Aim/ Message of CampaignThe aim of this campaign would be to createawareness of KONY. We will be wanting to makepeople know what KONY’s doing, and how serious itis.However, because KONY is such a serious topic, wemight not get permission to go ahead with thiscampaign, but because I think it’s a good cause, I thinkit’s good to keep it as an idea, as we might have theodds in our favour.
Target Audience of CampaignThe target audience could be anyone- students andstaff- as it doesn’t have a specific target audienceworldwide. This is good, because we will be targetingthe whole school instead of targeting a few, andleaving the rest.
Techniques• Posters• Video• Leaflets• Activities- to get donations• Create packs resembling the original packs including campaign buttons, posters, bracelets and stickers•
Measuring SuccessThe main way we can measure success is by howmany donations we receive, and by how many packswe sell out if we decide to make them. This is good,because we can easily measure the success.