Navy Imagery Insider Sept.-Oct. 2011


Published on

Sept. - Oct. 2011 edition of the Navy Imagery Insider. Newsletter for the U.S. Navy Public Affairs and Visual Information community.

1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Navy Imagery Insider Sept.-Oct. 2011

  1. 1. NAVY INSIDER U S N AV Y   IN F FO E O R M AT FICIMAGERY OF IO NFor members of the PA/VI community Sept - Oct 2011 NI L NISI VERUM M A G A Z I N E O F T H E U . S . N A V Y703.614.9154 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD Story continues on page 8
  2. 2. DIRECTOR’S The German poet Bertolt Brechet said, “Because things are the way they are, things will not stay the way they are.” I’m not sure what that means to you, but for me it means change is inevitable, be ready; and that is the topic of this edition. CORNER Navy Visual News Service (OI-7) and elements of the former Communication and Integration (OI-5) were disestablished on Sept 12, 2011 and merged to form Navy Media Content Services (OI-2). Our new mission statement reads as follows: Lead timely, targeted and relevant media content initiatives through synchronized direction, coordination, acquisition, editing, approval, distribution and archiving of Navy print, visual and emerging (social) media products to educate and inform our Sailors and the American people. What motivated this change was a need to restructure our organization to better utilize limited resources to support the many ways information is acquired and distributed in the 21st century. Today the business of public information is driven by technology. Pew Research Center’s for Excellence in Journalism, Annual Report on American Journalism put it this way, “. . . each technological advance has added an new layer of complexity - and a new set of players - in connecting that content . . .” (1) In Pew’s State of the News Media 2011, technology continues to drive audiences consuming news to mobile and Internet based platforms, with the online presence between 2009 and 2010 increasing by 17.1% while all other forms showed losses, including cable TV. (1) OI-2 brings all Navy-owned media content stakeholders together to meet the demands of the continuously changing information landscape. We have partnered with the Navy element at the Defense Media Activity to leverage their unique capacity and capabilities to meet new demand. DMA staff is training with OI-2 to increase capacity in photo editing, social media platforms, print publication, and electronic news gathering. Together we seek to deliver Navy content that is more timely, targeted and relevant. Please visit our new web site at to get helpful tips on caption writing, video standards, still and social media, or to request support services and access to the Navy Imagery Server. In today’s operating and fiscal environment it is more important than ever to clearly and coherently tell the Navy’s story in as many ways as possible. We need your best owned [original] media content and creative ideas to support our Sailors, while educating the American public about why we have a Navy: Warfighting, Operating Forward, and Ready. ~CJM 1. Rosenstiel, T. & Mitchell, A. (2011). The State of the News Media. Pew Research Center.DIRECTOR Christopher Madden Contributors Heather Paynter Navy Office of InformationDEPUTY DIRECTOR CDR Gary Ross Gary Nichols Pentagon RM4B514EDITORIAL All Hands Staff Washington, D.C. 20350-1200Editor Kristina Miller LAYOUT/ART Office: 703-614-9154 DSN: 224Staff Writers Oscar Sosa Director MC2 Jay M. Chu Download Insider at: Damon J. Moritz Designers MC2 Sharay Bennett MC2 Jason Graham AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD
  3. 3. INSIDERPerspectiveThinking about yourCHINFO Merit Award submission? by Heather Paynter, Navy Public Affairs Awards CoordinatorThe annual CHINFO Merit or television/radio spot format. Press Package your hard-copy cruise books releases are not accepted unless there is and send them to CHINFO via a deliveryAwards (CMA) competition proof of publishing in a newsletter or other service such as FedEx.needs your amazing 2011 similar format. The address is:print and broadcast entries. If your answer is “not sure” or “maybe” Navy Office of Information, CHINFO OI-831 to any of these questions, please double Room 4B463, 1200 Navy PentagonNot quite yet, but soon. check your entry before submitting. A few Washington, DC 20350-1200All eligible Navy public affairs professionals minutes of evaluation can mean all the Using the postal service may take some (orare encouraged to submit their best work difference. Use a few different sets of eyes a lot of) extra time to reach us because ofand take the time to do so correctly. before clicking the send button and file security procedures in the Pentagon andSubmissions are due January 31, but the your confirmation email. Gather command late entries are disqualified.time to think about the competition is right support and inform your CO of the Let’s get started! If you have any questions or concerns, by There is nothing more difficult than making all means, call us at 703-693-1363. the decision to disqualify a product forIdeally you will have been stashing your a late arrival or an incorrect entry form.calendar-year clips, videos, webpage notes Please submit entries prior to the An ideal year would be one with zeroand publications in a safe, secure place submission deadline. I’ll add in one more disqualifications. Let’s shoot for that, sofor submission in January. Most people “please” for good measure - it’s that as a quick checklist, remember your entryapproach the awards this way (wink), but important! Benefits of submitting early forms, signed cover letters and published/for those of you who believe in the end-of- include the possibility that we may have aired work(s). Save your confirmationthe-year strategy, that’s ok too. When New the ability to provide you with a courtesy receipt and ship your cruise books withYear’s festivities are wrapping up, there call requesting resubmission of a file if time to spare. Double check your files,is still time to gather those winning social something amiss is detected. Yes, we may remember bios for individual awards andmedia screen captures, news stories and catch a problem such as a corrupted file double-check categories to make surevideo spots in order to apply the step-by- if we are given time. With 500+ entries, you have correctly marked the “unit” orstep instructions in CHINFOINST 5305.2. you can imagine the chaos that happens “individual” box. Name the file clearly with around here deadline crunch time, JanuaryRemember that the little things matter. I’m category letter, entrant name and title. 31, and though we make a best effort, wenot exaggerating when I say applying the Please read the most recent instruction are not able to catch every problem ascorrect category letter to your entry can as changes may have occurred from the submissions filter in.mean the difference between a winner previous year.and a non-placer. If I could reach out to Also important, please use the updated We need your expertise to work with useach of you individually, I would ask you entry form at the link provided in the in this collaborative effort. We encourageto double check the category letter and updated instruction and on www.chinfo. everyone to participate with the goalencourage you to examine the most recent Save each article, publication, of increasing submission numbers toinstruction…carefully. Did you save the video, etc., as a separate file with its own accurately reflect the great talent in thisdocument with the correct filename and in entry form and distinct file name composed community. We appreciate you taking thethe correct location? Did you include the of category letter, entrant’s name and entry time to share your work with us and wecover letter with signature? Was the entry title. Please do not package your multiple look forward to your submissions!previously published or aired? Your entry entries as one long PDF file. Follow namingmust have been published and available to conventions and adhere to the step-by-step More details at public via newsletter, newscast, Internet guidelines listed in the instruction. chinfo/MediaAwards.aspx Instruction CHINFOINST 5305.2 is the instruction for the CHINFO Merit Awards and is available at Make sure Nugget to check entries against the latest version before submission.703.614.9154 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD 3
  4. 4. Killer Dealfor the Navy Public Affairs Team by Insider StaffPublished results in a July 2011 Pew CHINFO has secured a U.S. Navy Public “Oh No! I’m on a ship and our InternetResearch Institute study revealed “. . . Affairs (PA) annual enterprise license with access barely supports email”! We thoughtthat 71% of adult Internet users reported a company in Los Angeles called Killer of that.watching video-sharing sites such as Tracks (KT). Now, any PA unit aboard Under the contract KT has agreed toYouTube or Vimeo”(1). That is an audience a U.S. Navy ship or station in the U.S., include four portable hard drives eachworth engaging as long as it is done its territories and at overseas military containing all 21 collections. OI-2 willresponsibly. installations can request access to this site ensure that at a minimum that future via OI-2.As Navy PA and VI practitioners we are deployed media departments have thisobligated to observe a higher standard then Organizational licenses will allow access content locally aboard ship in time formuch of the content that pervades many to a comprehensive library of music tracks major deployments.sharing sites. Given the conversational available on-line in multiple file formats. This is an annual agreement so out-nature of social media, it needs substantive KT has 21 libraries showcasing thousands year funding will be measured based onengagement, however it should not of tracks cataloged by a growing list of satisfaction with the service and its use, sorequire self-validated use of copyright and classical and contemporary genera. your feedback is solicited and encouraged.intellectual property under the heading Please pass this information throughoutof fair use; music has become one of the your respective AORs.most heavily abused forms of copyrightinfringement. So send an email to to receive business rules and informationSo that is the problem, now here is a for log-in and password.solution. Check out the online tutorial at http://1. Pew Research Center. (July 2011) Pew and American Life Project. Download a user guide: http://killertracks. com/techsupport/Killer_Tracks_Site_User_ Guide.pdf4 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD
  5. 5. OUTTAKES by Oscar SosaFilling in IPTC FieldsIt’s really frustrating when we select an The second section should, at a minimum, contain the VIRIN, classification and contact information for the photographer. DoDimage as a Picture of the Day and can’t post requires the new Vision ID format for posting on Theit because of incomplete caption data, no Email box is the most important part of this section. We arerelease data, or both. Every day we pass on sometimes unable to post selected images because we can’t reach back to the photographer to answer questions.great images because we have questionsabout the captions and no way to reach back The third section contains the photographers rate and rank, both are abbreviated. Please do not spell out “Mass Communicationto the photographer or the releasing authority. Specialist” because most IPTC fields have character limitations. Section four is the caption. There are more than 100,000 examples of how we caption images for Organizations who train to that format have faster publishing rates. The fifth section should contain contact information for the organization responsible for releasing the image and the command depicted in the photo, not the photographer’s command. Photoshop Fields are on two separate pages. The first is in the Description page, which should contain the caption, photographer and command information as well as the VIRIN. The second page, in the IPTC Extension tab, has the photographer’s contact information. We strongly recommend using PhotoMechanic over Photoshop for embedding data, however both will provide us with all the information we need. The most important fields are the caption, photographer, and a way to reach back to the command in case we have questions regarding the photo.There are a variety of reasons for captions and images gettingseparated or contact information not being included, some arepreventable and some aren’t. However, embedding your captionsand filling out IPTC information will greatly increase the chancesthat your image gets used.The two most popular IPTC editing software programs arePhotoMechanic and Photoshop. Both do the job, however werecommend PhotoMechanic for simplicity, cost, and improvedworkflow management. We suggest that you not use Bridgebecause some email programs strip the metadata.PhotoMechanicThere are five sections that contain critical IPTC information. Thefirst are the boxes that correspond to the Dateline. These valuesare where the photo was taken, not where the command is based.We also prefer a geographic location, such as a city, state,country or body of water. “At Sea” is NOT a geographic location.703.614.9154 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD 5
  6. 6. Mike the ratchetAudio is just as important as video when producing visual stories and b-roll. Use it likea wide shot to establish the scene or zoom in to be an extreme close-up on the soundof a ratchet clicking to really bring the audience into the video.So, mike the ratchet. 2How you get sound into a camera (orstory) can vary. Training Tip 1The most obvious (and worst) mike isthe built-in camera mike. Generally it Direct the audio omni-directional. It picks up sound Training Tipfrom every direction…with the closest Storyboard your audio. Do you need Your camera is not the only place you clicks, swooshes or key clacks tonoises recorded at the highest level can record audio. augment the video? Is it part of the(don’t cough – oh no!). That meansthe person holding the camera trumps Inexpensive audio recorders do environment? If so, capture it.the person being interviewed. If you a great job and you can combine If you are covering a medicalMUST do an interview w/an on-camera their recordings with your video in procedure, get audio of surgical toolsmike, get in as close as you can. That post production. You can place the dropping into the pan. Record themeans FILL THE FRAME with their recorder near your subject (or noise beeps of the heart rate and pulse-oxface (no – DON’T zoom). Put them source) or plug in a lavaliere and machine. Listen for the conversationin an environment where there is NO clip it on accordingly; much cleaner between the surgeon and nurses.distracting background audio. Even an audio. Problem is, you have to These are all powerful storytellingair conditioner or dog barking in the synch(chronize) the audio with non- audio cues that you can use for yourbackground can ruin your interview linear editing. I suggest to Sailors that they To do this you need something to During an UNREP there are virtuallyreach out and touch the person they help sync the audio. If you’ve ever unlimited sound sources; elevatorswere going to interview…and back up tried lining up audio from one source going up and down, whistles blowingno further than that. to another it can be very hard if there and the shot line getting fired. isn’t an audio cue. The Hollywood clapboard is a good example. The matched visual of the clapper hitting the board along with the ensuing sound are what enable you to synch up audio and video later. If you don’t have a clapboard, clap your hands. It still works.6 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD
  7. 7. GOTB-ROLL? by Damon J. Moritz 3 4Training TipMicrophones. Training TipA wired mike can reduce range and My favorite – found objects.flexibility. However, wired mikesdon’t generally fall prey to the same You would be surprised at what canelectromagnetic interference that enhance your audio. Look for thosewireless mikes can get. Aboard ships, pointy paper water cups. You can cut includes headphones, which arewired mikes can be your best friend. the tip off of them and slide a lavaliere critical for knowing the quality of the mike in. This really helps to recordShotgun mikes are okay and help with audio you are recording. audio from a specific location like agathering background sounds, but • Interview for sound (listen for the keyboard. Likewise you can use anare generally strapped to the camera. audio cues that you can edit to) orange cone for longer throws. It justWhat is better is to work with one of • Eliminate white noise (hard to do on takes a little creativity to get reallyyour co-workers and put that shotgun a ship, but it can be done with care- good audio.microphone onto a boom pole. When ful microphone placement)the mike is on a boom pole you can Rubber glove fingers can be used to • Use microphones effectively (Don’t replace the windscreen cover on apoint it where you need it. When it think that a shotgun mike on camera shotgun microphone while riding in ais on the camera, it is limited to thecenter of the camera’s perspective. is your only choice) helicopter. It really helps to cut the high • Enhance your productions with end noise of airflow.Before you go out, consider the ambient sound (click, tick, clack -following. You can also put a microphone record and take it back) inside an inflated balloon to record • Research locations and those • Write scripts that work for sound underwater audio. Just be sure to seal you will interview. Think about the (plan for the audio in your subject) the balloon with glue or duct tape and acoustics. Is there a better place? • Record voiceovers that don’t echo don’t use the camera XLR ports for • Prepare for problems (take extra like you are in the head. Use pil- this. Instead use a very inexpensive batteries and microphones) lows, blankets and other soft items audio record just in case you end up • Select the right gear for your project to help soften reflected audio. You with a low voltage short. (practice before you shoot and know can create a sound booth anywhere your equipment’s capabilities) This with a little thought. • Create a final “mix,” by combining all gathered content (use a clapper)703.614.9154 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD 7
  8. 8. ALL HANDS Cover Story All Hands magazine … The Next Chapter by All Hands Staff After more than 89 years of providing information to the fleet in a printed format, All Hands magazine will cease production as a monthly hardcopy publication. This decision did not come about easily; but, is recognition of the changing ways that Sailors may receive information in the modern information age. Instead, we will be developing innovative ways to communicate the Navy story while also continuing to have feature articles, general-information pieces, as well as specialty sections on The first “issue” of All Hands was printed as the Bureau of Navigation News Bulletin No. 1 (dated Aug. 30, 1922). Twenty years later, the title was changed to Bureau of Naval Personnel Information Bulletin. As America claimed “Victory in Europe” on the cover of June 1945’s issue, the magazine’s new banner read, All Hands, and the name stuck. Marked with, “This magazine is intended for 10 readers. All should use it as soon as possible. PASS THIS COPY ALONG,” All Hands urged Sailors to share with their Shipmates. The professional communicators at All Hands, including many mass communication specialists, civilian public affairs professionals and public affairs officers have contributed mightily to covering historic events such as the Cuban Missile Crisis, the Vietnam War, Desert Shield/Storm, the tragedy of8 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD
  9. 9. “All Hands has 9/11 and operations in Afghanistan, Iraq and Horn of Africa. You have captured the human struggle of international and domestic natural disasters such asalways been about the Indonesian tsunami that killed more than 230,000 people in 14 countries as well as the devastating effects of Hurricane Katrina and the I-35W Bridgethe Sailor both on collapse in Minneapolis. Our Navy information team has even provided our Sailors and their family members all over the globe with laughter through comicand off duty.” strips. All Hands has always been about the Sailor both on and off duty. The pages of the magazine have featured surface warriors on the seven seas, and the submariners below; the soaring aviators and the rapid-responding expeditionary forces. Stories have been told about virtually every community and program in our Navy. Thousands of Sailors have been profiled and photographed and made “semi-famous” in the eyes of the magazine’s readers. All Hands has served to inform, educate, entertain and document; all of which would not have been possible without your contributions. The Navy’s history, as documented in All Hands, will continue to be accessible to everyone. Digitally archived issues of the magazine prior to June 2002 are available in Adobe Acrobat® format. Issues digitally archived after June 2002 are available in both Adobe Acrobat® format and the interactive Macromedia Flash® format. Because of its popularity and utility, the All Hands staff currently plans to continue publishing the annual “Owners + Operators Manual” magazine in print format with the January issue. On behalf of current and past All Hands magazine staff members, we thank our Navy information team and every Sailor, family member, veteran, retiree and civilian reader who has supported the magazine throughout the years. As we move forward, we will continue to provide our Navy family with timely, essential and entertaining articles and photographs – with your help – just as we have always done.703.614.9154 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD 9
  10. 10. ] Regions and Directions AP Style Guide Capitalize when: - referring to regions of the country Example: Rain is forecasted throughout the Midwest. - forming proper names Example: North Pole Lowercase when: - indicating compass direction Example: The storm front is moving inward and toward the north. - with names of nations, states, cities (unless part of the official name) Example: northern Canada, western Idaho, South Korea, North Dakota Exceptions: - capitalize widely known areas Example: Southern California, Lower East Side of New York ][ The Visual Information Awards Program recognizes excellence among military Schedule of Event photographers, videographers, journalists and graphic artists throughout the Department of Defense. Mass Communication Specialists are highly encouraged to enter their work in Military Photographer of the Year (MILPHOG), Military Graphic Artist of the Year (MILGRAPH) or Military Videographer of the Year (MILVID) categories: MILPHOG - Several photo areas of expertise are judged including feature, news, operational, combat and portrait. MILGRAPH – Judged categories include multimedia, publication, illustration and publication just to name a few. MILVID – Enter your best work in feature, editing, field and combat video areas of expertise. Each category also features an individual “of-the-year” award. Information including entry deadlines, categories, past winners and guidelines are available ][ The deadline to receive “Go Navy” spots for the Army/Navy game is Nov. 30. The game is scheduled for Saturday, December 10. It will be in Washington, D.C., and In the Loupe CBS sports will televise it. Once again CBS is looking for spots from the Navy and Marine Corps team for broadcast during the game. Additionally, CHINFO and DMA will push submitted spots to a variety of media outlets prior to the game to help generate esprit de corps and as a way of highlighting our naval forces. Specific details are in NAVADMIN 297/11, but here are some of the important things to note, based on issues from rejected entries of previous years: -Audio must clean and clear -Media wants to see faces, so you can use wide shots, but include closer shots too -Video must be broadcast quality, high definition (1920 X 1080 or 1280 X 720) -Include pre- and post-roll with no extraneous audio or movement [10 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD
  11. 11. LINKS to KNOW Layout: Making It Fit Helpful graphic designer’s handbook on using imagery for layouts layout_making REELSEO An article on using music in video, from an online video marketing guide music-in-video/ A PHOTO EDITOR Interesting blog with powerful photos and articles on photography and image rights NATIONAL GEOGRAPHIC NAVY RECRUITING COMMAND National Geographic Photo Contest Source for Navy recruiting graphic Deadline: Nov. 30, 2011 products; posters, video, etc. ngm/photo-contest/rules/ graphicdesign/index.htm Photo by MC2 Eddie Harrison Desperately Seeking... DIRECT CONNECTIONS E D IA That’s right. Direct. Connections. Think of your favorite cooking show We are looking for video with subjects or sports cast. Personality and ability looking directly into the camera, making to connect with the audience is what’s LM statements about our Navy. most captivating. That’s what we aim to achieve in the sound bites we S O CI A This is a clear departure from choose to share! traditional interviews but in our role as communicators we have an obligation You’ll find examples of this style all to connect with our audience. While the over the Internet, but here are a few off-camera shot is still the standard for favorites: Your Social Media Team: LCDR Chris Servello packages done in the news format, in Energy Awareness: http://www. LT Shawn Eklund social media the viewers expect it to be more personal in presentation (think: Navy Weeks: Jessica Faller Facebook, YouTube). watch?v=yOp_XIhrDwk Kristina Miller (currently deployed) Therefore, when the product is intended SECNAV: for a social engagement, the framing watch?v=2N04h4GBoWc needs to be different. Day in the Navy: The goal is a direct connection between com/watch?v=2mhQahgbvgg subject and viewer and the best way to achieve that in today’s media DJ Boxer Shout Out: http://www. environment is to talk directly to them. All references to commercially available sites and services are provided for informational purposes only, without Department of the Navy endorsement.703.614.9154 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD 11
  12. 12. How did I do that story and photo by Gary Nichols, CID Public Affairs This photo was made to accompany a story about a new resulting shallow depth-of-field blurred out the background. The language study hosted by Center for Language, Regional low ISO minimized digital degradation and further eliminated Expertise and Culture based at Center for Information the background due to the diminished light. The shutter speed Dominance Corry Station in Pensacola, Fla. was just fast enough to handhold the camera while standing on a ladder. Since it involved language training, we needed to use headphone-wearing subjects working at computer stations. I used a Pocket Wizard to trigger a Nikon SB-800 Speedlight with diffuser removed to increase the highlights. It was I had envisioned a dramatic photo of operators in a black room placed high and to the left of the subjects. This provided the with their eyes just above the computers monitors, reflecting background separation we were looking for. the content of the computer screens. This would have been a really simple setup, requiring only a tripod and a relatively long I placed a Nikon SB-24 Speedlight and Wein optical slave, shutter speed to capture the ambient light from the computer which would be triggered from the SB-800, on each keyboard. monitors, and maybe one speedlight placed high above the Although the SB-24s were powered down as low as possible, subjects to provide background separation. the light was initially too bright and harsh. I then wrapped two sheets of ordinary, white printer paper around each flash There were two problems: First, the conference room was to form a tube with the open ends facing the sides of the wired so we couldn’t turn off all the lights. The long exposures keyboards. The result was a nice glow on the faces of the necessary to capture our glowing eyes would only emphasize students. I liked the light pattern on the desk, so no additional stray background light. If I stopped down the aperture in an diffusion was necessary. attempt to darken the background, the increased depth of field would only emphasize background clutter. Neither option would Finally, I placed a small, white pop-up reflector to the left, and a work with the ambient light. Second, we only had access to large silver reflector to the right. I would have preferred to have notebook computers. Due to the limited height of the notebook used two identical large silver reflectors, but worked with what monitors, my idea of glowing eyes peeking above the monitor was available to me. Since the accent light was from the left, I wouldn’t work. placed the larger of the two reflectors to the right. To eliminate the background I needed to shoot from a high The students were engaged in running the language software, angle. Due to the subject-to-camera distance I used a Nikon so they didn’t really notice when we started shooting. In fact, 17-55mm f2.8 AF lens set at 44mm. they were a little disappointed when we wrapped up the photo shoot around 30 minutes later. I set the ISO at 100, shutter at 1/100 of a second, and aperture to f2.8. Although the aperture was a light-collecting f2.8, the12 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD