Market ValidationMay 2013SocialEntrepreneurship| www.neelabs.netOrganized by Aipc-PandoraFacilitated by Neelabs
Resource: business canvas model Alexander OsterwalderRevenues (all type, including gift economy)CostPartnerships Activitie...
But your prototype is not yet a business planCC-Steve Blank
The canvas is just a group of hypothesis…CC-Steve Blank 4Social entrepreneurship | www.neelabs.net | CC: BY 3.0
“Customer Development” is the process to find a viablebusiness model. Its phases are:CC-Steve Blank5Social entrepreneurshi...
Start by identifying each key hypothesis in the first canvas,and then “get out of the building” and testCC-Steve Blank6Soc...
Only when there is a tested business model, you developthe business planCC-Steve Blank7Social entrepreneurship | www.neela...
Most obvious hypothesis to test is the product-market fit8Designexperiment(*)KeyassumptionsValidate orpivot(*) Generative ...
Once you have this first validation, its time for real lifetesting…do people really commit?Create the Minimum Viable Produ...
So don’t forget to include in your planning the tasksyou need to complete to get to that first validationand a Minimum Via...
Elena Acínelena.acin@neelabs.net | @elenaacinRafael Coborafael.cobo@neelabs.net | @rafael_cobo
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Customer development. Social Entrepreneurship (5/6)

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Transcript of "Customer development. Social Entrepreneurship (5/6)"

  1. 1. Market ValidationMay 2013SocialEntrepreneurship| www.neelabs.netOrganized by Aipc-PandoraFacilitated by Neelabs
  2. 2. Resource: business canvas model Alexander OsterwalderRevenues (all type, including gift economy)CostPartnerships ActivitiesResourcesRelationshipValue Proposition CustomerChanelsYou have a prototype of a social business2Social entrepreneurship | www.neelabs.net | CC: BY 3.0
  3. 3. But your prototype is not yet a business planCC-Steve Blank
  4. 4. The canvas is just a group of hypothesis…CC-Steve Blank 4Social entrepreneurship | www.neelabs.net | CC: BY 3.0
  5. 5. “Customer Development” is the process to find a viablebusiness model. Its phases are:CC-Steve Blank5Social entrepreneurship | www.neelabs.net | CC: BY 3.0
  6. 6. Start by identifying each key hypothesis in the first canvas,and then “get out of the building” and testCC-Steve Blank6Social entrepreneurship | www.neelabs.net | CC: BY 3.0
  7. 7. Only when there is a tested business model, you developthe business planCC-Steve Blank7Social entrepreneurship | www.neelabs.net | CC: BY 3.0
  8. 8. Most obvious hypothesis to test is the product-market fit8Designexperiment(*)KeyassumptionsValidate orpivot(*) Generative interviews, pitching, theatralization, poster….Social entrepreneurship | www.neelabs.net | CC: BY 3.0
  9. 9. Once you have this first validation, its time for real lifetesting…do people really commit?Create the Minimum Viable Product (MVP)9Resources: Lean Start Up, Steve BlankSocial entrepreneurship | www.neelabs.net | CC: BY 3.0
  10. 10. So don’t forget to include in your planning the tasksyou need to complete to get to that first validationand a Minimum Viable Product tested…10Social entrepreneurship | www.neelabs.net | CC: BY 3.0
  11. 11. Elena Acínelena.acin@neelabs.net | @elenaacinRafael Coborafael.cobo@neelabs.net | @rafael_cobo

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