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NEDA Broadband Survey

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Broadband Survey Results for NE Economic Developers Association

Broadband Survey Results for NE Economic Developers Association

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  • Initial and Supplemental Proposals awarded to Nebraska Public Service Commission (PSC) from the U.S. Department of Commerce National Telecommunications and Information Administration (NTIA). The Nebraska Information Technology Commission Community Council (NITC), University of Nebraska - Lincoln (UNL), Nebraska Department of Economic Development (DED) and the AIM Institute are cooperatively leading the effort to address the broadband planning needs of Nebraska’s communities. 
  • Briefly explain what plan to do during session – Brief OverviewHighlights of the surveyYour insight -
  • We are doing this through a number of efforts focused around –Mapping (PSC)Building CapacityTechnical AssistanceRegional Planning
  • Thank you to those participating in the study…today we want to highlight some of the results and spend time thinking about the possibilities.
  • Asked why satisfied or dissatisfied with organizational website.There were 46 comments shared re the website. With 68 different themes.
  • Ask question – Clarifying --- 75% responded that using facebook and 48% using linked in. Only 10% feel utilizing effectively, would someone be willing to share some insight on this information?
  • Perceptions of Technology in Community or Area  Organizations serving areas with smaller populations are less likely than organizations serving larger population areas to say their locale has incorporated broadband into their economic development plan. o 28% of economic development organizations (local governments, chambers or economic development organizations) say their locales have incorporated broadband into their plan or are writing a plan now that will incorporate broadband.  11% serving population of 2,500 or less  36% serving population between 2,500 and 9,999  25% serving population of 10,000 or more o 19% of service providers say their locales have incorporated broadband into their plan or are writing a plan that will incorporate broadband.  0% serving population between 2,500 and 9,999 (NOTE: only two in this category)  31% serving population of 10,000 or more
  • Percent agreeing or strongly agreeing with these items. The ones in italics are the ones where the smaller population areas are much less likely to agree (either statistically significant difference or close to it)
  • Promote the DED business survey – will be sending to membership.Synchronist – survey will be included.
  • Take to Map- be interactive
  • Training – Topic areas?Format/How delivered?
  • Anything that surprised you?
  • Q15.
  • Transcript

    • 1. Initial and Supplemental Proposals awarded to Nebraska Public Service Commission (PSC) from theU.S. Department of Commerce National Telecommunications and Information Administration (NTIA).NTIC, UNL, DED and the AIM Institute are cooperatively leading the broadband planning efforts.
    • 2. Lets Talk About Broadband - How Can WeLeverage Broadband to Increase Growth? 2012 NEDA Fall Conference Presented by Becky Vogt and Charlotte Narjes UNL Center for Applied Innovation
    • 3. About the Nebraska Broadband InitiativeBroadband is a foundation for economic growth, job creation, global competitiveness and a better way of life. broadband.nebraska.gov
    • 4. Goals of this initiative include:  Increase adoption and utilization of broadband  Develop regional broadband plans  Increase understanding of importance of broadband as a foundation of economic growth
    • 5. NEDA Broadband Survey Insight - how membership is using technology Identify barriers in adopting broadband Help identify educational opportunities to better utilize Establish benchmarks
    • 6. NEDA Broadband Survey Online survey distributed to 333 members via listserv  76 responses (23% response rate) Types of organizations responding:  68% - city/county/regional economic development company/organization  33% - service providers
    • 7. Population of Area Served 7% under 1,000 9% between 1,000 and 2,499 14% between 2,500 and 4,999 18% between 5,000 and 9,999 14% between 10,000 and 19,999 21% between 20,000 and 99,999 18% 100,000 or more
    • 8. Type of Area Served 38% city, town or village 33% county 14% region 9% state 3% multi-state region 3% other
    • 9. TECHNOLOGY USE
    • 10. Items on Website Videos about community or area 63 38 11 ED programs/incentives 89 14 Available buildings/sites 86 10 Local education institutions 90 Housing information 100 19Available Internet service providers 81 7 Info for new residents 93 0 20 40 60 80 100 Anticipate Adding Currently Have
    • 11. Videos on Website by Population Served10,000 or more 10 90 2,500 - 9,999 57 43 Under 2,500 50 50 0% 20% 40% 60% 80% 100% Currently have Anticipate adding
    • 12. Satisfaction with Website Very dissatisfied 16Somewhat dissatisfied 13 Neither 7 Somewhat satisfied 30 Very satisfied 32 N/A 3 0 5 10 15 20 25 30 35
    • 13. Comments about Website Needs Improvement (38.2%) Resources available (20.6%) Challenge maintaining (16.2%) Content (14.7%)  Adequate, good (30%)  Weak (70%) Friendliness of Website (22.1%)  User-friendly (53.3%)  Not user-friendly (46.7%)
    • 14. Comments about Website It has most of the information. Our pitfall is maintaining the site. Easy to maneuver. Feel it has an attractive look. Good information. Just had it revamped and not up to our standards. Difficult time finding a web developer. No pictures, not user friendly…we are in the process of a complete overhaul
    • 15. Social Media Tools UsedNot sure 1LinkedIn 48 Blogs 11YouTube 27 Twitter 27Facebook 75 None 16 0 10 20 30 40 50 60 70 80
    • 16. Confidence in Using Social Media Effectively Dont Very know/NA effectively 9% 10% Not at all effectively Somewhat 41% effectively 40%
    • 17. Satisfaction with Internet Connection SpeedsUpload speeds 68% fast enough 22% average, but not quite fast enough 56% of economic developers vs. 83% of service providers indicated fast enoughDownload speeds 65% fast enough 25% average, but not quite fast enough
    • 18. PERCEPTIONS OF TECHNOLOGY IN COMMUNITY OR AREA
    • 19. Economic Development Plan Currently or Will Be Incorporating Broadband 28% of economic development organizations  11% serving population of 2,500 or less  36% serving population between 2,500 and 9,999  25% serving population of 10,000 or more
    • 20. Perceived Effectiveness of Broadband Utilization in Locale Reducing costs of govt 30 0 11 operations 19 58Increasing quality of life 23 22 41 Providing educational 71 33 opportunities 22 53 48 Attracting businesses 33 22 38 0 20 40 60 80 Serve pop. 10,000 or more Serve pop. between 2,500 and 9,999 Serve pop. under 2,500 All members
    • 21. Belief that Access to High-Speed Internet Services is Accomplishing Various Items Staying in touch with family/friends (92%) Accessing financial services (83%) Reaching higher education levels (76%) Getting health information (64%) Community and emergency alerts (61%) Improving job skills/professional development (60%) Finding a better job (60%) Starting a home-based business (51%) Transitioning to a new industry or profession (45%)
    • 22. Perceived Adequacy of Internet Services 28 44 Future generations 11 27Attracting new residents 11 35 41 37Businesses in community 11 39 44 41 33 48 Households in… 11 52 Your organization 22 50 52 63 0 20 40 60 80 % answering very adequate Serve pop. 10,000 or more Serve pop. Between 2,500 and 9,999 Serve pop. Under 2,500 All members
    • 23. Familiarity with Internet Service Needs 16 Younger population 22 40 9 New employees 17 40 14 Teleworkers 19 33 21Businesses trying to recruit 24 33 33 Current businesses 34 40 0 10 20 30 40 % answering very familiar ED Service providers All
    • 24. Most Economic Benefits to Business in Late Adoption ApplicationsFast/early adoption Access government Electronic document transfer Accessing collaborative tools Research by staff Website TeleworkingLate Adoption Selling goods and services Rich media or service creation Deliver services and context Social networking Source: Strategic Networks Group – sngroup.com/research-library/
    • 25. Familiarity with Internet Offerings and Services 23 Interest in local ED 27 40 19 Support 27 53 21Types of services available 31 60 14 Price 24 53 17 Bandwidth speed 29 53 0 10 20 30 40 50 60 % answering very familiar ED Service providers All
    • 26. Where Can I Find What is Available? broadband.nebraska.gov
    • 27. What Will Drive Adoption and Utilization? Adoption (51%) Training – serious shortage of technology  Training (58%) training for business owners Availability (29%) Local company laid fiber throughout community  55% desire more Affordability (20%) Rural Nebraska without fiber is being left further behind Best Practices –- Joint effort with city, chamber and economic development  Collaboration Line of communication between local  Setting Priorities officials and broadband providers
    • 28. Questions on Survey Results?
    • 29. Let’s Talk….Your InsightsWhen you think of your community or region what doyou believe the greatest opportunities are to utilize highspeed Internet to achieve economic growth /sustainability?
    • 30. Let’s Talk….Your InsightsWhat challenges/barriers do you believe need to beovercome before broadband is widely adopted?
    • 31. Let’s Talk….Your InsightsAny words of advice on how to increase broadbandutilization and adoption within our region?
    • 32. Let’s Talk….Your InsightsWhat are some things you would like to see NEDA do inthe area of technology and broadband?
    • 33. Let’s Talk….Your InsightsWhat goals would like to see included in the broadbandplan around economic development?
    • 34. Let’s Talk….Your InsightsAny suggestions for the broadband planning efforts?
    • 35. Contact Information Charlotte Narjes cnarjes1@unl.edu Becky Vogt rvogt2@unl.edu http://broadband.nebraska.gov