Welcome from   Bonn, Germany      (The city)Gerhard   Schiefer
Gerhard SchieferProf. Univ. of BonnIntern. Center forFood Chain andNetwork ResearchBonn: UN Campus Center of development...
The food chain responsibility:... to provide food that is    readily available,    safe to eat, affordable, and    of the ...
- IT -     Are we readyfor the major emerging  challenges in food ?Yes             No
Changing scenarios instabilityDemographicsDiminishing production baseChanges in diets (meat)Growing populationUrbanizatio...
But also negative trends ..... Changingscenarios                               instability Agriculture productivity gains...
But also negative trends ..... Changing scenarios                                instability Agriculture productivity gai...
… IT-Responsibility ... ?  ... where to start ... ?Core enabler everywhere  see conference
… IT-Responsibility ... ?  ... where to start ... ?Core enabler everywhere  see conferenceComputers, Mobile phones, Smart...
… IT-Responsibility ... ?  ... where to start ... ?Core enabler everywhere  see conference Serving communication needs   ...
Known ExamplesRegional:Market prices        farms      market
Known ExamplesRegional:        Global adviseMarket prices        farms      market     farms
Our concern: Linking agriculture withfood industry and consumers     … Producers link up   with final customers ... ?
Local - Regional - GlobalFrom where we start
Local - Regional - Global                         Why?From where we start
Communication        Signals ?                    Food miles  Transparency         Fair miles                 Carbon footp...
Communication        Signals ?                    Food miles  Transparency         Fair miles                 Carbon footp...
Transparency: Sustainability indicators  • Dow Jones STOXX® Sustainability  • Global Reporting Initiative (GRI)  • Transfa...
Local - Regional - Global             Cloud         Future Internet       Huge programs initiated:       SmartAgriFood   ...
Local - Regional - Global                                      Products                              DatabasesSocial Netwo...
Direct Communication Support               Cloud                  needs ?               production ?               distrib...
Direct Interaction Support                Cloud                   needs ?                production ?                distr...
Direct Interaction Support                Cloud                  Locationfarms              Quality   urban
Direct Interaction Support                Cloudfarms                        urban
Cloud                Apps                  Profilesfarms                        urban
Cloud   connect scan            Info             deliver
Solves basic problem inestablishing tracking/tracing        infrastructure  No joint investment need
Lost in the Food (Chain) Network ?Being part of the whole
... Barrier ...Adoption problem: how to initiateCosts (now) investment by individual enterpriseBenefits (later or not at ...
Cooperation costs too high ....
Cooperation costs  too high ....But not by smart utilization of the cloud
Products                              DatabasesSocial Networks     Cloud   Kowledge bases      Satellites   Enterprises  …...
Cloud                urbanfarms           urban
Decoupling Products           Products           Products           Products without certif.    without certifi.   without...
Separation of product lines             Divison of products throughout the distribution systemProducts               Produ...
Decoupling information from product                                                      Book and claim             sellin...
Decoupling information from product             selling                                               buying              ...
Local - Regional - Global                         Why?From where we start
The food chain responsibility:... to provide food that is    readily available,    safe to eat, affordable, and    of the ...
The food chain responsibility: Transparencyfood that is... to provide    readily available,    safe to eat, affordable, an...
The food chain responsibility: Transparencyfood that is... to provide    readily available,          The Cloud    safe to ...
The food chain responsibility: Transparencyfood that is... to provide    readily available,          The Cloud    safe to ...
IT:     Are we readyfor the major emergingThank you  challenges in food ?Yes            No
Keynote address 1   schiefer
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Keynote address 1 schiefer

  1. 1. Welcome from Bonn, Germany (The city)Gerhard Schiefer
  2. 2. Gerhard SchieferProf. Univ. of BonnIntern. Center forFood Chain andNetwork ResearchBonn: UN Campus Center of development activities
  3. 3. The food chain responsibility:... to provide food that is readily available, safe to eat, affordable, and of the quality and diversity people expect ... ETP ‚Food for Life‘
  4. 4. - IT - Are we readyfor the major emerging challenges in food ?Yes No
  5. 5. Changing scenarios instabilityDemographicsDiminishing production baseChanges in diets (meat)Growing populationUrbanizationClimatic changeWaterLand for energyEnergy scarcity
  6. 6. But also negative trends ..... Changingscenarios  instability Agriculture productivity gains last 20 years:1.3 % (needed 2,5-3%) Demographics Diminishing production baseConsumption of meat: Changes in diets (meat)1968-2002: ~25  40 kg (North-America: > 120 kg) Growing populationPopulation: Urbanization2050  + 100% Climatic change WaterUrbanisation: Land for energyChina last 10 years: - 20 Mio ha (40% of today) Energy scarcity
  7. 7. But also negative trends ..... Changing scenarios  instability Agriculture productivity gains last 20 years: Demographics Need for:1.3 % (needed 2,5-3%) Diminishing production baseConsumption of meat: Changes in diets (meat)Innovation1968-2002: ~25  40 kg (North-America: > 120 kg)Population: Growing population UrbanizationDynamics2050  + 100%Urbanisation: Climatic change Water Land for energyChina last 10 years: - 20 Mio ha (40% of today) Energy scarcity
  8. 8. … IT-Responsibility ... ? ... where to start ... ?Core enabler everywhere  see conference
  9. 9. … IT-Responsibility ... ? ... where to start ... ?Core enabler everywhere  see conferenceComputers, Mobile phones, Smartphones, RFID, Satellites,Internet, Scanners, Sensors, Social Networks, Simulation, Analysis, Cameras, Touch screens, Bar codes, Communication tools (broadcasting, sensing), etc……..
  10. 10. … IT-Responsibility ... ? ... where to start ... ?Core enabler everywhere  see conference Serving communication needs  Smartphones + Internet + Knowledge clouds +
  11. 11. Known ExamplesRegional:Market prices farms market
  12. 12. Known ExamplesRegional: Global adviseMarket prices farms market farms
  13. 13. Our concern: Linking agriculture withfood industry and consumers … Producers link up with final customers ... ?
  14. 14. Local - Regional - GlobalFrom where we start
  15. 15. Local - Regional - Global Why?From where we start
  16. 16. Communication Signals ? Food miles Transparency Fair miles Carbon footprint Fair trade Food Safety Food quality Carbon tax Eco label
  17. 17. Communication Signals ? Food miles Transparency Fair miles Carbon footprint Fair trade Food Safety Food quality Carbon tax Logistics Eco label
  18. 18. Transparency: Sustainability indicators • Dow Jones STOXX® Sustainability • Global Reporting Initiative (GRI) • Transfair • GlobalGAP Wealth of Hidden • information CIAA • DEFRA (FISS) • United Nation Division for Sustainable Development (UNDSD) • Sustainable Agriculture Initiative (SAI) • Fair Trade Labelling Organization (FLO)
  19. 19. Local - Regional - Global Cloud Future Internet Huge programs initiated: SmartAgriFood (transparency, logistics)From where we start
  20. 20. Local - Regional - Global Products DatabasesSocial Networks Cloud Kowledge bases Satellites Enterprises Huge programs initiated: SmartAgriFood (transparency, logistics)From where we start
  21. 21. Direct Communication Support Cloud needs ? production ? distribution ? where what how how muchfarms urban
  22. 22. Direct Interaction Support Cloud needs ? production ? distribution ? where what how how muchfarms urban
  23. 23. Direct Interaction Support Cloud Locationfarms Quality urban
  24. 24. Direct Interaction Support Cloudfarms urban
  25. 25. Cloud Apps Profilesfarms urban
  26. 26. Cloud connect scan Info deliver
  27. 27. Solves basic problem inestablishing tracking/tracing infrastructure No joint investment need
  28. 28. Lost in the Food (Chain) Network ?Being part of the whole
  29. 29. ... Barrier ...Adoption problem: how to initiateCosts (now) investment by individual enterpriseBenefits (later or not at all): only when all in business network participate = costs of agreementsNeed for cooperation/coordination
  30. 30. Cooperation costs too high ....
  31. 31. Cooperation costs  too high ....But not by smart utilization of the cloud
  32. 32. Products DatabasesSocial Networks Cloud Kowledge bases Satellites Enterprises … Decoupling product from information ...
  33. 33. Cloud urbanfarms urban
  34. 34. Decoupling Products Products Products Products without certif. without certifi. without certifi. without certifi.Producer Processor Wholesale Retail
  35. 35. Separation of product lines Divison of products throughout the distribution systemProducts Products Products Productswith certificate with certificate with certificate with certificate Products Products Products Products without certif. without certifi. without certifi. without certifi.Producer Processor Wholesale Retail
  36. 36. Decoupling information from product Book and claim selling Certificate exchangeX kg productswith certificate X+Y kg products without certificate Y kg products without certif.Producer Processor Wholesale Retail
  37. 37. Decoupling information from product selling buying Certificate exchangeX kg products X kg productswith certificate X+Y kg products with certificate without certificate X+Y kg products Y kg products without certificate Y kg products without certif. without certifi.Producer Processor Wholesale Retail
  38. 38. Local - Regional - Global Why?From where we start
  39. 39. The food chain responsibility:... to provide food that is readily available, safe to eat, affordable, and of the quality and diversity people expect ... ETP ‚Food for Life‘
  40. 40. The food chain responsibility: Transparencyfood that is... to provide readily available, safe to eat, affordable, and of the quality and diversity people expect ... ETP ‚Food for Life‘
  41. 41. The food chain responsibility: Transparencyfood that is... to provide readily available, The Cloud safe to eat, affordable, and of the quality and diversity people expect ... ETP ‚Food for Life‘
  42. 42. The food chain responsibility: Transparencyfood that is... to provide readily available, The Cloud safe to eat, affordable, and of the quality and diversity people expect ... Creativity ETP ‚Food for Life‘
  43. 43. IT: Are we readyfor the major emergingThank you challenges in food ?Yes No

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