Your SlideShare is downloading. ×
  • Like
Perfect your pitch april 8 2014
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Perfect your pitch april 8 2014

  • 420 views
Published

Pitching is a lot more than it gets credit for these days.

Pitching is a lot more than it gets credit for these days.

Published in Marketing
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
420
On SlideShare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
17
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. UNDERSTANDING THE ART OF THE PITCH M I N C , A P R I L 8 , 2 0 1 4 Perfect Your Pitch
  • 2. The Hook  Grab Attention  Story Telling  Paint an Image  Focus on the value or solution your product or service provides  Those who are the right fit will be reeled in
  • 3. UNDERSTANDING THE ART OF THE PITCH M I N C , A P R I L 8 , 2 0 1 4 Perfect Your Pitch
  • 4. What is a Pitch?  358,000,000 hits  First small box contained 4 meanings, none of which had anything to do with business pitching  When box was expanded, there were 19 definitions of which only one was business related  Most of the first page related to media pitches
  • 5. What is a Pitch?
  • 6. Expanding the Definition of a Pitch!
  • 7. Interest Peaking Deal Creating and Closing  Elevator  Basement  Middle  Penthouse  Twitter Pitch  Investor  Partner  Employee  Media  Prospect  Public  Customer Types of Pitches
  • 8. The Ten Commandments of Pitching 1. Know thy audience 2. Determine goal 3. Research 4. Pitch value 5. Pitch concise and precise 6. Prepare, practice and preach your pitch 7. Do not over pitch 8. Pitch appropriately 9. Pitch with respect 10. Perfect your pitch
  • 9. Pitching to Investors  The importance of communications  Importance of the team  Put your ego away (mostly)  BE HONEST!!!!!  Give them a reason to WANT to invest  Be prepared!  Financials  Market  Competition  Return/Exit strategy
  • 10. Do’s & Don’t/Good & Bad Do  Tell a story  Communicate value  Speak positively  Sell the team  Use a presentation tool Don’t  Make it a tall tale  Fire off a list of features  Be unrealistic  Exaggerate  Read straight from the slide
  • 11. Pitching Customers
  • 12. Pitching Customers
  • 13. Pitching Customers
  • 14. Start Perfecting Your Pitch  Blog  Write  Speak  Participate  Create a consistent customer engagement strategy
  • 15. Key Lesson Everything we do that communicates the value of our company/product/service or even ourselves is part of our pitch.
  • 16. Perfect Your Pitch Services Presentations Speaking Workshops Public Relations Marketing Strategy Communications Value Proposition Sales Training Customer Relations Sales Collateral Translations Editing/Proof Reading
  • 17. Perfect Your Pitch - Contact ─ @perfecturpitch ─ Perfect Your Pitch ─ Neal Greenspan ─ neal@perfectyourpitch.me