Time = Money: Marketing Lifehacks

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  • Big fans of Followup.cc. We're using www.replyup.com now which is a similar tool for friendly follow-up emails, amazingly simple to use for our team. Anyone tried or recommend any other tools?
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Time = Money: Marketing Lifehacks

  1. 1. BRIGHTONSEO 2014 TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER Time = Money: Marketing Lifehacks
  2. 2. BRIGHTONSEO 2014 TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER CO-FOUNDER I’M NED POULTER
  3. 3. BRIGHTONSEO 2014 TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER WHY I’M HERE I have a problem…
  4. 4. BRIGHTONSEO 2014 TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER I’m easily distracted
  5. 5. BRIGHTONSEO 2014 TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
  6. 6. BRIGHTONSEO 2014 TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER WHY I’M HERE Many of you have the same problems as me…
  7. 7. BRIGHTONSEO 2014 TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER Hard Truth #1 Marketing is a services industry. We sell our time.
  8. 8. BRIGHTONSEO 2014 TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER Hard Truth #2 Commoditising time is difficult.
  9. 9. BRIGHTONSEO 2014 TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER Hard Truth #3 Forecasting time is often even harder. Time doesn’t work like a financial budget.
  10. 10. BRIGHTONSEO 2014 TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER Hard Truth #4 Small business owners famously have a lack of it.
  11. 11. BRIGHTONSEO 2014 TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
  12. 12. BRIGHTONSEO 2014 TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER MY GOAL Share with you the ways I minimise time on repetitive tasks.
  13. 13. BRIGHTONSEO 2014 TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER MY GOAL Save you time!
  14. 14. BRIGHTONSEO 2014 TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER FACT We spend 28% of our workweek on email [Source: McKinsey & Company]
  15. 15. BRIGHTONSEO 2014 TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER OUR TOOLS
  16. 16. BRIGHTONSEO 2014 TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER #1“I WANT TO MAINTAIN MY SOCIAL ACCOUNTS, BUT I DON’T HAVE TIME!”
  17. 17. BRIGHTONSEO 2014 TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER AUTOMATE!
  18. 18. BRIGHTONSEO 2014 TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER YOUR TOOLS
  19. 19. BRIGHTONSEO 2014 TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER BRING EVERYTHING TOGETHER
  20. 20. BRIGHTONSEO 2014 TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER SOME OF MY FAVOURITE IFTTT RECIPES
  21. 21. BRIGHTONSEO 2014 TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER PRO TIP: - Use Tweriod (free) or SocialBro (Paid) - Understand when your followers are online
  22. 22. BRIGHTONSEO 2014 TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER SET YOUR SCHEDULE IN BUFFER
  23. 23. BRIGHTONSEO 2014 TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER SIT BACK AND LET THE ROBOTS DO THE WORK…
  24. 24. BRIGHTONSEO 2014 TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER #2“I SPEND MY DAY FLICKING BETWEEN MY PHONE AND MY COMPUTER”
  25. 25. BRIGHTONSEO 2014 TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER HACK YOUR NOTIFICATIONS…
  26. 26. BRIGHTONSEO 2014 TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER TURN OFF YOUR NOTIFICATIONS
  27. 27. BRIGHTONSEO 2014 TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER CUSTOMISE YOUR ALERTS
  28. 28. BRIGHTONSEO 2014 TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER SEND SMS FROM YOUR COMPUTER
  29. 29. BRIGHTONSEO 2014 TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER #3“TOO MANY F**KING EMAILS!”
  30. 30. BRIGHTONSEO 2014 TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER Solutions 1. Reduce clutter in your inbox 2. Filter! 3. ‘Roll up’ email subscriptions 4. Only check it at certain time intervals
  31. 31. BRIGHTONSEO 2014 TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER MIGRATE ALL ACCOUNTS TO GMAIL
  32. 32. BRIGHTONSEO 2014 TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER ‘SEND MAIL AS’ - MULTIPLE ALIASES - ONE ACCOUNT
  33. 33. BRIGHTONSEO 2014 TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER DEAL WITH YOUR INBOX - ACT - DEFER - DELETE
  34. 34. BRIGHTONSEO 2014 TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER FILTER OUT ANYTHING NON-URGENT
  35. 35. BRIGHTONSEO 2014 TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER PRO TIP: - Use this filter! - Filter all non-urgent emails to different folder "opt-out" OR unsubscribe OR "viewing the newsletter" OR "privacy policy" OR enews OR "edit your preferences" OR "email notifications" OR "update profile" OR smartunsubscribe OR secureunsubscribe OR yahoogroups OR "manage your account" OR "group-digests" OR "mailing list" OR "ensure delivery" OR "Manage your subscription" OR "click here to view" OR "view as web" OR "mailing list"
  36. 36. BRIGHTONSEO 2014 TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER PRO TIP: - Add everything you still want to see in your inbox in the ‘doesn’t have’ field
  37. 37. BRIGHTONSEO 2014 TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER FOLLOWUP.CC - SCHEDULE A TIME TO REAPPEAR IN YOUR INBOX
  38. 38. BRIGHTONSEO 2014 TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER AUTO-ADVANCE
  39. 39. BRIGHTONSEO 2014 TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER SEND AND ARCHIVE
  40. 40. BRIGHTONSEO 2014 TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER FILTERS ARE GOOD, UNSUBSCRIBING IS BETTER
  41. 41. BRIGHTONSEO 2014 TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER UNROLL.ME - ALL SUBSCRIBED EMAILS - ONCE DAILY/WEEKLY
  42. 42. BRIGHTONSEO 2014 TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER UNROLL.ME - CATEGORISES EMAILS
  43. 43. BRIGHTONSEO 2014 TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER UNROLL.ME - 1-CLICK UNSUBSCRIBE
  44. 44. BRIGHTONSEO 2014 TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER MAILSTROM
  45. 45. BRIGHTONSEO 2014 TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER MAILSTROM - SORT OUT THE CRAP
  46. 46. BRIGHTONSEO 2014 TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER PRO TIP - USE MAILSTROM’S ‘CHILL’ FEATURE - HIDE MESSAGES UNTIL SET DATE
  47. 47. BRIGHTONSEO 2014 TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER SUMMARY: - Minimise time spent on repetitive activities - Disband the optional and focus on the essential - Create systems of automation that you can ‘set and forget’
  48. 48. BRIGHTONSEO 2014 TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER THANKS FOR LISTENING!
  49. 49. BRIGHTONSEO 2014 TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER Image credit: Money – https://www.flickr.com/photos/9853727@N05 Time + clock - https://www.flickr.com/photos/anythreewords/ Old till - https://www.flickr.com/photos/frinky/ Prediction - https://www.flickr.com/photos/streamishmc/ Robot - https://www.flickr.com/photos/24375810@N06/ Kite - https://www.flickr.com/photos/brainsik/ Traffic light - https://www.flickr.com/photos/grendelkhan/ Productivity - https://www.flickr.com/photos/smemon/ Lifebelt - https://www.flickr.com/photos/emil2/ Money - http://www.flickr.com/photos/68751915@N05/6355816649/in/photostream/ Brain Icon - https://www.iconfinder.com/quizanswers Mac icon - https://www.iconfinder.com/Gimpopo Hands up - https://flic.kr/p/8ypn4h Time = money - http://www.flickr.com/photos/thomashawk/9416364876/sizes/l/

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