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Social Media Analysis & Strategy<br />By: Nectaria Lovejoy<br />
YMCA of Orange County Website<br />
Introduction<br />Who:<br />Orange County YMCA (main branch)<br />5 locations within branch<br />Services/Programs:<br />Y...
Population in Orange County<br />
SWOT Analysis<br />Strengths<br />- Great website that is not too:<br />	- wordy<br />	-vague<br />-Good color scheme<br /...
Social Media Per Generation<br />
Target Market<br />Each program is diverse:<br />Swimming, Sports & Camp: <br />9-14 years <br />Afterschool program & Edu...
Online GoalSocial Media Strategy<br />Grab new participants<br />Retain old participants<br />Quick response<br />Branding...
Online Goals<br />Create the following Social Media tools:<br />Wordpress<br />Twitter<br />Flickr<br />YouTube<br />Linke...
Analysis of Existing Website & Social Media Efforts<br />No Social Media efforts on website<br />Suggest to have a full ti...
Social Media Tools Strategy<br />Implement widgets/ badges including<br />Facebook<br />Most widely used especially by Tar...
Analytics & Metrics<br />Wordpress<br />subscribers<br />Twitter<br />Followers/Retweets<br />YouTube<br />Views, hits and...
Conclusion<br />Implement a Successful Marketing Campaign<br />Integrate Social Media <br />For Orange County YMCA<br />To...
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Social media analysis and strategy

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Transcript of "Social media analysis and strategy"

  1. 1. Social Media Analysis & Strategy<br />By: Nectaria Lovejoy<br />
  2. 2. YMCA of Orange County Website<br />
  3. 3. Introduction<br />Who:<br />Orange County YMCA (main branch)<br />5 locations within branch<br />Services/Programs:<br />Youth: Swimming, Sports, Camp, Afterschool care, Education Leadership<br />Adult/ Family: Health & Wellness, Sports & Recreation, Family time, Adventure Guides<br />Community: Community Service, Volunteer, Service Learning<br />Why Social Media Argument? <br />Not Utilizing Social Media potential customer base<br />Gain potential donation patrons<br />Word of mouth outdated<br />Update themselves and site<br />Teens & young adults are majorly into internet advertisement through Social Media<br />
  4. 4. Population in Orange County<br />
  5. 5. SWOT Analysis<br />Strengths<br />- Great website that is not too:<br /> - wordy<br /> -vague<br />-Good color scheme<br />-Widget = easy to donate <br />Weakness<br />-No visible Social Media <br />Opportunity<br />- Incorporate Social Media<br />-Social Media = larger audience<br />Threat<br />- Competition has Social Media<br />-Neglecting Social Media= less potential customers from competition<br /> - i.e. Boys & Girls Club & other YMCA’s not affiliated within Orange County Umbrella<br />
  6. 6. Social Media Per Generation<br />
  7. 7. Target Market<br />Each program is diverse:<br />Swimming, Sports & Camp: <br />9-14 years <br />Afterschool program & Education Leadership:<br /> 5-12 years<br />Health, Wellness, Sports, Recreation, Family Time, Adventure Guides and Volunteer: <br />Entire Family Unit<br />** Please note that the Orange County YMCA serves a very ethnically and socioeconomically diverse market.<br />
  8. 8. Online GoalSocial Media Strategy<br />Grab new participants<br />Retain old participants<br />Quick response<br />Branding<br />Solicit donations<br />
  9. 9. Online Goals<br />Create the following Social Media tools:<br />Wordpress<br />Twitter<br />Flickr<br />YouTube<br />LinkedIn<br />Facebook Profile including the following:<br />Fan Page<br />Group page<br />
  10. 10. Analysis of Existing Website & Social Media Efforts<br />No Social Media efforts on website<br />Suggest to have a full time Social Media Strategist<br />implement Social Media into site<br />No interaction between program participant & online forum<br />No opportunity to share reviews on site<br />
  11. 11. Social Media Tools Strategy<br />Implement widgets/ badges including<br />Facebook<br />Most widely used especially by Target Market<br />YouTube<br />Use as a promotional tool<br />Wordpress<br />Fake blog<br />Twitter<br />Consistently implementing “newness”<br />Flickr<br />Connect it to Facebook and interlink<br />
  12. 12. Analytics & Metrics<br />Wordpress<br />subscribers<br />Twitter<br />Followers/Retweets<br />YouTube<br />Views, hits and comments<br />Facebook page<br />Quantify how many people are seeing what your saying<br />Insights help you gather on demographics and psychographics of fan base<br />Get to know customer base<br />Networking with other “like minded” pages<br />Sharing services with other companies<br />Print media = no customer immediate response<br />
  13. 13. Conclusion<br />Implement a Successful Marketing Campaign<br />Integrate Social Media <br />For Orange County YMCA<br />To embrace Social Media reap major benefits.<br />Ongoing Maintenance<br />Newness and awareness<br />Discourse between client & corporation<br />Art of immediate response<br />
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