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Crowdfunding. Social Entrepreneurship (4/6)
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Crowdfunding. Social Entrepreneurship (4/6)

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We will share some principles of the crowd culture and we will go deeper on the crowd-funding by analyzing Goteo.org platform. It is an international reference because it focus is funding the …

We will share some principles of the crowd culture and we will go deeper on the crowd-funding by analyzing Goteo.org platform. It is an international reference because it focus is funding the commons. We will propose a methodology to set up a reward system that connect the donation of money with the hero journey of the donor: the act of donating became a transformative moment.

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  • 1. CrowdfundingMay 2013SocialEntrepreneurship| www.neelabs.netOrganized by Aipc-PandoraFacilitated by Neelabs
  • 2. IncomeCostPartnerships ActivitiesResourcesRelationshipValue Proposition Clients segmentschannelsCrédito: business canvas model Alexander Osterwalderco2If we want to be Crowdfunded we need to be COSocial entrepreneurship | www.neelabs.net | CC BY:3.0
  • 3. Crowd3Social entrepreneurship | www.neelabs.net | CC BY:3.0
  • 4. Principles World WideWebCrowd CultureIdentify assets that can beactivatedProsumersConnecting nodesConnections among participantswithout mediation of anycentral nodeCreating protocols to dinamizethose assetsRules of the communityMake visible the connections.The process is visible andcontributions are acknowledgeThe principles that inspired the WWW are the same than theCrowd Culture4Social entrepreneurship | www.neelabs.net | CC BY:3.0
  • 5. Crowd-funding3 international references6Social entrepreneurship | www.neelabs.net | CC BY:3.0
  • 6. 3 international references1/3 Kiva Microcredits7
  • 7. 3 international references2/ 3 Kickstarter8
  • 8. • Summary of the project: Video texto,fotos• Basic characteristics• Motivation&• Goals of the project:organization&community, comunidad• Previous experience3 international references3/3 Goteo.org Projects living culture CO
  • 9. Benefits of crowdfunding• It offers many people the possibility to get involved with awide range of contributions.• Gives independence to the organization• Makes the community aware of their power.• Connect with new people who resonate with our purpose10Social entrepreneurship | www.neelabs.net | CC BY:3.0
  • 10. Project Money DonorsHero´s journey of each relevantstakeholder: organization, teamwork, and people connected withthe projectValue proposiont explained indetailContribution to the procomun:collective contributionTools to facilitate communicationin the social media.Post donation communicationEverything or NothingMinimum-OptimumTransparencyWide range and relevant fragmentsGet in return a brand giftDonations are visibleYou get reputation as a donorGoteo Platform11Social entrepreneurship | www.neelabs.net | CC BY:3.0
  • 11. • Summary of the project: Video texto,fotos• Basic characteristics• Motivation&• Goals of the project:organization&community, comunidad• Previous experience3 international references3/3 Goteo.org Projects living culture CO
  • 12. Project13Social entrepreneurship | www.neelabs.net | CC BY:3.0
  • 13. Project14Social entrepreneurship | www.neelabs.net | CC BY:3.0
  • 14. Project15Social entrepreneurship | www.neelabs.net | CC BY:3.0
  • 15. Project16Social entrepreneurship | www.neelabs.net | CC BY:3.0
  • 16. Project17Social entrepreneurship | www.neelabs.net | CC BY:3.0
  • 17. Project18Social entrepreneurship | www.neelabs.net | CC BY:3.0
  • 18. Project19Social entrepreneurship | www.neelabs.net | CC BY:3.0
  • 19. http://www.franc.ly/Goteo/index.html20Social entrepreneurship | www.neelabs.net | CC BY:3.0
  • 20. Project21Social entrepreneurship | www.neelabs.net | CC BY:3.0
  • 21. Stakeholders¿Why the value proposition isrelevant for their own herojourney: brand gift?What is the brand gift?Free orfee?Table to create “rewards” that contribute to the hero journeyCase “School of Solidaridad” in Goteo.org22• Tangible : an object related with a project ie: publication, t-shirt• Intangibles : web recognition or any other visible area, premium access to specific contents, some specific servicescustomized, participation in the production, invitations to private events share in the property of the project and itspotential benefitsType of rewards: some tips from GoteoSocial entrepreneurship | www.neelabs.net | CC BY:3.0
  • 22. Stakeholders¿Why the value propositionis relevant for their ownhero journey: brand gift?What is the brand gift?Free orfee?People who live inrural areas and feelthe loss of productivecapacityCreates new alternatives and a source of lifeand wealthPeople at risk of socialexclusion who work atthe centerNew social awareness of people coming fromdifficult situations, the leif motiv of the centeris changing from “getting rid of exclusion” to“promoting local and communitydevelopment”Team Being relevant in their community&the worldPeople with socialawarenessIt´s an iniatiative coherent with theirprinciples&valuesOrganic consumers Organic productsPeople connected withtheCO cultureIt´s an iniatiative coherent with theirprinciples&values23* http://goteo.org/project/artedemismanosTable to create “rewards” that contribute to the hero journeyCase “School of Solidaridad” in Goteo.orgSocial entrepreneurship | www.neelabs.net | CC BY:3.0
  • 23. Project24Social entrepreneurship | www.neelabs.net | CC BY:3.0
  • 24. Project25Social entrepreneurship | www.neelabs.net | CC BY:3.0
  • 25. http://www.franc.ly/Goteo/index.html26Social entrepreneurship | www.neelabs.net | CC BY:3.0
  • 26. Project Money DonorsHero´s journey of eachn relevantstakeholder: organization, teamwork, and people connected withthe projectValue proposiont explained indetailContribution to the procomunTools to facilitate communicationin the social media.Post donation communicationEverything or NothingMinimum-OptimumTransparencyWide range and relevant fragmentsGet in return a brand giftDonations are visibleYou get reputation a a donorGoteo Platform27Social entrepreneurship | www.neelabs.net | CC BY:3.0
  • 27. • Summary of the project: Video texto,fotos• Basic characteristics• Motivation&• Goals of the project:organization&community, comunidad• Previous experience3 international references3/3 Goteo.org Projects living culture CO
  • 28. Money29Social entrepreneurship | www.neelabs.net | CC BY:3.0
  • 29. Money30Social entrepreneurship | www.neelabs.net | CC BY:3.0
  • 30. Money31Social entrepreneurship | www.neelabs.net | CC BY:3.0
  • 31. 32Social entrepreneurship | www.neelabs.net | CC BY:3.0
  • 32. 33Social entrepreneurship | www.neelabs.net | CC BY:3.0
  • 33. 34Social entrepreneurship | www.neelabs.net | CC BY:3.0
  • 34. Stakeholders¿Why the value proposition isrelevant for their own herojourney: brand gift?What is the brand gift?Free orfee?People who live in rural areas andfeel the loss of productive capacityCreates new alternatives and a source of life and wealthBasic manual for creating similar prototypes.Detailed manual for its replication.Worshop of solar dehydration andaccomodation 1-4 days.FreeCost: 40Cost: 500People at risk of social exclusionwho work at the centerNew social awareness of people coming from difficult situations,they are seen from a different perspective: the leif motiv of thecenter is changing from “getting rid of exclusion” to “promoting localand community development”Training to be able to work in the process ofdehydratationFreePeople with social awareness It´s an iniatiative coherent with their principles&valuesGuided visit to the center Cost: 60-100Organic consumersOrganic products Web recognitionBasket with dehydrated fruitPractical course of solar dehydratationCost: 5Cost: 30Cost: 500People connected with theCO cultureIt´s an iniatiative coherent with their principles&values Web recognitionWeb&Video recognitionGuided visit to the center1 day AcommodationWeekend AcommodationCost: 5Cost: 10Cost: 60-100Cost: 100Cost: 25035* http://goteo.org/project/artedemismanosTable to create “brand gift” that contribute to the hero journeyCase “School of Solidaridad” in Goteo.orgSocial entrepreneurship | www.neelabs.net | CC BY:3.0
  • 35. Project Money DonorsHero´s journey of eachn relevantstakeholder: organization, teamwork, and people connected withthe projectValue proposiont explained indetailContribution to the procomunTools to facilitate communicationin the social media.Post donation communicationEverything or NothingMinimum-OptimumTransparencyWide range and relevant fragmentsGet in return a brand giftDonations are visibleYou get reputation a a donorGoteo Platform36Social entrepreneurship | www.neelabs.net | CC BY:3.0
  • 36. • Summary of the project: Video texto,fotos• Basic characteristics• Motivation&• Goals of the project:organization&community, comunidad• Previous experience3 international references3/3 Goteo.org Projects living culture CO
  • 37. 38Social entrepreneurship | www.neelabs.net | CC BY:3.0
  • 38. Donors39Social entrepreneurship | www.neelabs.net | CC BY:3.0
  • 39. http://www.franc.ly/Goteo/index.html40Social entrepreneurship | www.neelabs.net | CC BY:3.0
  • 40. http://www.franc.ly/Goteo/index.html41Social entrepreneurship | www.neelabs.net | CC BY:3.0
  • 41. Work in your project42Social entrepreneurship | www.neelabs.net | CC BY:3.0
  • 42. Stakeholders¿Why the value proposition isrelevant for their own herojourney: brand gift?What is the brand gift?Free orfee?Table to create “brand gift” that contribute to the hero journey43• Tangible : an object related with a project ie: publication, t-shirt• Intangibles : web recognition or any other visible area, premium access to specific contents, some specific servicescustomized, participation in the production, invitations to private events share in the property of the project and itspotential benefitsType of rewards: some tips from GoteoSocial entrepreneurship | www.neelabs.net | CC BY:3.0
  • 43. Elena Acínelena.acin@neelabs.net | @elenaacinRafael Coborafael.cobo@neelabs.net | @rafael_cobo