Navy Imagery Insider November-December 2011
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Navy Imagery Insider November-December 2011

Navy Imagery Insider November-December 2011

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Navy Imagery Insider November-December 2011 Document Transcript

  • 1. NAVY INSIDER U S N AV Y   IN F FO E O R M AT FIC IMAGERY OF IO N For members of the PA/VI community Nov - Dec 2011 NI L NISI VERUM An Aircraft Carrier FirstPhoto by MC2 James R. Evans 703.614.9154 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD Full story on page 8
  • 2. DIRECTOR’S a product net as pos- sible for each situation. But if you take nothing else from this column, CORNER know this: I don’t want Photo by MCSN Karolina A. Martinez OI-2 continues to mature our communication in its new role as Navy to be just me calling Media Content Services. you — I hope you will A critical part of that also call me so we can effort has been new work together well in partnerships with MCs advance to support assigned to Defense the communication Media Activity (DMA); they initiatives. are now full-up members of the OI-2 team. The other key point I’d Today, MCC Antuan Guerry is partnered withMeet the Ops Guy: like to stress is this: as a community, we our emerging media division OI-24 to support ongoing development of the Navy Blog.Paul Taylor absolutely must, in a significant way, short- en the amount of time that passes between While MC2 Alexander Gamble is managing posts on the Navy’s Facebook account; as IBLUF: I work at CHINFO, and I’m here to an event occurring and the release of our write, he is deployed to Pearl Harbor, Hawaiihelp you… Seriously! communication products about that event. providing content on Navy.mil and Navy social media outlets armed with a camera,My name is Paul Taylor, and my official title One of the benefits of internal communica- laptop and air card. MC1 Andrew Meyers andis operations manager for the Navy Office tion products is that we’re able to tell our MC2 Patrick Gearhiser are qualified assistantof Information’s media content services stories free of external constraints. If we do photo editors on the OI-21 team supportingdirectorate (OI-2). My position was estab- a better job of increasing our speed of play, Oscar Sosa with getting your imagery posted,lished in the reorganization of the CHINFO we make it possible to market those inter- linked and distributed faster. All four havestaff to coordinate communication across nal products to external media who may had a positive and immediate impact onour “owned” media platforms using our in- not be able to cover an event. If we provide OI-2’s ability to lead timely, targeted and relevant, compelling, and TIMELY content, relevant media content initiatives in supportternal editorial, still photo, video and social it is more likely we will see our products in of the fleet.media capabilities. external markets. On another note with the sun-setting of AllWhat does that mean to the Navy and what Hands magazine, we are starting to look atdoes that mean to you? For the Navy, the The submarine force provided a recent new and innovative ways to showcase visualintent is that rather than communicating example in the CHILEMAR submarine res- content, particularly feature material. So inrandomly across preferred mediums or cue exercise Nov. 2. We worked closely in the spirit of All Hands we are developingusing preferred product types, I’ll help ac- advance of the exercise with Cmdr. Christy property on the Navy Blog to exhibit photocount owners or fleet PAOs communicate Hagen, Lt. Cmdr. Denise Garcia, and the essays. The first is already on NavyLive soacross the full spectrum of mediums with staff at NPASE-West to identify the prod- check it out and provide us your input and ucts that would make it possible for us to recommendations. This is intended to be athe full range of product types appropriate help them tell their story. We then worked dynamic environment so try not to think infor the effort. terms of a traditional magazine layout, but an together to determine how much they couldFor you, I view my job as working for you opportunity for MCs to tell stories exclusively realistically support (which was all of it, byto help you achieve your (and your lead- through images on-line. the way), and agreed on a product submis-ership’s) communication objectives by sion timeline. Less than 24 hours after the Images for consideration should beleveraging the power of Navy-owned media submarine rescue vehicle entered the water, forwarded to navymedia@navy.mil. Pleaseplatforms like Navy.mil, All Hands Update, a we had received all the agreed upon prod- add information to the accompanying emailvariety of interactive social media, and the or metadata to help identify your images for ucts (Navy.mil story, still photos, b-roll, so-Navy Imagery Server. NavyLive consideration. cial media video, All Hands update). Since they were completed in a timely manner, we For more information’ contact Mr. OscarTo that end, you’re going to be hearing from used them in an external media push to sev- Sosa oscar.sosa1@navy.mil or Lt. Shawnme a lot more frequently than you might Eklund shawn.eklund@navy.mil.have heard from CHINFO in the past. My eral hundred U.S. and Chilean media outlets.intent will be to let you know what sort of In closing, I hope everyone has a moment When a comprehensive plan like that to pause and enjoy family and friends ascommunication products are needed in or- comes together, it’s a thing of beauty! we head into Christmas and New Years.der to help tell our Navy’s and your organiza- Please don’t hesitate to call me or drop me Remember the many shipmates forwardtion’s story. For the most part these will be a note anytime we can help! Email me at deployed and away from home during theproducts you’re already working on, but in william.p.taylor@navy.mil, or phone the holiday season. Watch out for each other andsome cases I’ll ask you for a communication office at 703-614-9315, or on the cell at return after the New Year ready to continueproduct you may not have considered. My 703-835-7537. telling the Navy’s story in 2012.intent will almost always be to cast as wideDIRECTOR Christopher Madden Contributors MCC Sam Shavers Navy Office of InformationDEPUTY DIRECTOR CDR Gary Ross USS Carl Vinson Pentagon RM4B514 (CVN 70) Staff Washington, D.C. 20350-1200EDITORIAL Office: 703-614-9154 DSN: 224Editor CDR Gary Ross LAYOUT/ARTStaff Writers Oscar Sosa Director Tim Mazurek Download Insider at: Damon J. Moritz www.slideshare.net/NavyVisualNewsService http://issuu.com/NavyVisualNewsService2 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD navymedia@navy.mil
  • 3. INSIDERPerspective by MCC SAM SHAVERS Ditching my L aptop for an iPad Izurek know what you are thinking: “Why would anyoner and Tim Ma ditch their laptop for an iPad, especially someone in the Public Affairs/VI community?” Laptops are Michelle Turne certainly more powerful, and one could argue they’re tions by MC1 better suited for a mobile Mass Communication Specialist. Right? Well not exactly, at least not in Photo Illiustra my case. It is all about the right tool for the job. As part of the Secretary of the Navy’s able to write my captions, color correct travel team, I’m on the road a lot and all my images as well as batch edit have to release photos and video ITPC data faster and more intuitively quickly, but when I’m shooting on on my iPad. For video files, iMovie the fly and editing on a laptop in the does a pretty good job of converting back of a moving car, it’s hard to my HD video into just about any format. be timely. Post production is nearly With all these Apps, my workflow impossible, unless I use my iPad. is efficient, allowing me to upload my content straight to CHINFOs Why? Well for starters it’s smarter, Media Content Services OI-2, Flickr, lighter, and more portable than a Facebook and Youtube, on deadline. laptop. Mine fits conveniently in the side-pocket of my camera bag, always Now, I have to be honest, I haven’t on and ready to be used. With the completely ditched my laptop---at least iPad Camera Connection Kit, I’m not yet. Until hard-drives get bigger able to transfer raw, jpegs and HD and Apps get better, I’ll still do all my video files to my iPad with ease. This serious editing and post production allows me to email, upload or edit on a laptop, but in the field my iPad is media from an event in real time, at the center of my workflow. Just like meeting critical deadlines for both the laptop replaced the desktop, I think internal and external audiences. iPads will become the gold standard among mobile photojournalists Additionally, with Apps like iWork, and yes, the MCs of the future. Filterstorm Pro and Photogene, I’m Instruction DOD INST 5040.2 Visual Information, released Oct. 27, 2011. Consolidates a series of DOD VI instructions: Provides guidance on VI: Responsibilities, Working Groups/ Panels, Exclusions, Life-Cycle Management, VI Record ID Number (VIRIN), Vision Nugget ID, VI Activity Management, Combat Camera (COMCAM) and, Prohibited Alteration of Official DOD Imagery. www.dtic.mil/whs/directives/corres/pdf/504002p.pdf 703.614.9154 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD 3
  • 4. OUTTAKES by Oscar Sosa Getting the Establishing Shot A n establishing photo is arguably the most important image a photographer can bring back from a shoot. It can quickly tie in the who, what and where without having to rely on the caption, and it can anchor a picture story as the scene-setting image.4 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD navymedia@navy.mil
  • 5. Photo by MC3 Megan L. Catellier lens. A medium or long telephoto shot can also establish a location and set the scene. One tight image that tells As the opening image of a multimedia Ship commissionings are great examples the entire story is more dramatic than presentation or picture story, the estab- of establishing shot successes and epic a series of images that individually give lishing shot introduces the viewer to the fails. Roughly half the commissioning glances of an event. Telephoto lenses subject and makes the viewer want to see photos we receive don’t show the ship. add impact by compressing the image more. A good establishing shot taken at Everybody gets the principals at the po- and cleaning up the background, as well the beginning of a shoot also allows the dium and some photographers send in as giving the photographer an important photographer to concentrate on getting images of Sailors manning the rails, but tool to focus on a single element in an in close to capture important details or to many photographers don’t take photos event and use that scene as a vehicle to step back to give the subject context. of the ship that’s being commissioned. tell the story. See the photo below for a A good image of the ship is essential to good example. Most establishing photos, however, are establishing the context for the event. treated like snapshots. The photogra- There are no rules for taking an estab- pher looks at the scene, takes a photo Many establishing photos require plan- lishing shot, except that an establishing with a wide-angle lens and then moves ning. Knowing the time and place usually photo is the most important image of in to cover the assignment. Unimagina- isn’t enough, sometimes it’s neces- any shoot. tive images taken this way rarely con- sary to arrive ahead of time and set up tribute to the story. A good establishing before the event, or speak with the event photo must be able to stand alone as a organizers to get a good idea of when storytelling image because the estab- and where some of the best moments lishing image is often the main image will occur. The Carrier Classic basketball used to help tell the story. game is a great example of pre-planning.Photo by MC2 Dominique M. Lasco The USS Carl Vinson photography staff Photo by MCSN Tyler J. Wilson Every assignment should have an estab- was in position long before the game lishing shot. Promotions, homecomings, started and captured several scene- community service events, flight deck setting images that were carried by all operations, VBSS, general quarters the major wire services. drills, just about any event needs to have a good, overall shot that sets the scene There’s no law that says establishing and shows the context of the event. shots have to be taken with a wide-angle 703.614.9154 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD 5
  • 6. GOTB-ROLL? by Damon J. Moritz The Little Codecs Once upon a time Perhaps an oversimplification of the problem, but to- digital video was day Navy video encode standards are all over the place, creating headaches for the MCs and their customers. transmitted as MPEG Before we go in-depth on some of the problems, let’s files. Everyone knew define two terms: what export settings Codec: A video codec is software/code that enables video compression and/or decompression for digital to use and how to video. Much like a JPEG compresses and decompress- es a photo. It is a sort of brand of video encoding that deal with an MPEG helps the user standardize and become interoperable with other users. H.264 is one of the more commonly file for broadcast. accepted codecs. Videographers, editors Container: A container or wrapper format is a meta- file format whose specification describes how different and customers lived data elements and metadata coexist in a video file. For example: in harmony. Then in The QuickTime .MOV file is a very common container. walked the Internet, Typically when encoding a video file in H.264 codec and exporting a MOV container, the video is a readily and it all went to… interoperable file that most computers can play and edit directly. However, a QuickTime encoded with the DVCPro codec limits the file to only a few computers (primarily video editing computers) able to play the file.6 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD navymedia@navy.mil
  • 7. Now let’s broaden our view a little.There are several categories of codecs. These categories play a Delivery codecs/containers: These are final products. When youvital role in your selection of the right codec for the right job. use these codecs you are selecting them for very specific deliverables.There really is no one magic-codec. When the file is written, portions of “excess” information are stripped or compressed in such a way as to optimize them for playback. OnceProfessional/Acquisition codecs/containers: These are a delivery codec is used it really limits the use or quality of a file.codecs produced by the video camera while recording. This is Examples: MP4 with H.264, M4V, FLV [Flash], MPEG2 (DVD).the best file quality possible since with no conversion takingplace there is no loss. The issue with this is that there are a lot At this point you may be a little confused. Why isn’t an MP4of proprietary codecs on the market that require all users to (H.264) considered an exchange format? It has the same codeceither license or at least install their codec to work with the video. and should be the same as an MOV (H.264), right? Well, no.Examples include: MPEG Long GOP (M2T), AVCHD, PII, RED,AVC, OP1A MXF, Go-Pro cineform. If you look at the available customizations (In your editor or in QuickTime Pro) when using these different codecs you’ll see thatIntermediary/Archival codecs/containers: These codecs offer there are varying levels of changes available. In an MOV witheasy exchange with other video editors. They retain exceptional H.264 you can control significantly more than in an MP4 withquality but can produce large files that present challenges for H.264. The container for MP4 is designed for a specific type of us-transmission capabilities. In the long run they will stand the test age and as such it eliminates or compresses what it doesn’t need.of time as broadcasters invest in these technologies. Examples This limits quality and to some degree of interoperability. MP4s areinclude: MOV with DVCPro, MOV with JPEG 2000, MOV with great for YouTube, but no so great for editing or archiving. MOVsDNxHD and OP1A (XDCAM MXF). are better for editing and archiving and still deliver in YouTube.Exchange codecs/containers: With these codecs we’re starting On a day-to-day basis we see a lot of MP4 files coming from the fleet.to sacrifice quality for file size and/or interoperability. These are These files are not our preference, where as the QuickTime MOVsthe more common codecs offering fairly good quality for broad- are our preference and achieve the right balance between quality, filecast. They really aren’t intended for meeting long-term archival size, and interoperability. For the record, FLV files are a non-starter.requirements, but they are generally good enough for quick fileexchanges when trying to meet a deadline just keep the origi- One last pitch; the Navy wants to provide support to documentarynal file intact for archival considerations post event. Examples and motion picture venues; OI-2 needs those professional or archi-include: MOV with H.264, and WMV with WM9 Advanced. val quality files. Your work is too important to treat as perishable media without a full lifecycle. 703.614.9154 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD 7
  • 8. Photo by GSE Eva Alvarado The Carrier Classic Chronicle: How Mass Communication Specialists Provided Full-Court Press Coverage by USS Carl Vinson (CVN 70) Public Affairs Staff Photo by MC2 James R. Evans The need for versatility is critical to the MCs rate. However, sometimes along comes a story that requires some critical thinking outside the box, or we must rely on the talents of others to tell our story. Photo by MC2 Dylan McCord That day came with the inaugural Quicken Weeks prior to ESPN’s live television broadcast Loans Carrier Classic basketball game aboard on game day, Navy MCs were catering to an USS Carl Vinson (CVN 70) on Veterans Day, audience excited about the historic event, said Nov. 11. This was an opportunity to cover a Vinson’s PAO, Lt. Cmdr. Erik J. Reynolds. one-of-a-kind event and showcase the abilities of the Navy MC to the American public and “There was a strong interest from the Pentagon, external media outlets. Chief of Information (CHINFO), Defense Media Activity (DMA) and external media for the Photo by MC2 James R. Evans President Barack Obama and Secretary of products many of our MCs were producing the Navy Ray Mabus joined thousands of throughout this event,” Reynolds said. service members to watch the NCAA Division 1 University of North Carolina Tar Heels face “We were in constant communication with the Michigan State University Spartans on the CHINFO’s OI-2 staff so we would know exactly ship’s flight deck; something that has never what types of products were needed both been done before. for the internal Navy and the external civilian audience,” added MCC (AW) Monica Nelson, 8 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD navymedia@navy.mil
  • 9. Photo by MC2 Dylan McCordPhoto by MC3 Rosa Arzola Vinson’s Media Department assistant and ESPN sports analyst Dick Vitale. MC3 Carrier Classic provided me with an op- leading chief petty officer. Kevin Harbach logged scores of hours portunity to do a much longer time-lapse. following MC3 Bell and working together It was an interesting challenge and a lot of It is important to know that MCs form with him to edit a final product, requiring fun” [Read how he did it on page 12]. across the Southwest region joined many late nights and countless edits by forces with Vinson’s Media Department Chief Nelson before a product was finally Security was tight, so access to the game to produce and release six print stories, uploaded to the Navy’s YouTube and was restricted to eight MCs in the open-air seven social media videos and more than Facebook pages. arena wearing credentials, but only two 260 photographic images. were permitted courtside with additional “Being in front of the camera gave me a all-access passes provided by the Morale “Naval Air Forces, Navy Public Affairs chance to represent the Navy to people Entertainment Foundation. Planning Support Element (NPASE) West, DMA who I would normally watch on TV,” Bell ahead was the key to ensuring smooth and Vinson’s Media Department did an said. “I stepped into the shoes of the coverage of the game, according to game outstanding job covering all the different people who would normally tell me what photographer MC2 (SW) James R. Evans. aspects and development of the Carrier is going on at what may be a hard news Classic,” Reynolds said. “This was truly a event, or in this case, a sporting event. “It was difficult, but not impossible to large scale Navy Public Affairs community It’s a huge deal.” shoot this event since there were so many team effort, more so than any other event barriers and restrictions,” Evans said. than I’ve been involved in the Navy.” While telling the Navy’s story is the main “Thanks to coordination and early planning focus, it was also a mermorable opportu- with Secret Service, we were able to push Vinson and NPASE West MCs spent more nity to converse with athletes and an NBA through all the barriers and get the job than eight days acquiring b-roll for a sum Hall of Famer. done.” Link to photo gallery here. total of 50 viewable hours made available to the public through OI-2’s Navy Imagery “It was an honor to be thanked by people Each product requirement was looked at Server and the Amazon cloud. like [Earvin] “Magic” Johnson and the from a team perspective with pre-writing President for serving my country,” Bell done whenever possible. The video team While social media has been a widely said. “It was really humbling.” lead wrote scripts to shoot by; the print used communication device for some team lead required rough drafts from team time, the Carrier Classic gave MCs the MC1 (SW) Lowell Whitman, Vinson’s journalists prior to a story on construction, opportunity to use it in new and unique Media Department leading petty officer, player tours, or the main event; and the way as a critical means of message noted the popularity of an MC-created photo team lead made standard photo cap- dissemination. For example, MC3 Zachary time-lapse video covering the set-up of tion tags for all the photographers to use. Bell stepped out from his usual spot the Carrier Classic arena. behind the video camera and onto the “Success comes from planning,” added other side of the lens as a social media “It was viewed by more than 3.9 million Lt. Erik Schneider, Vinson’s assistant personality to engage an audience with people when it was used on ESPN,” Whit- PAO. “We planned this event early with pregame updates, including tours of the man said. “I’ve done many time-lapses for many commands that had a huge role in ship with the NCAA basketball players various productions in the past, but the supporting us.” 703.614.9154 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD 9
  • 10. [AP Style GuideNEW IN 2011 – email, cellphone and ][ Schedule of Events 2011 CHINFO Merit Awards ][In the Loupe] Transmission Update: In Novembersmartphone – all one word, lower case. Entries due at CHINFO by January 31, 2011 the Defense Asset Management 2012: Details available at System (DAMS) moved from Alexandria,DOMESTIC DATELINES: Cities which https://www.chinfo.navy.mil/chinfo/ VA, to the Defense Media Activitystand alone without state designations. MediaAwards.aspx (DMA) in Ft. Meade, MD. Moving this system resulted in new internetATLANTA MILWAUKEE “Serving Abroad … addresses for all the servers. DefenseBALTIMORE MINNEAPOLIS Through Their Eyes” Visual Information (DVI) is aware ofBOSTON NEW ORLEANS Calling on all MCs, DOD is sponsoring some issues when connecting to theCHICAGO NEW YORK a special exhibition at the Smithsonian DMA FTP and FFT servers as a resultCINCINNATI OKLAHOMA CITY American Art Museum, the Pentagon of this move. All connection attempts toCLEVELAND PHILADELPHIA and other prominent venues, stateside the DAMS must use the domain nameDALLAS PHOENIX and overseas. The submission period for that server. Use of the IP addressDENVER PITTSBURGH runs from Veterans Day, Nov. 11, 2011, will result in connection failure. PleaseDETROIT ST. LOUIS through Presidents Day, Feb 20, 2012. use the following addresses:HONOLULU SALT LAKE CITY Get the details at:HOUSTON SAN ANTONIO www.ourmilitary.mil/their-eyes/ FTP: Rabbit.defenseimagery.milINDIANAPOLIS SAN DIEGO serving-abroad-through-their-eyes/ FFT: Select the correct server and portLAS VEGAS SAN FRANCISCO for the client version used.LOS ANGELES SEATTLE Photoshop World 2012 Version 2.4 Port 923:MIAMI WASHINGTON March 24-26 – Walter E. Washington jackrabbit1.defenseimagery.mil Convention Center – Washington, DC Version 2.4 Port 20:INTERNATIONAL DATELINES: Some Registration: https://photoshopworld. jackrabbit2.defenseimagery.mil:20Special Cases com/register/ Version 2.6 Port 923: jackrabbit3.defenseimagery.milUse UNITED NATIONS without a 2012 Navy Week ScheduleN.Y. designation in stories from U.N. Phoenix, AZ March 19-25 FFT port 923 is working only fromheadquarters. New Orleans, LA April 16-23 within the NIPRNET not on commercial Nashville, TN May 7-13 networks. The DMA CIO is working thisInstead of United Kingdom use Spokane, WA May 14-20 with DISA.England, Northern Ireland, Scotland or Baltimore, MD June 13-19Wales respectively. Boston, MA June 29-July 6 For more information about FTP Sacramento, CA July 16-22 and FFT accounts please visit the Sioux Falls, IA July 19-22 Defense Imagery web site at Milwaukee, WI Aug. 6-13 defenseimagery.mil/learning/howto/ Chicago, IL Aug. 13-20 ftp.html, or contact the Operations Toledo, OH Aug. 20-27 Coordination Center (IOCC) staff at Cleveland, OH Aug. 27-Sept. 4 (703) 695-7118. Detroit, MI Sept. 3-10 Buffalo, NY Sept. 10-17 Houston, TX Oct. 22-28 Desperately Seeking... E D IA Each year we look for images that show how our Sailors and civilians celebrate the holiday season. So in keeping with that theme, we are “desperately seeking” video and still content that shows the various ways our navy people show their spirit in all faiths and traditions. LM Shipboard Holiday Decorations S O CI A Ships Decorated in port Mail Call for Christmas/Holiday at Sea Christmas Eve/At Sea – Religious Services Your Social Media Team: New Years Eve/At Sea LCDR Chris Servello Mess Decks during Christmas Dinner LT Shawn Eklund Closing out the ship’s log for 2011 Jessica Faller First Sunrise forward deployed Jan. 1st [e.g. Morning Colors] Kristina Miller Picture Stories of Holiday Celebrations All references to commercially available sites and services are provided for informational purposes only, without Department of the Navy endorsement. 10 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD navymedia@navy.mil
  • 11. What are QR Codes? by Lt. S h aw n E k l u n dC hances are, you’ve 3 Benefits of Using a QR Code How Do I Get Started? • Automatic Information Sharing Anyone can use a QR code generator probably seen QR codes provide direct access to a to set up at QR Code. There are a number them around on variety of types of information, from of free QR code generators. For simple QR a URL that links to a single landing codes try Kaywa. It can be used to create QR everything from billboards page, contact, or entire eBook. codes that link to a web page, text, phone • Building Fans on Facebook numbers, or SMS. If you are looking for some- to Starbucks cups. QR (or Many QR code generators, thing advanced, Kerem Erkan allows you to“quick response”) codes such as Likify, allow you to customize the color and format of your codes. create a QR code that links to Some organizations have even gotten fancy look and function much like a fully functioning Like button by overlaying their logo or branding assets on on your Facebook page. QR codes, but this typically requires special retailer barcodes used to • Driving Traffic and Results QR codes skills and tools (but can help with adoption). price and track inventory. can help you drive traffic to searchable Once your QR Code is properly estab- content and increase engagement with lished anyone with a QR code reader can view However, QR codes are a such content. They also allow you to it. There are a variety of different device-spe- bit more sophisticated than focus on a single goal, such as getting cific QR code readers. A quick Google search average barcodes. They are a user to like your Facebook page, can help you find one. For instance, i-nigma two-dimensional (2D) codes follow you on Twitter, or view visual is popular with iPhone users and accom- that contain information in content on YouTube. modates virtually any type of camera phone,alphanumeric form (whereas barcodes while many Android users are using Barcodesimply contain strings of numbers). Practical Applications Scanner; there are several to choose from. People interact with QR codes by A QR Code is a powerful communicationreading or scanning them with their mobile and marketing tool. It is easy to create and Resources/Referencessmartphone devices (such as an iPhone maintain. Some recommended uses include: • mashable.com/2010/06/23/qr-codes-or Android), directing users to company business cards, command brochures, small-bizwebsites or multimedia content, store data posters, and signage, symposium and event • aids.gov/using-new-media/tools/qrcodeor contact information, call specified phone name tags, videos and PSAs. • socialmediaexaminer.com/how-qr-codes-numbers and/or by MC2 Eddie Harrison and Photo send text messages The type of information you could link to can-grow-your-businessemails without the need for cumbersome include: photo and video collections, contact • instructionaldesignfusions.wordpress.URLs. The Navy is currently using QR codes information, instructions and guidelines, com/2010/09/30/qr-codes-augmented-on many posters and brochures. Get the locations and directions, social media pages, reality-and-learning-for-healthNavy’s active QR code [pictured above] at web sites, and inquiry and feedback forms. • mashable.com/2009/12/07/google-qr-navy.mil/view_single.asp?id=109681. codes LINKS to KNOWMobile App for the AP Style Guide on iPhone LightStalking.com Training Guides:and Blackberry. iPhone App is compatible with • B&W Landscapes - How to Capture aiPad and iPod touch. BB devices must be running Proper Tonal Range - bit.ly/gqS0RI4.2 and higher. www.apstylebook.com/mobile/ • Long Exposure Photography - bit.ly/pVt4DL • The Photographers Guide to Depth of Field -Layers Magazine - A how to for all things within the bit.ly/umjg4pcreative Adobe suite. Full of tutorials, blogs, andLayers TV for free access to some valuable training.www.layersmagazine.com/ Photo by MC2 Benjamin Stevens 703.614.9154 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD 11
  • 12. The Carrier Classic Chronicle:How did I do that Time-Lapse?photos and story by MCI(SW) Lowell WhitmanWhen I was initially tasked with shooting an eight- camera atop a Manfrotto joystickday time-lapse of the setup for the Carrier Classic head. With the super clamp ratedbasketball game, I wondered if I would be able to to hold up to 33 pounds, the swivelsecurely place equipment worth thousands of dollars provided me with some elevationin an area that also lent itself a good composition control while the joystick providedof the flight deck. Fortunately, the lower yardarm a level and fine adjustment. I tapedaboard USS Carl Vinson provided both a great view all the moving parts I could find,and an outlet to power the camera. but sure enough, when I watched the time lapse a storm gust blewThe Media department had recently purchased two Canon XF 305 the camera noticeably to the leftvideo cameras that were perfect for the job. The 305 can record at the end of day three. For futureone to nine frames of video in intervals from one second up to reference, a ball head would haveten minutes. Having never done a time lapse longer than a day or been better. I guarded againstso, I did a weekend test to determine what interval would show catastrophe by locking the cameradetail yet not bore viewers or require excessive post production. with a bicycle chain in case it fell.The final equation was one frame every three minutes, allowing Lastly, I ran power to the camerathe camera to record 20 frames every hour, 480 frames per day and taped plastic bags overequaling 8 seconds of watchable video per day. The camera was everything for weatherproofing.set to record 1920x1080i at 50mpbs. In postproduction the final productWith the technicalities worked out and the yardarm location in was edited using Adobe Premiere Pro CS5.5 transcoded in fullmind, I headed aloft with the help of a qualified combat systems HD as a 1920x1080p h.264/MPEG-4 file at 20mbps.petty officer. From what I understood, most of the arena setupwould be taking place forward of the island. After finding a decent The entire project was a great success, and ran on majorframe, I mounted the camera on a railing using an Avenger super networks including ESPN with over 300 thousand view on theclamp with a ball pin swivel clamp to a 3/8th screw mount with the Navy YouTube. To view the time lapse video click here12 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD navymedia@navy.mil