Perspective from MFarm

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ICT opportunities and policy challenges for market information activities by Jamila Abass - MFarm

ICT opportunities and policy challenges for market information activities by Jamila Abass - MFarm

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  • 1. Jamila AbassCo-founder & CEOjamila@mfarm.co.ke@kouljay | @mfarm_ke
  • 2. M-Farm in a nutshell1.Price information2.Group selling3.Group buying
  • 3. Price information challenges1.Under funded
  • 4. Price information challenges2.Expensive
  • 5. Price information challenges3.Government is a competitor notacollaborator
  • 6. Price information challenges4.Non standard units
  • 7. Price information challenges5.Market information is aperishable commodity
  • 8. Price information challenges6.Difficult to measure impact
  • 9. Price information challenges7.Can farmers afford it?
  • 10. M-Farm in a nutshell1.Price information2.Group selling3.Group buying
  • 11. M-Farm in a nutshellCollective marketing
  • 12. M-Farm in a nutshell1.Price information2.Group selling3.Group buying
  • 13. M-Farm in a nutshellCollective buying
  • 14. Jamila AbassCo-founder & CEOjamila@mfarm.co.ke | @mfarm_keThank you!Www.mfarm.co.ke | (254) 712 502 130