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    Keynote address 1   schiefer Keynote address 1 schiefer Presentation Transcript

    • Welcome from Bonn, Germany (The city)Gerhard Schiefer
    • Gerhard SchieferProf. Univ. of BonnIntern. Center forFood Chain andNetwork ResearchBonn: UN Campus Center of development activities
    • The food chain responsibility:... to provide food that is readily available, safe to eat, affordable, and of the quality and diversity people expect ... ETP ‚Food for Life‘
    • - IT - Are we readyfor the major emerging challenges in food ?Yes No
    • Changing scenarios instabilityDemographicsDiminishing production baseChanges in diets (meat)Growing populationUrbanizationClimatic changeWaterLand for energyEnergy scarcity
    • But also negative trends ..... Changingscenarios  instability Agriculture productivity gains last 20 years:1.3 % (needed 2,5-3%) Demographics Diminishing production baseConsumption of meat: Changes in diets (meat)1968-2002: ~25  40 kg (North-America: > 120 kg) Growing populationPopulation: Urbanization2050  + 100% Climatic change WaterUrbanisation: Land for energyChina last 10 years: - 20 Mio ha (40% of today) Energy scarcity
    • But also negative trends ..... Changing scenarios  instability Agriculture productivity gains last 20 years: Demographics Need for:1.3 % (needed 2,5-3%) Diminishing production baseConsumption of meat: Changes in diets (meat)Innovation1968-2002: ~25  40 kg (North-America: > 120 kg)Population: Growing population UrbanizationDynamics2050  + 100%Urbanisation: Climatic change Water Land for energyChina last 10 years: - 20 Mio ha (40% of today) Energy scarcity
    • … IT-Responsibility ... ? ... where to start ... ?Core enabler everywhere  see conference
    • … IT-Responsibility ... ? ... where to start ... ?Core enabler everywhere  see conferenceComputers, Mobile phones, Smartphones, RFID, Satellites,Internet, Scanners, Sensors, Social Networks, Simulation, Analysis, Cameras, Touch screens, Bar codes, Communication tools (broadcasting, sensing), etc……..
    • … IT-Responsibility ... ? ... where to start ... ?Core enabler everywhere  see conference Serving communication needs  Smartphones + Internet + Knowledge clouds +
    • Known ExamplesRegional:Market prices farms market
    • Known ExamplesRegional: Global adviseMarket prices farms market farms
    • Our concern: Linking agriculture withfood industry and consumers … Producers link up with final customers ... ?
    • Local - Regional - GlobalFrom where we start
    • Local - Regional - Global Why?From where we start
    • Communication Signals ? Food miles Transparency Fair miles Carbon footprint Fair trade Food Safety Food quality Carbon tax Eco label
    • Communication Signals ? Food miles Transparency Fair miles Carbon footprint Fair trade Food Safety Food quality Carbon tax Logistics Eco label
    • Transparency: Sustainability indicators • Dow Jones STOXX® Sustainability • Global Reporting Initiative (GRI) • Transfair • GlobalGAP Wealth of Hidden • information CIAA • DEFRA (FISS) • United Nation Division for Sustainable Development (UNDSD) • Sustainable Agriculture Initiative (SAI) • Fair Trade Labelling Organization (FLO)
    • Local - Regional - Global Cloud Future Internet Huge programs initiated: SmartAgriFood (transparency, logistics)From where we start
    • Local - Regional - Global Products DatabasesSocial Networks Cloud Kowledge bases Satellites Enterprises Huge programs initiated: SmartAgriFood (transparency, logistics)From where we start
    • Direct Communication Support Cloud needs ? production ? distribution ? where what how how muchfarms urban
    • Direct Interaction Support Cloud needs ? production ? distribution ? where what how how muchfarms urban
    • Direct Interaction Support Cloud Locationfarms Quality urban
    • Direct Interaction Support Cloudfarms urban
    • Cloud Apps Profilesfarms urban
    • Cloud connect scan Info deliver
    • Solves basic problem inestablishing tracking/tracing infrastructure No joint investment need
    • Lost in the Food (Chain) Network ?Being part of the whole
    • ... Barrier ...Adoption problem: how to initiateCosts (now) investment by individual enterpriseBenefits (later or not at all): only when all in business network participate = costs of agreementsNeed for cooperation/coordination
    • Cooperation costs too high ....
    • Cooperation costs  too high ....But not by smart utilization of the cloud
    • Products DatabasesSocial Networks Cloud Kowledge bases Satellites Enterprises … Decoupling product from information ...
    • Cloud urbanfarms urban
    • Decoupling Products Products Products Products without certif. without certifi. without certifi. without certifi.Producer Processor Wholesale Retail
    • Separation of product lines Divison of products throughout the distribution systemProducts Products Products Productswith certificate with certificate with certificate with certificate Products Products Products Products without certif. without certifi. without certifi. without certifi.Producer Processor Wholesale Retail
    • Decoupling information from product Book and claim selling Certificate exchangeX kg productswith certificate X+Y kg products without certificate Y kg products without certif.Producer Processor Wholesale Retail
    • Decoupling information from product selling buying Certificate exchangeX kg products X kg productswith certificate X+Y kg products with certificate without certificate X+Y kg products Y kg products without certificate Y kg products without certif. without certifi.Producer Processor Wholesale Retail
    • Local - Regional - Global Why?From where we start
    • The food chain responsibility:... to provide food that is readily available, safe to eat, affordable, and of the quality and diversity people expect ... ETP ‚Food for Life‘
    • The food chain responsibility: Transparencyfood that is... to provide readily available, safe to eat, affordable, and of the quality and diversity people expect ... ETP ‚Food for Life‘
    • The food chain responsibility: Transparencyfood that is... to provide readily available, The Cloud safe to eat, affordable, and of the quality and diversity people expect ... ETP ‚Food for Life‘
    • The food chain responsibility: Transparencyfood that is... to provide readily available, The Cloud safe to eat, affordable, and of the quality and diversity people expect ... Creativity ETP ‚Food for Life‘
    • IT: Are we readyfor the major emergingThank you challenges in food ?Yes No