UNDERSTANDING THE ART OF
THE PITCH
M I N C , A P R I L 8 , 2 0 1 4
Perfect Your Pitch
The Hook
 Grab Attention
 Story Telling
 Paint an Image
 Focus on the value or solution your product or
service provid...
UNDERSTANDING THE ART OF
THE PITCH
M I N C , A P R I L 8 , 2 0 1 4
Perfect Your Pitch
What is a Pitch?
 358,000,000 hits
 First small box contained 4 meanings, none of which
had anything to do with business...
What is a Pitch?
Expanding the Definition of a Pitch!
Interest Peaking Deal Creating and Closing
 Elevator
 Basement
 Middle
 Penthouse
 Twitter Pitch
 Investor
 Partner...
The Ten Commandments of Pitching
1. Know thy audience
2. Determine goal
3. Research
4. Pitch value
5. Pitch concise and
pr...
Pitching to Investors
 The importance of communications
 Importance of the team
 Put your ego away (mostly)
 BE HONEST...
Do’s & Don’t/Good & Bad
Do
 Tell a story
 Communicate value
 Speak positively
 Sell the team
 Use a presentation tool...
Pitching Customers
Pitching Customers
Pitching Customers
Start Perfecting Your Pitch
 Blog
 Write
 Speak
 Participate
 Create a consistent customer engagement strategy
Key Lesson
Everything we do that communicates the
value of our company/product/service or
even ourselves is part of our pi...
Perfect Your Pitch
Services
Presentations Speaking
Workshops Public Relations
Marketing Strategy Communications
Value Prop...
Perfect Your Pitch - Contact
─ @perfecturpitch
─ Perfect Your Pitch
─ Neal Greenspan
─ neal@perfectyourpitch.me
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Perfect your pitch april 8 2014

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Pitching is a lot more than it gets credit for these days.

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Perfect your pitch april 8 2014

  1. 1. UNDERSTANDING THE ART OF THE PITCH M I N C , A P R I L 8 , 2 0 1 4 Perfect Your Pitch
  2. 2. The Hook  Grab Attention  Story Telling  Paint an Image  Focus on the value or solution your product or service provides  Those who are the right fit will be reeled in
  3. 3. UNDERSTANDING THE ART OF THE PITCH M I N C , A P R I L 8 , 2 0 1 4 Perfect Your Pitch
  4. 4. What is a Pitch?  358,000,000 hits  First small box contained 4 meanings, none of which had anything to do with business pitching  When box was expanded, there were 19 definitions of which only one was business related  Most of the first page related to media pitches
  5. 5. What is a Pitch?
  6. 6. Expanding the Definition of a Pitch!
  7. 7. Interest Peaking Deal Creating and Closing  Elevator  Basement  Middle  Penthouse  Twitter Pitch  Investor  Partner  Employee  Media  Prospect  Public  Customer Types of Pitches
  8. 8. The Ten Commandments of Pitching 1. Know thy audience 2. Determine goal 3. Research 4. Pitch value 5. Pitch concise and precise 6. Prepare, practice and preach your pitch 7. Do not over pitch 8. Pitch appropriately 9. Pitch with respect 10. Perfect your pitch
  9. 9. Pitching to Investors  The importance of communications  Importance of the team  Put your ego away (mostly)  BE HONEST!!!!!  Give them a reason to WANT to invest  Be prepared!  Financials  Market  Competition  Return/Exit strategy
  10. 10. Do’s & Don’t/Good & Bad Do  Tell a story  Communicate value  Speak positively  Sell the team  Use a presentation tool Don’t  Make it a tall tale  Fire off a list of features  Be unrealistic  Exaggerate  Read straight from the slide
  11. 11. Pitching Customers
  12. 12. Pitching Customers
  13. 13. Pitching Customers
  14. 14. Start Perfecting Your Pitch  Blog  Write  Speak  Participate  Create a consistent customer engagement strategy
  15. 15. Key Lesson Everything we do that communicates the value of our company/product/service or even ourselves is part of our pitch.
  16. 16. Perfect Your Pitch Services Presentations Speaking Workshops Public Relations Marketing Strategy Communications Value Proposition Sales Training Customer Relations Sales Collateral Translations Editing/Proof Reading
  17. 17. Perfect Your Pitch - Contact ─ @perfecturpitch ─ Perfect Your Pitch ─ Neal Greenspan ─ neal@perfectyourpitch.me
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