This presentation discusses the key points of the marketing strategy of telecommunication company named Banglalaink, as we know presentation doesn't explore the details.
3. Overall Telecommunication industry of
Bangladesh
Company Overview:
What is Banglalink
Behind Banglalink
Making A Difference
4. Date of inauguration February 2005
Date of operation February 2005
Total no of Regions 7
Total Customers 12.1 Million
Total no. of employee 5000
Manager 12%
Executives 11%
Engineers 8%
Senior Engineers 5%
Zonal Sales Manager 4%
Zonal Customer Care Manager 12%
Others 48%
Male 90%
Female 10%
Website www.banglalinkgsm.com
Coverage area 64 District
Revenue US$288 million (2008), 49.2% from
2007
Head Office: Banglalink Tigers’ Den Plot 4, SW
(H) Gulshan Avenue Dhaka – 1212,
Bangladesh
8. Age Range Income Range Package
22-30 4,500-10,000 Desh & Play
30-35 10,000-25,000 Desh &
Enterprise,Priyojon
35 & above 25,000 & above Desh &
Enterprise,Priyojon
9. Graphical Representation of the Overall Segmentation
44%
31%
17%
4% 4%
Over All Segmentation
Young People Moddle Income Group Sevice Holder House Wives Others
11. Graphical Representation of the Market Share
41%
26%
22%
7% 2%2%
Market Share As On December 31,2013
Grameen Phone Banglalink Robi Airtel Teletalk Citycell
13. Graphical Representation of the People Response About Call Rate
16%
34%
16%
24%
6% 4%
Grameen Phone Banglalink Robi Airtel Citycell Teletalk
14. Print Media (Newspaper, Magazine, etc)
Broad Cast Media (TV Media, FM radios)
Online Media (Internet)
Display Media (Sign Board, Bill Board, etc)
Transit Advertising
Sales Promotion
Public Relation