
2. Sign up to become a producer of food videos of [videoportal.tv] and make food promoting
videos

1. Micro Site Requirements 1.2 Objectives
1. Create a highly focused and informative micro site.
2. Create a micro site that is SEO friendly.
3. Create a micro site that is W3CSS standardized and W3C XHTML compliant.

1. Micro Site Requirements 1.3 Assumptions
1. Videos, textual, and some graphical content will be available for beta release.
2. Server will support all the needs and wants of the design and development team
3. Time lines are reasonably set
4. Design, Development and Content Team will fully understand the micro site's need and wants

1. Micro Site Requirements 1.4 Dependencies
1. Initial content will be available for Integration Phase
2. Design, Development, and Content Head will be available for follow-up and requirement
gathering
3. Sign-off from respective heads on all Requirement Documentation
(Functionality and Content scope documents)

2. Scope Limitations 2.1 Initial & Subsequent Release
Subjects Phase I Phase II Phase III
Sections
Required Days
Release Dates
Sign-off from

2. Scope Limitations 2.2 Deliverables
Task Milestone Timeframe
Approve Scope Document Scope Documents - days
Gather and analyze Content Requirement
- days (Approval Pending)
requirements Documents
Complete Technical Design Technical Design Document - days (Approval Pending)
Website Graphical Complete Design Templates,
Implementation Design Specification Documents - days (Approval Pending)
& Testing
Website Technical Complete Backend
Implementation - days (Approval Pending)
Coding, Content Integration and
Testing
(Reparative steps for subsequent releases)

3. Micro Site Context 3.1 Stakeholder Profiles
Stakeholder Major Value Attributes Major Interest Constraints
Video Portal More effective & Strongly committed Increased hits None identified
efficient micro site, to the success of maintaining lesser
increased visitors website cost
Micro Site Affiliate Useful simple tool Provide more Making popularity, Rules & Tools
requirements for affiliation visitors to the site social networking provided
Micro Site Visitors Simple, Informative, Traffic Visitors Relevant content SEO & Marketing
Instructional content and links

3. Micro Site Context 3.2 Site Priorities
Subject Resource Constrains Flexibility
Schedule - No deadline overrun -
expectable without
Project Manager's
Approval
Features Pre-built Content Developers & Developer could opt to
Management System, Designers will be custom build the
Pre-built Content restricted to the rules necessary feature.
of pre-built features.
Quality - All functionality must -
be fully operational,
easily maintainable,
and flexible
Team Project Manager, - -
PHP Developer,
Database Designer,
Copy writer,
Web Designer

4. Content Source Chart
GROUP B
GROUP A GROUP C
Professional
Producers,
Food Related
Businesses,
Chefs, House-cooks,
Video Portal Hobbyists
Production & & Novices
Editing Team Users
CONTENT
Videos Images Text
[ ]
Micro Site

5. Type of Content
Sr. Content Type Source Group Format
No.
1. Cooking Shows on TV A Videos
2. Food Recipes A,B,C Videos, Images, Text
3. Culinary Education A Videos, Images, Text
4. Hotel & Restaurant Reviews A,B,C Videos, Images, Text
5. Opinion & Thoughts B,C Text
6. Tips & Techniques A,B Text
7. News & Events A Text
8. Commercials for Travel Agencies, Hotel A Images
& Restaurants
9. Group C Profile C Images, Text
10. Group B Profile B Images, Text

6. Features
Sr. Features Description Phase I Phase II
No.
1. Browse Recipe Videos and Text Recipes
(Sort by Cuisine, Location, Collection, Tags, Popular,
Recent, Most Commented, Most Rated, Most Favorite,
Name & Date added)
Sort all foodies (users), top chefs, top recipe video
producers profiles
Browse all Drill Downs (Instructional Recipes)
2. Upload Video Create a video about anything you love to eat!
Foody and Group B upload a video file from their
computer. Can upload the videos for participating
contests organized by portal team
(Admin approval pending for max. 24 hrs.)
3. Upload Text Recipe Foody and Group B enter text using
“Post Recipe Interface”
(Admin approval pending for max. 24 hrs.)

6. Features
Sr. Features Description Phase I Phase II
No.
4. Upload Text Recipe Foody and Group B upload images using “Post Recipe
Image Interface” required for Recipe Article
(Admin approval pending for max. 24 hrs.)
5. Upload Video Foody will submit “How to make”. Portal team will
test it and make information video
6. Drill Down Step by step making with high resolution images.
(Instructional Display)
7. Play Video Flash Play Control
8. Share Share Video, Text Recipe, Drill Downs, Top Chef Profiles
Top Producers Profiles.
9. Tag Tagging Videos
10. Rate Grading Videos, Articles
11. Favorite User will mark the videos he likes.
User can view other Users favorite video list.
12. Comments Read, Post, Count, Posted by
13. Flag

6. Features
Sr. Features Description Phase I Phase II
No.
14. Embed Code
15. Send E-Card Ability to reply to any E-card sent
Ability to send E-cards to friends
Add message to E-card
Get notified when sent E-card is picked up/viewed
16. Food Court Step by step making with high resolution images.
(Discussion Forum)
17. Explore Foodies Edit, Items in profile may be hyperlinked to easily find
Profiles (my foodpage) others with similar interests
18. Explore Chef/ Edit, Items in profile may be hyperlinked to easily find
Producers Profiles others with similar interests
19. Display Active Foodies Display Foodies profile with picture.
20. New Member Spotlight Display New Foodies profile with picture. Shine a light
on new members to roll out the welcome wagon
21. Recent Site Activity Organize by Time, Member
22. Help and Support Ask & Answer, Make a Suggestion, Report a Bug

6. Features
Sr. Features Description Phase I Phase II
No.
23. Tip of the Day All kinds of tips, information, and resources related
to using site.
24. Feedback Share views to Production Team
25. Search Food videos Suggested Phrases, Search Initiative
26. Search (all site content) Suggested Phrases, Search Initiative
27. New Gallery Videos Another way to showcase the latest Videos from
foody's/Producer's Profile. With the new gallery module
one can choose from a variety of new displays
28. Fresh Cooking Food News, Updates, Newsletter Subscription, Portal
Status, Release Highlights, Future Enhancements
29. What is new Site Activity, Profile Activity, Newest Members
30. Invite Send invite for membership
31. Community Community Profile, Members, Messages,
Discussion Forum (Interactivity), Connect other Users

7. Production Process
Revise
Comprehensive Micro Site Detailed
Scope Approval Manage Changes Wireframe
Study & Authority
Analysis Document Design
Review
Approval
Testing of Design Approval
GUI
HTML
HTML Specification Design
Prototype
Prototype Document
Develop Testing
Develop Content
Functional Functional
CMS Integration
Components Components
Approval
LAUNCH Authority
(beta)

Thank You!
Neelima Salvi
email: neelima.salvi@gmail.com