Navy Imagery Insider March-April 2011

2,368 views
2,292 views

Published on

Navy Imagery Insider March-April 2011 Issue for those in the Navy's PA/VI community.

Published in: Art & Photos, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
2,368
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
22
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Navy Imagery Insider March-April 2011

  1. 1. NAVY INSIDER U S N AV Y   IN F FO E O R M AT FIC IMAGERY OF IO N For members of the PA/VI community Mar - Apr 2011 NI L NISI VERUM Dry Dock by Damon J. Moritz For many Sailors, dry dock can mean rebuilding the ship, endless watches and galley duty. But, through a thoughtful and unique program, the MCs aboard USS Nimitz (CVN 68) are producing a full-form documentary while in dry dock at Puget Sound Naval Shipyard. The concept was born by MCCM Jon McMillan as a method to keep his Sailors engaged, productive and constantly training during a period in which most media departments become part of the labor force. “Before I came out to Nimitz, I watched the PBS documentary ‘Carrier’. . . knowing that Nimitz was going into dry dock, I thought it would be an awesome training opportunity for our MCs to be able to do something big,” McMillan said. His goal is to ensure that his department is operational on day one leaving the yards. Most of his Sailors are recent DINFOS graduates and have little to no at-sea or MC experience. “Sailors lose a lot of valuable experience from their MC trade during [an extended] maintenance period,” McMillan continued. “We’re getting tapped to do so many Sailor jobs that we lose our ability to do MC work. Then when we start our work-up cycle, that’s when we’re training to do our MC work. By the time we start to do workups at the end of the yearPhoto by MC3 Nichelle Noelle Whitfield these guys will be total rock stars.” To execute the documentary, McMillan challenged several MCs to storyboard, shoot, edit and distribute one 20-minute episode each month. In episode one, Nimitz pulls into Bremerton, Wash., and in the last episode makes the homeport change to Everett, Wash. “Master Chief has been the engine behind it,” said MC3 Glenn Slaughter. “He said, ‘look you guys, I want you to run this. I don’t want to run it.’” Story continues on page 2 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD 1
  2. 2. Dry Dock continuedSeveral junior Sailors stepped forward right “We had to go back in and put in a voice overaway. to help tell the story, . . . to explain to people“It takes us about a month to edit everything. who aren’t familiar with what is going on,”We need about a week to shoot and another Slaughter said.week to capture all of the tapes and transfer The production crew didn’t limit theirthem,” said MC3 Devin Wray. “Then we videography to the ship and base. Wrayneed a week to assemble them into a logical extended it to a Sailor’s home because asmanner that makes a story that can be much as the dry dock and homeport changeunderstood. Finally it takes another week of are the main stories, it’s the people livingjust tweaking and adding our special effects these events that make the story interesting.and graphics, our music, credits and so on.” McMillan sees his junior sailors as having a“Storytelling was a big issue,” MC3 Glenn passion to create. That creativity is evident inSlaughter recalled. the end product.McMillan gave the Sailors a great deal of “We originally found a few people we wantedfreedom by allowing them to tele-work from to follow. As we go, we’re finding more,” MC2their barracks rooms and use their own Adam Wolf added.equipment. “Our plan for future episodes includes going“Editing in the barracks is nice,” commented back to families to see how they are workingSlaughter. “In the media center the energy it in terms of another home port change,”level is different; there is a lot more going on. said McMillan. “I plan to contact NPASE orIn the barracks you don’t have to edit through COMCAM to film families down in San Diegoa drill or 1MC announcement where you have doing things like Skype conversations withto take off your headphones and ask; what Sailors up here to help tell the story.”did they just say?” While the ship is in dry dock, most of theThis is a major endeavor that will require all media department has been displacedof the crew’s experiences during the course onto a barge. There, the department has aof a year. It will be a valuable piece of the large space to accommodate their printers,Navy’s history, so the production staff is workstations and the photo studio. The printworking with NVNS to archive their material shop and seven other workstations were leftfor the historic record. OI-7 provided a aboard Nimitz.Sony PDW-U1 XDCAM drive that offers the The Sailors still have to stand theirability to save the original media onto 23 watches, muster each morning, PT with theGB XDCAM disks. These disks are rugged department and do all their regular shipboardand are easily shipped and included in the duties like 3M, career counseling, field daysOI-7 video library, archived as an official and other collateral duties. Additionally, theNavy record, with added use by media and department provides Sailors TAD to securitydocumentary producers. and supply.This material goes through a rigorous process “Our workflow is probably different from ato become the final product. According to the lot of ships out there, but I’m okay with thatproduction staff, it wasn’t easy. The MCs had because I want to give my Sailors the mostto figure out how to navigate release issues, responsibility and the most authority to getsecurity restrictions and technical skills that the job done and they’re proud of the workthey had never worked on before. they’re doing,” McMillan concluded.“Time-lapse [photography] was a big deal,” The documentary team has delivered whatexplained Slaughter. “The ship came in [to the Nimitz skipper has called a “Historyport] and directly across from the ship’s Channel-worthy production.”bridge was a camera in a tall building. Wehad MCs manning it and running batteries To check out episode one, go to www.back and forth.” youtube.com/usnavy where it will be posted under the “Navy Stories” play list. NVNSLater in the process, editing and storytelling will post other episodes as they becomerequired special attention. available.DIRECTOR Christopher Madden Contributors LT Reagan Balsamo Navy Office of InformationDEPUTY DIRECTOR LTJG Shawn Eklund Paul Robinson Pentagon RM4B514 Washington, D.C. 20350-1200EDITORIAL LAYOUT/ARTEditor Kristina Miller Director Office: 703-614-9154 DSN: 224 MC2 Jay M. ChuStaff Writers Oscar Sosa Designer MC2 Sharay Bennett Download www.slideshare.net/NavyVisualNewsService Damon J. Moritz Insider at: http://issuu.com/NavyVisualNewsService2 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD
  3. 3. DIRECTOR’S CORNER According to statistics maintained by the Defense Imagery Management Operations Center (DIMOC), formerly the Joint Combat Camera Center, last year the Navy submitted 190% less video footage than Army, 161% less than our Marine Corps counterparts, and 98% less than Air Force. When I hear statistics like this, I am quickly reminded of Mark Twain’s famous quote, “There are three kinds of lies: lies, damned lies and statistics.” However, the disparity in these numbers is hard to ignore. In fact, with so little emphasis on prime-cut footage and the mission to document fleet operations, the impact is already having a trickle-down effect with the Navy’s ability to respond effectively to breaking news and documentary programming. An all too common occurrence is to receive a request from CNN seeking b-roll to support a story, and the answer we give is either “Sorry we cannot support,” or “Yes, but the footage was shot in 2002.” Either way, it is embarrassing as a community and reduces the Navy’s opportunity for national and international reach, when so many talented MCs have the training and the equipment to provide this content. The fleet’s encumbered access to viable transmission resources had been an obstacle, but as of February 2011, all U.S. Navy ships can install Fast File Transfer (FFT) software on IT-21 NIPR networks. NVNS has been assisting fleet assets with FFT installation; clean, broadcast- quality footage from a DDG underway in the Mediterranean is now a reality, and was successfully tested in February of this year. If you have the ability to acquire and edit video underway, you have the ability to transmit that material within hours and minutes. Social media (SM) has become a powerful tool for the communicator, and CHINFO has been a major supporter and resource for best practices. However, YouTube and the perishable nature of SM are of little value to a healthy lifecycle of Navy documentary video to support the increasingly diverse needs of today’s media. It is still extremely important to forward the original file, DVD or tape media to NVNS in support of the Navy VI mission. ~CJM Photo by Damon J. MoritzInstruction The instruction that governs Navy VI products and policy is OPNAVINST 3104.1A. The guidance includes topics like inventory management, accessioning requirements, VI production procedures and various other Nugget subjects. This latest version of the instruction was released in 2009 and can be downloaded from the DoN Issuances link. AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD 3
  4. 4. UPDATE: VISION ID Status by Paul Robinson, DIMOCThe VISION ID program is working well. note what VISION ID they need to use. File headers are also updated to removeIn the first three weeks more than 2,200 The goal of the VISION ID program is to PII and in a few weeks the Defensepersonnel registered for their VISION ID, of remove personally identifiable information Imagery Server will be completelywhich about 1,000 were new accounts. (PII) from public view. To achieve this, new converted to using the VISION ID.The Defense Imagery Management assets are checked for PII and updated If you have any questions, contact DIMOCOperations Center (DIMOC) Customer when they arrive at DIMOC. Searches for at: 888-743-4662 (COMM), 795-9872Service has handled about 500 calls, PII are converted to VISION ID, and only (DSN) ormost of which are problems accessing the VISION ID information is returned. defenseimagery@defenseimagery.milsite. In many cases the user mistakenlyanswered ‘NO’ to the question, “Are youa VI Professional?” Answering ‘NO’ limitsaccess to the VISION ID site to preventissuing IDs to non-VI personnel. Wehave since added the definition of a VIProfessional on the main page.Previously, the data on photographers inour system was inconsistent. Captioningtools could not enforce how thephotographer entered their name, so wehad no easy way to check names againstthe Field 3 data to get reliable results.Additionally, there were an unexpectednumber of images where the name in thephotographer’s field was incorrect.Using a CAC to enter the site was also NEW VIRIN FORMAT 110313-N-DR144-150problematic. We can correct most of ARABIAN SEA (March 13, 2011) Sailors guide arresting gear cables back into place after recovering an F/A-18Cthe issues, or provide alternative access Hornet aboard the Nimitz-class aircraft carrier USS Carl Vinson (CVN 70). The CarlVinson Carrier Strike Group is deployed supporting maritime security operations and theater security cooperation efforts in the U.S. 5th Fleet area ofmethods, so the user can receive their responsibility. (U.S. Navy photo by Mass Communication Specialist 2nd Class James R. Evans/Released)VISION ID. There are also those whocannot use a CAC for valid reasons, and inthose cases we allow username/passwordaccess. This requires a call to DIMOC.On rare occasions, two names return fora single VIRIN. This can be a result ofincorrect data in the images, which we cancorrect.This requires a careful analysis todetermine the right photographer’s nameand update the images accordingly.In other cases there may be a validduplication in the system, with two or morephotographers having the same Field 3information. In these cases we annotatethe duplication so records are amendedproperly.Rarely a VI professional manages to obtaintwo VISION IDs. There are multiple causes,but the problem has been corrected, eventhough we will still see this occur once in OLD VIRIN FORMATa while. However, only one VISION ID is 110128-N-7981E-788ever issued for each VI Professional. When BAY OF BENGAL (Jan. 28, 2011) An aircraft director signals as aviation ordnancemen unload ordnance from an F/A- 18E Super Hornet aboard the Nimitz-class aircraft carrier USS Carl Vinson (CVN 70). Carl Vinson and Carrier Air Wingwe encounter this problem, we contact the (CVW) 17 are on a deployment to the U.S. 7th Fleet area wwof responsibility.(U.S. Navy photo by Mass Communicationperson affected and explain the error, and Specialist 2nd Class James R. Evans/Released)4 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD
  5. 5. OUTTAKESWide-Angle Lens by Oscar SosaA fisheye is a useful tool,but use it sparingly is your Friend!The most dangerous weapon in a and limbs get stretched. Sometimes this Work the angles, move up or down andphotographer’s arsenal is the wide-angle can be used to enhance the photograph, get in close; those are the basic tenants oflens. In the right hands it can bring the however, it will quickly turn into a cliche. using a wide-angle lens.viewer into the scene, creating intimacy, A fisheye lens is a useful tool, but use A wide-angle lens is unforgiving, and mostscope, and depth, or, in the wrong hands, it sparingly. Opt for the widest lens that often tells more about the photographerit can completely destroy a promising creates the least distortion. than the subject.situation with a banal, two-dimensionalsnapshot.Some photographers, unfortunately, tryto let the lens do all the work. They lookthrough the viewfinder and concentrateonly on the subject, foregoing thebackground and the edges of the frame.They also forget that their knees can bendif they have a zoom, or that they canmove at all. They tend to be afraid to getclose, past the comfort zone and into thepersonal space, opting instead to stay onthe edges of the story.To properly use a wide-angle lens youneed to either use it with the finesse of asurgeon or bludgeon with it like a lumberjack. There really is no middle ground.Crop all your images in the camera; don’trely on post Photoshop. Be mindful of thelighting, especially the way shadows fall onthe eyes and face.Wide-angle lenses create distorted edgesand extreme angles. Buildings lean inwards Photo by Richard Stewart NAVY KEY The imagery you produce has many uses, but ultimately it is for telling the Navy’s story. It may be picked up by news media, used by a documentary company and/ or submitted to the National Archives, but at the end of the day we’re relaying our story to the public. MESSAGE With that endeavor in mind, it’s important that we use every opportunity to relay this year’s key messages to our audience through that imagery. by LT Reagan Balsamo As a reminder, the published 2011 key messages are: • America’s Navy is a Global Force for Good. • We are the branch of the military that fights on the water, under the water and over the water. • Why what we do is important: • Water covers about 70 percent of the Earth’s surface • About 80 percent of the world’s people live near the ocean • About 90 percent of all international trade travels by sea • Our mission is to meet America’s threats far away, so those threats cannot harm us here. • The Navy is leading our country’s efforts to achieve energy independence – a national security initiative that might win our next war – or even avoid it. AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD 5
  6. 6. GOTB-ROLL?by Damon J. MoritzVideo: What do I buy?Details on SD, HDV and HDImagine what would happen if every develop a sustainable video workflow. There are other considerations, forMarine battalion bought different rifles The discussion should not be SD vs. HD, instance, file-based vs. tape cameras.requiring different ammunition; it would but rather the need for full HD, which HD An edited tape can be mailed, whereas,lead to chaos in the supply chain and a codecs the Navy should be working with in a file-based camera you must thenless effective fighting force. Likewise, and how to maintain interoperability with a archive and index the original footage ontoconsider the challenge of producing a reliable workflow. multiple storage devices to protect yourconsistent and timely product when the original content.MC has to deal with multiple software and There are numerous video camera platforms/codecs and video editors being Will your command need this video in twocamera systems, each producing different weeks, or in two years, and will the historicnative file formats; an exaggerated deployed. record of the Navy need this video?comparison, but you get the idea. It’s not that one works while another Unfortunately, the trend has been to deleteThe advent of digital video technology doesn’t from a functional standpoint, media and not archive it. This costs thehas driven prices and equipment size but rather what meets our (Navy history/ Navy visibility, money, time and its rightfuldown, while pushing capabilities up. national archive) standards. place in the historic record.There are commands still shooting in Our community was aligned with HDV (a There is no generic HD workflowstandard definition (SD) and others in high type of high definition video). Technology that covers all of the capabilities anddefinition (HD). The Navy is using tape- diverged and so did purchases within the limitations, however NVNS has prepared abased cameras, file-based cameras and Navy PA community. For example, many technical spreadsheet with more details onshooting on cameras that used to be for units are deploying cameras with the HD our Slideshare or Issuu pages.still photo only. It’s a confusing time for format, AVCHD. However, those camerasNavy video producers in the market for produce a product that is lower in qualitynew equipment, when trying to buy and than HDV. One Step N avy has approved FFT Client 2.4.3 for use on all ships, and it has already been instrumental in operations Tomodachi and Odyssey Dawn. Closer In the Jan.-Feb. edition of the Navy VI Insider we said that FFT was almost here. Well, we’re happy to report that it’s ready! Naval Network Warfare Command (NETWARCOM)issued a memorandum on Feb. ... ... ... 9, 2011 (ser ODAA/0128) which provides an Interim Authority To Operate (IATO) for Fast File Transfer (FFT) on IT-21 networks. This means that any ship operating the IT-21 network may install and use FFT. Really! A copy of the IATO memorandum is available on PA Net at: https://pa-net.navy.mil/eRoom/chinfo/PANET/0_12fdb9 The IATO expires Aug. 1, 2011; by then CHINFO OI-7 will have installed and fully certified a dedicated Navy FFT server. This will complete the requirement for a full Authority to Operate (ATO). This process is contracted for and underway. An update will be sent out with Navy FFT server information. For now, download the client application by logging into DIMOC’s website for it at http://dams.defenseimagery.mil then go to Tools -> Download Software to get the by NVNS client software. Site requires CAC authentication. Be sure to download FFT version 2.4.3 for shipboard use. Contact askdimoc@dma.mil for credentials and server address information. Contact NVNS if you have any problems or questions. For more information, write to navyvisualnews@navy.mil6 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD
  7. 7. E DIACopyright and BUPERS Instructionby Christoper Madden LM S O CIAW hat does a BUPERS instruction have to do with imagery, you ask?Well, the movies that you receive and play from the copyright holder under contract. Of particular note is Section 1-5.d., which prohibits alteration “in any way including Such an infraction could result in the suspension or termination of licensing from that film studio, thus affecting moreaboard ship are governed by the Navy overdubbing, re-recording, or editing” and than 800 program sites afloat and ashoreEntertainment Motion Picture Program charges your COs with taking steps to worldwide. Is this really worth the risk?”Administration, under BUPERSINST prevent such use. We are a very creative community with the1710.15A. This is important to note capability and knowledge to edit togetherbecause it gives very specific guidance videos that entertain the crew, but it’son how you can and can not use thesemovies. “Is this really worth important to be aware of this guidance for any productions you are involved in. If you the risk?”You may have seen humorous creations have any questions, refer to the instruction,on social media made by Navy personnel, which you can download from http://www.using portions of these movies; they can mwr.navy.mil/mwrprgms/171015.htmbe very entertaining. The editing involved Remember, copyright while open totakes skills that many Sailors in our “Improper use of copyright protected some fair use and in a parody, these arecommunity possess and I would venture to material may result in criminal limitations specific to legal contractualsay they could create similar or better than prosecution,” said Ron Rossman, the arrangements with a copyright holder.what you see on many blog posts or video movie program manager, “and verysharing sites. However, it’s important you substantial fines for the offending party.” Bottom line, do not use motion pictureread the instruction before going down that products leased by the Navy without He goes on to say, “Further, the disregard specific copyright exceptions directly fromslippery road. of program instructions exposes Navy the owner.To be specific; you can’t dub any of the to possible breach of contract with themovies… they all are leased by the Navy film company owning the licensing rights. Photo by MC2 James R. Evans AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD 7
  8. 8. SHOOT I NG from the TOP By MCC Tiffini Jones Vanderwyst and MC2 Kevin O’Brien Working as a principle photographer is no easy task. It requires high-end imagery, large amounts of professionalism and crisis management skills. You must be able to shoot at any time day or night, in any lighting condition, under any circumstances. Whether in a press pool with tons of photographers, shooting from a helicopter or as thePhoto by Capt. Pamela Kunze fly on the wall, you must capture the moment. 8 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD
  9. 9. Photo by Jon MercerB eing on a ship or stationed at an NPASE around the world, youare often tasked to shoot a variety of warmers deep inside my cold weather gear and not to shoot without gloves on! I embraced the experience by produce and children frequently greeted the Marines with excitement asking for candy.things from ceremonies and features to getting up at 0300 to do long exposures of the Aurora Borealis. The biggest challenges I have wouldhomecomings and conferences. Half the probably be the time commitment andtime, you wonder, ‘how does this apply to The biggest challenge for me would be travel schedule, both of which can bethe Navy’s mission?’ maintaining a healthy work/life balance very intense because this is not your with the daily working hours drastically typical shore duty. The last three and aWell, working for a principle such as changing depending on CNO’s half years, I’ve made a total of 80 tripsSECNAV or CNO, you still shoot those schedule. I take college classes, but I to include 27 states and 51 differentsame events, but from the leadership’s limit myself to one class at a time. countries.perspective. You see why every momentin Naval history is important and why the It can be a lot of work with, long hours, MC2’s greatest experience/MC community plays such a vital role in but there is no experience like it for antelling the Navy’s story. We tell the story greatest challenge: MC in the Navy. We have the uniquefrom a “Big Navy” point of view from It’s extremely difficult to come up with opportunity to experience the Navy from athe Pentagon and around the world. just one significant experience during different perspective while working closelyBetween the two of us, we have gone to my time as the SECNAV’s photographer, with senior leadership and heads of state.88 countries and stepped foot on every but one that stands out would be walking the streets of Fallujah, Iraq. You also have many opportunities to leadcontinent in the world. and mentor Sailors all over the globe. The battle of Fallujah is still consideredMCC’s greatest experience/ one of the fiercest urban battles since It’s been the most challenging tour of ourgreatest challenge: the Vietnam War. careers, but the experiences we’ve hadAs Adm. Roughead’s photographer, are tremendous and we wouldn’t tradeI have traveled to 37 countries to In 2007, when SECNAV Donald Winter them for anything.include China, South Africa, Colombia was in office, we made a trip to Iraqand Australia. My favorite trip, hands to visit with Sailors and Marines over Both of us are needing MCs to fill ourdown, was attending ICEX-2009 in Thanksgiving. Just a year prior, the billets this year, so if you have the 8148the Arctic. Shooting in below freezing streets of Fallujah were empty and the NEC and are interested, contact thetemperatures was quite the challenge, insurgents still frequently attacked detailer. If you have any questions aboutbut it was a new and exciting challenge our troops and Iraqi civilians. When the positions, feel free to email us: tiffini.that I was happy to explore. I learned we were there the streets were alive, jones@navy.mil or Kevin.o’brien1@navy.milto carry spare batteries next to hand vendors lined the sidewalks selling AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD 9
  10. 10. NPASE East Essential Skills Courses Schedule NPASE West Essential POC: MC1 Hoffman Skills Courses erik.hoffmann@navy.mil POC: MC2 Wills 757-444-7548 of Events DigitalVision Summer Virtual brandie.wills@navy.mil 619-545-3874 ES editing ES photography Jun 6-17: 3 seats available ES writing June 13 – 24: 7 seats available Jul 11-22: 1 seat available Exhibition & Conference June 8, 2011 ES photography ES video www.digitalvision2011.com Aug 1-12: 7 seats available July 18 – 29: 4 seats available National Assoc. of ES writing ES editing Broadcasters (NAB) Show Sep 19-30: 8 seats available April 9-14, 2011 Aug 15 – 26: 8 seats available www.nabshow.com ES video ES photography Shootoff Video Workshop Sept 12 – 23: 7 seats available Oct 3-14: 5 seats available May 12-15, 2011 ES writing ES editing www.shootoff.org Oct 17 – 28: 5 seats available Oct 31-Nov 11: 6 seats available ES video Nov 28-Dec 9: all seats available LINKS to KNOWPhoto by MCSN Jared M. King Design Festival MediaStorm The Photoletariat Calling all legacy draftsmen… or any Technology has given us the tools to create The photographers on this comprehensive all-round design geeks (or even those that very dynamic and impressive productions, blog believe the best way to improve is strive to be.) This is a blog you should have where the only limitation is your imagination. to share knowledge, so they’ve combined bookmarked. It includes information on Check out this multimedia production studio’s artistic advice and technical tips into topics like typography, web design, color website which provides some sparks for detailed posts and user galleries. There theory and many other creative design creative productions. is also an inspirational video series called concepts. http://mediastorm.org “Viewfinders” worth checking out. http://designfestival.com http://thephotoletariat.com All references to commercially available sites and services are provided for informational purposes only, without Department of the Navy endorsement. 10 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD
  11. 11. AnApproach Photo by MC2 Devon DowtoStyle Team PA,Guides As much of the world continues to watch the crises in Japan unfold in the media, I want to recognize elements of our PA team that have been running hard from the first moment. In the Pacific, the CPF team have put forth a herculean effort,by Lt. j.g. Shawn Eklund working around the clock pushing information, synchronizing PA staffs across the fleet, and communicating the Navy’s efforts in While writing is not wholly mechanical, support of the Government of Japan.it can still be approached as a mechanical Outstanding job by CNFJ to take aggressive action to ensureprocess. With standard processes a story our families are kept up-to-date on the necessary precautionsor caption can be cranked out predictablyand reliably, with no expectation of serious associated with emergent events in Japan.flaws. It is with this concept I approach us- If you haven’t seen the U.S. 7th Fleet Facebook page recently,ing style guides. check it out. It is a perfect example of how to communicate with A style guide is nothing more than a many audiences during a crisis.system designed to create efficiencies,standardize results and change the output Thanks to the leadership aboard USS Blue Ridge and elsewhere thatof your story-craft from hand-made to Ford has provided prompt video and still imagery to our Navy Visual Newsfactory product. Service. Timely marketing of this in-demand content catapulted So with this complex <sic> concept our visuals into the media and were used by international mediabehind us let me explain a prudent system throughout the weekend.for using the three relevant style guides. Ina nutshell, use the most applicable style Our public affairs team has been ahead of the game, working longguide first and then move to the less ap- hours and doing an outstanding job ensuring that every query isplicable guides. answered and no opportunity is missed. They have performed as For instance, for the U.S. Navy I recom- consummate professionals and poured everything into their work,mend you start with the U.S. Navy Style while some of them have endured the challenges of guiding theirGuide, as this probably applies to the sub- own families through an earthquake.ject you’re writing about. Only after youveexhausted the content of this source If you know one of these professionals, please thank them forshould you research the DoD captioning their efforts and observe how they’re doing what they’re doing. Theystyle guide. If you find, after much fret, that have my deepest respect and gratitude.this resource just doesnt answer the call R,then I would recommend you reference theAP style guide. Denny Moynihan My main point to approaching style, RDML USNwhether for a story or caption, is do so Chief of Informationsystematically and logically flowing fromthe most focused to the broader basedguides. Finally when in doubt, ask yourChief, DIVO, NVNS, DIMOC, your higherhead quarters public affairs office, or Photo by MC3 Dylan McCordWilliam Strunk Jr. and E.B White.Navy Style Guide linkDoD Captioning Style Guide linkAP Style Guide link AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD 11
  12. 12. CONGRATULATIONS 1 ATLANTIC OCEAN (Oct. 25, 2010) A Sailor assigned to the weapons depart- ment aboard the guided-missile cruiser USS Gettysburg (CG 64) fires a .50-caliber machine gun during a night firing exercise. (U.S. Navy photo by MC3 Tony Curtis) MC3 Curtis is assigned to USS George H.W. Bush (CVN 77). 2 SAN DIEGO (March 26, 2010) Machinist’s Mate 1st Class Jay Hinton mans the rails with his son and other Nimitz Sailors on the flight deck of the aircraft carrier USS Nimitz (CVN 68) as the ship transits into its homeport at Naval Base Coronado. (U.S. Navy photo by MC3 Nichelle Noelle Whitfield) MC3 Whitfield is assigned to USS Nimitz (CVN 68). 3 PACIFIC OCEAN (Nov. 9, 2010) An HH- 60H Sea Hawk helicopter from the Black Knights of Helicopter Anti-Submarine Squadron (HS) 4 embarked aboard the air- craft carrier USS Ronald Reagan (CVN 76) delivers pallets of supplies to the Carnival cruise ship C/V Splendor. (U.S. Navy photo by MCSN Mikesa R. Ponder) MCSN Ponder is assigned to USS Ronald Reagan (CVN 76). The results are in for the inaugural CHINFO Navy.mil photo contest, recognizing the best images submit- ted in 2010. Hundreds of votes from around the community at sea and ashore voted and selected the three images presented above. According to feedback from ForeSee, a company that provides website analysis to Navy.mil, still imag- ery is constantly the number one reason people visit the site by a margin of 2 to 1. Last year, more than 15,000 images were selected and posted on Navy.mil. To be selected by your peers as the top photos from such a competitive field is a tremendous accomplishment. All three winners will be placed on display in the offices of the Chief of Naval Operations, and Chief of Information. Rear Adm. Moynihan will award a letter of commendation to each of the top three winners. Thank you for submitting imagery to Navy Visual News Service in 2010. Your images are critical in telling the Navy’s incredible story to the American people and around the world, and 2011 is shaping up to be an incredible year for the Navy PA and VI community. Navy imagery continues to tell the Navy’s story during Operations Tomodachi, Pacific Passage, and Odyssey Dawn.12 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD

×