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Perfect your pitch april 8 2014
 

Perfect your pitch april 8 2014

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Pitching is a lot more than it gets credit for these days.

Pitching is a lot more than it gets credit for these days.

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    Perfect your pitch april 8 2014 Perfect your pitch april 8 2014 Presentation Transcript

    • UNDERSTANDING THE ART OF THE PITCH M I N C , A P R I L 8 , 2 0 1 4 Perfect Your Pitch
    • The Hook  Grab Attention  Story Telling  Paint an Image  Focus on the value or solution your product or service provides  Those who are the right fit will be reeled in
    • UNDERSTANDING THE ART OF THE PITCH M I N C , A P R I L 8 , 2 0 1 4 Perfect Your Pitch
    • What is a Pitch?  358,000,000 hits  First small box contained 4 meanings, none of which had anything to do with business pitching  When box was expanded, there were 19 definitions of which only one was business related  Most of the first page related to media pitches
    • What is a Pitch?
    • Expanding the Definition of a Pitch!
    • Interest Peaking Deal Creating and Closing  Elevator  Basement  Middle  Penthouse  Twitter Pitch  Investor  Partner  Employee  Media  Prospect  Public  Customer Types of Pitches
    • The Ten Commandments of Pitching 1. Know thy audience 2. Determine goal 3. Research 4. Pitch value 5. Pitch concise and precise 6. Prepare, practice and preach your pitch 7. Do not over pitch 8. Pitch appropriately 9. Pitch with respect 10. Perfect your pitch
    • Pitching to Investors  The importance of communications  Importance of the team  Put your ego away (mostly)  BE HONEST!!!!!  Give them a reason to WANT to invest  Be prepared!  Financials  Market  Competition  Return/Exit strategy
    • Do’s & Don’t/Good & Bad Do  Tell a story  Communicate value  Speak positively  Sell the team  Use a presentation tool Don’t  Make it a tall tale  Fire off a list of features  Be unrealistic  Exaggerate  Read straight from the slide
    • Pitching Customers
    • Pitching Customers
    • Pitching Customers
    • Start Perfecting Your Pitch  Blog  Write  Speak  Participate  Create a consistent customer engagement strategy
    • Key Lesson Everything we do that communicates the value of our company/product/service or even ourselves is part of our pitch.
    • Perfect Your Pitch Services Presentations Speaking Workshops Public Relations Marketing Strategy Communications Value Proposition Sales Training Customer Relations Sales Collateral Translations Editing/Proof Reading
    • Perfect Your Pitch - Contact ─ @perfecturpitch ─ Perfect Your Pitch ─ Neal Greenspan ─ neal@perfectyourpitch.me