Navy Imagery Insider July-Aug 2011

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Navy Imagery Insider July-Aug 2011

Navy Imagery Insider July-Aug 2011

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  • 1. NAVY INSIDER U S N AV Y   IN F FO E O R M AT FICIMAGERY OF IO NFor members of the PA/VI community Jul - Aug 2011 NI L NISI VERUMPIECING TOGETHER SUCCESSPhoto by MC2 Brooks B. Patton Cover story on page 6
  • 2. TAGGING E D IA DIRECTOR’S CORNER ALONG by Tracy Johnson, CHINFO Emerging Media LM With delivery of our sixth edition and first Today, most of us do not turn to the library S O CI A year of Navy Imagery Insider, I would like as our first place of research on a topic— to thank all those who made this product we turn to Google. But how can we possibly possible. find what we need on the Internet if there The publication was named by Jessica isn’t an intricate system to direct us to the Faller who co-edited the first edition as part proper place? One of the main ways people of a capstone project during her internship categorize and organize content online is with Navy Visual News Service in 2010. through the use of tags. Since then, Kristina Miller (MCC, USNR) What is a tag? has done a tremendous job herding cats Essentially, tags are a way for people to to deliver an inaugural product, displaying categorize data online and help organize it great patience and administrative in a way that makes sense to them. Rather organization while hounding me and other than one person developing a system of members of the staff to deliver properly set categories where each piece of data researched content on-time. must be assigned, tags organize the data by whatever categories make sense to the MC2 Jay Chu has been the driving force person tagging it. As a result, the tagging behind the layout and art direction. Lt.j.g. process not only organizes the data, but Shawn Eklund joined us in January 2011, also adds context. That is important when and has shared his years of experience people are trying to find images. and training in layout and design to expand the original six page publication to 12. by MC1 Brian Goyak Over the past year we have covered real-world operations like Invincible Spirit aboard USS George Washington, unique events surrounding Operation Tomodachi, historical perspectives on the evolution of Navy visual information, and shared technical information, best practices, social media, and important community developments. Congratulations Most importantly, we have listened to your feedback and invited readers to contribute their own experiences; MC2 Justin Stumberg spoke about his efforts to cover Take this photo, for example: Congratulations to MC3 Erick Operation Unified Response in Haiti with The title in Flickr is “Ecuador native/Sailor Kogler, aboard USS Dwight D. Navy Combat Camera, while MCC Terrina demonstrates proper oral hygiene during Continuing Promise 2011.” I may view this Eisenhower (CVN 69), who created a Weatherspoon provided her personal experiences while on IA in Afghanistan, just photo and bookmark it with the keyword tags new “Sailor’s Creed” poster. to name a few. “education” or “empowering children,” while His poster took top honors in a someone else may view this photo and tag contest to redesign the image that We have tried to produce a continuously it with the keywords “teeth” or “hygiene.” All improving product that is of value to the will be used around the Fleet. of the tags are appropriate, but add different reader; I hope we succeeded. context to the image. These tags will help The poster is located in the As we move into our second year I ask for online researchers (who are “Googling”) graphic gallery your continued ideas and feedback. Please to find this image should they type in the send them to or aforementioned keywords. to my email at Christopher.Madden@navy. While there’s no exact science to tagging, If your command creates graphics, whether mil. Hope to see many of you during the adding a few descriptive words will help posters or logos, send them to us at PA/VI Symposium in September. your images be “found” more often when the so we can add public performs searches. them to the imagery sent to the National ~CJM Archives.DIRECTOR Christopher Madden Contributors Lt.j.g. Michael Hatfield Navy Office of InformationDEPUTY DIRECTOR LT j.g. Shawn Eklund Tracy Johnson Pentagon RM 4B514 MC1 Julianne Metzger Washington, D.C. 20350-1200EDITORIAL Office: 703-614-9154 DSN: 224 MC3 Travis MendozaEditor Kristina Miller LAYOUT/ART Designers Download Insider at:Staff Writers Oscar Sosa MC2 Jay Chu Damon J. Moritz MC2 Sharay Bennett MC2 Jason Graham2 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD
  • 3. INSIDERPerspective By MC1 Julianne MetzgerThey are directly serving the President of applicants must exercise patience because the background investigation for thethe United States security clearance can take up to two years. The benefits of assignment to WHCAMass Communication Specialists assigned MC2 Daniel Cleary, who works with VTC, outweigh the obvious challenges. The fiveto the White House Communications reported to WHCA in March of 2011. He years of demanding shore duty call for manyAgency (WHCA) are busy. For most of said duty at this agency requires a mixture days deployed away from home. Yet, MCsthem, this fast-paced tour is more rigorous of flexibility and independence. at WHCA have experiences like no otherthan any other assignment they’ve ever “You have to be open to do whatever you’re in the Navy. They are directly serving theexperienced. tasked with,” said Cleary. “I’ve been here for President of the United States. Additionally,WHCA is a joint military command that three months and worked in three different Sailors on Presidential Support Duty earnprovides information and communication shops.” special duty pay, civilian clothing allowanceservices for the President and White In the midst of an intensely high operation and the chance to earn the PresidentialHouse Staff. MCs are usually assigned tempo, WHCA still focuses on getting its Support the Visual Information Command (VIC) MCs extensive training. “We constantly travel, following verywithin WHCA. VIC provides a wide realm of “I’ve learned how to work a digital mixing newsworthy and historical events, and weservices including audio visual support to board and run PA systems,” said MC1(NAC/ don’t travel to these places in ships,” saidthe President, as well as photo and graphic AW) Meagan Klein, who reported to WHCA MC1 Klein. “In my previous command,support to the agency. Photo Lab in February 2011. “It ties into the everyone was concerned with gettingOf the eight MCs assigned at WHCA, five broadcast and radio portions of our rate, planes off the deck, not so much about aare assigned to White House Television but it’s not something you’d typically see in public affairs or media standpoint. Here, our(WHTV). WHTV’s mission is to film record the Navy.” job as MCs is the mission. WHCA wouldn’tthe daily activities of the President, First be what it is without us.”Lady and Vice President. Their footage WHTV has a four level internal training program that progresses from teaching For more information, please contactof events is used on the official White basic video and audio skills to multi- ETC(SW) John O’Donoghue, DSN 284-House website as well as broadcasted on camera live video switches. VIC also sends 2000 Ext. 75154 or Comm. 202-757-7098;the White House CCTV and the Pentagon its media rated Sailors to various DINFOS email: Eventually all of the video shot byWHTV ends up at the National Archives as courses and civilian courses such as Sony Interested applicants can also visit thea visual history of the presidency. Location Lighting in San Jose, Calif. White House Communications Agency Applying to WHCA is not difficult. Potential Recruiting website at’s the WHTV MCs job to be where thepresident is- whether it’s at The WhiteHouse during official events or flying onovernight missions with “the boss” toAfghanistan for a surprise visit. They workalongside civilian counterparts from all themajor networks and travel in the motorcadeand on Air Force One.“We have a lot of face time with people youwouldn’t normally see,” said MC1 RachelKibbe, a WHTV videographer. “I see thePresident of the United States and FirstLady on a daily basis.” She also noted thatprofessionalism and poise is crucial. “Youhave to be able to communicate with thesepeople to effectively do your job,” saidKibbe.Outside of WHTV, MCs utilize their pastexperience to perform essential jobs withinthe agency. MCs also work in WHCA’sDigital Multimedia Center, Photo Lab andVideo Teleconference (VTC) SupportBranch as well as a multitude of collateral Photo by Lawrence Jacksonduties. Instruction DOD Instruction 5040.05 provides specific guidance regarding the alteration of official DOD imagery. Nugget pdf/504005p.pdf703.614.9154 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD 3
  • 4. Photos by MC2 Jonathen E. Davis STORY TELLING PHOTOS BY MC2 JONATHEN E. DAVISI recently attended a course at the Poynter by independent journalists using a laptop and’s top four on Aug. 12.Institute in St. Petersburg, Fla., to learn about a camera. They used other tools, but what We do get decent overall coverage of“backpack journalism” and wanted to share made their work compelling was storytelling. homecomings, air shows and MEDCAPS.some insights from it. We studied some of the Their stories had a beginning, middle and What we don’t get is the story of the individualslatest journalism technologies and learned end. Some had interesting characters, others that make these events significant. When ahow to produce and package content, but were entertaining and some were poignant, carrier comes home from deployment therethe most important takeaway was that all the but all of them kept the viewer interested. are many new dads. Why not pick one and dowiz-bang gadgets and funky doohickies don’t That connection between frames is what’s a story on his excitement about meeting hismean anything without a decent story. In fact, missing with many of the images coming baby for the first time?many journalists have a hard time looking into our office. We get a lot of nice onesies Other ideas include possibly following a familypast the technical requirements of the job long and twosies, but it’s very rare that we have getting medical treatment at a clinic or a doctorenough to concentrate on why we exist - To something that can tell a complete story in a working a MEDCAP. What’s it like for a juniortell the story. series of frames. MC2 Davis provided a series enlisted Sailor to work an entire shift on a flightWe spent a lot of time looking at work produced of storytelling images which were selected as deck? To sum it up, everyone has a story.4 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD
  • 5. OUTTAKES Story by Oscar Sosa703.614.9154 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD 5
  • 6. BIG Story by Lt.j.g. Michael A. Hatfield ~ USS Enterprise (CVN 65) Public Affairs Photos by USS Enterprise (CVN 65) Media DepartmentOne thing that differentiates the Navy from the other branchesof service is our wartime and peacetime postures. We train anddeploy, launch sorties, man ships and go into hostile waters. Andwe’re very good at it. O ne thing we are not so good at though is sharing our lessons learned. We tend to grab the hammer from our predecessors, remove the handle, and then stare perplexed at both parts, wondering what they’re used for. At least I have certainly done that before. My ship recently returned from deployment and what follows are a few thoughts on several topics that are commonly faced when preparing for deployment.6 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD
  • 7. Equipment – Nostradamus vs. Processes – Pragmatism vs. planning, coordination and his ability to getStephen Ambrose Dogmatism the imagery off ship immediately with the helpLet’s say that the clairvoyant Nostradamus Our process is our biased opinion. I get of others…and his own reporting tenacity.and the historian Stephen Ambrose were worried when I hear someone make a [Google MC3 Sunderman to see examples]about to deploy as our division officer or statement like ‘AVID is far superior to Adobe’ The most important thing to remember isChief. They must ensure that the MCs have or ‘Mac is far better than Windows’. When we that the members of our audience are morethe tools they will need to do their jobs, but find ourselves making statements like these, participants than spectators, and they canthey will apply two different methods to the we know we are approaching a dogmatic be our most valuable asset once we forcetask. Chief Nostradamus will try to peer into divide. It’s best to take a few steps back from ourselves to shift away from the 20th Centurythe future and anticipate needs based on his the precipice. analog paradigm and see that our audienceperception of what will occur. Chief Ambrose members are no longer merely spectators. Our MCs are wicked smart. I sometimeswould look at the past and try and do so tell people that I’d rather have a Sailor’sbased on what occurred throughout history. ‘May you live in interesting times’ 90 percent solution than my 100 percentBoth will fail. We have to ask ourselves what we’ll need to solution. Or, I’d rather have buy-in and 100Ideally, we would be given a blank check percent motivation for a Sailor’s own idea than capture from a VI perspective, and capture it.about a year away from a deployment and lukewarm buy-in and 50 percent motivation This means we must cross train everyone totold to buy whatever we needed to get the for my idea. be able to grab the required piece of electronicjob done. The key thing to understand is news gathering gear and be somewhere When I’ve given nebulous direction, expecting ready to go at a moment’s notice, 24/7.that successfully equipping a Media Dept. specific results, it’s no wonder that I don’t getfor deployment isn’t primarily a matter of a While the public affairs officer can focus on what I expected.specific amount of money. coordinating release ability/desirability, the Six months before deployment, we should VI manager can focus on gathering, storingHaving a blank check doesn’t help when scrub our SOPs, instructions and processes and information security concerns. We can’twe are at the wrong store or are referencing with our Sailors so that only minor adjustments predict emergent incidences, but we shouldthe wrong shopping list. Conversely, having will be necessary. prepare for them.the right shopping list doesn’t help whenwe’re broke. There’s a balance, and both Leadership - Urgent vs. Important For example, when we thought we may rescueNostradamus and Ambrose are needed. Among all of the leadership challenges one several Americans and bring them aboardIt’s important to plan ahead using the past as can face at any level, nothing is more vital the ship, we quickly filmed high rez video ofour guide. But it’s equally important to peer than developing the ability to discern between several staterooms and living quarters andinto our future and try to anticipate our needs. what’s urgent vs. what’s important. transferred the video to NVN so that the newsOur best bet is to contact the Fleet PAOs of organizations could use it immediately once For example, an enlisted Sailor earning they learned of the operation. Then whenthe areas we’ll be deploying to and find out his/her warfare pin is extremely important,what their requirements are, well in advance. the Americans were killed and the pirates though it’s not as urgent as a video the CO were brought aboard the ship, we shifted toTheir AORs are our operational customers. wants made. But one day’s CO video isWe should always be able to robustly support documenting their movement/treatment. Be another day’s Admiral’s photo, and before ready for anything.them at a minimum. we know it we’re missing career milestonesThen we should get a robust understanding necessary in the competitive environment of In Conclusionof what our chain of command aboard the today. The old adage ‘Don’t let your Sailor’s We operate in an age of instant gratification.ship and strike group will require of us and job get in the way of their career’ is apt. In order to deliver the strategic messagewhat was used in previous deployments. we must align our equipment, manning, Publics: Spectators or Participants? training, leadership styles, expectations andUsing these two data calls as a starting point, When we departed on our deployment wewe can develop our funding requirements processes to meet the needs of the digital had several thousand semi-frequent social participants worldwide who expect near-accordingly. media interactions per month. By the time we instant knowledge and the ability to weigh in.All clearly required and communicated came home, we had tens of thousands daily,missions should have no problem being and they were ravenous for news. It’s an extremely exciting time to be in thefunded. And if we do run into a funding VI community, and the more we share Before deploying, it’s vital to have a robust our knowledge the better we’ll be able togatekeeper, we should use this motto: Never social media footprint and processes in placelet someone tell you ‘no’ if they didn’t have the accomplish our mission. to update our online presence frequently.authority to tell you ‘yes’. For us, an MC gathered all of our posts and Our ability to partner with our publicManning – NPASE to the rescue material for the day and posted it at night participants will mean the difference betweenNPASE will augment your team to balance when the most bandwidth was available. And shaping the communication environment andwith the existing shipboard capabilities. The when we had breaking news, once vetted, we reacting to others’ narratives. We are poisedkey is early communication, and integration. posted immediately. to succeed as long as we trust our Sailors, equip them properly, foster their buy-in andNPASE also offers classes to help train MCs We also used FFT and the NVNS Amazon never let what’s urgent get in the way ofon the waterfronts. Do not be afraid to ask for cloud to get video to and from the ship. It is what’s important to our mission.specific classes to meet your training needs. no longer an option whether or not we can send video and photos from every single shipWe should know what skills we’ll need from in the CSG/ARG. That capability must bethe NPASE detachment at least six months developed and practiced during workups andbefore our deployment and request that used on deployment. One of our NPASE MCsthe team embark prior to workups. I have deployed on USS Barry (DDG 52) had thehad three NPASE teams on three separate first Tomahawk strikes into Libya broadcastdeployments and two ships, and they were to billions worldwide within the hour due toall absolutely stellar.703.614.9154 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD 7
  • 8. GOTB-ROLL?By Damon MoritzLive from Norfolk…S eeing an historic news story unfold on live television can be exciting. It’s reallife, in real time. coming in from its 21st deployment. The timing was right, the PAO agreed and the fan base was vigorously engaged. As we packed up the shipboard side and walked down to SITE TV, several crew members stopped us to pass along that their families across the country were watching.Bringing the Navy’s story to life in real time The day of their return, I boarded a There was a significant outpouring of– live video as the event is happening –has Sea Hawk and flew out to the ship. The appreciation and this helped to solidify, ina strong demand signal. helicopter landed aboard ‘Big-E’ at 0820 my opinion, that we were doing had value. and I immediately went to vulture’s row andThere are many ways to show the world set up the video camera, transmitter and Don Knisley, a Web viewer, wrote to thewhat we do with live video. So, why not cellular broadband cards. By 0900 I was Enterprise PAO following the broadcast “Allbroadcast the shipboard view of an aircraft transmitting with a fairly good cellular signal. who were connected to this project are tocarrier’s homecoming? be commended for their efforts. I hope it will To get sufficient bandwidth for liveYeah, broadcast while underway. No, really be common for the Navy News Service to transmission, we bonded six cellular USB– underway. This is not about satellite broadcast live streams like this in the future cards into one multiplex transmission. Thisdishes, trucks and all kinds of engineering for many more ship homecomings.” means that we used six connections andmagic. broke up the video stream to take advantage Lessons LearnedFor this transmission, we used a Streambox of the available throughput of each card. I’d like to make note that it is almostAvenir, cellular broadband cards and a The stream was then reassembled on the impossible to compete with 15,000 familystandard definition video camera. The back end by Streambox and turned into D1 and friend’s cell phones on the pier. TheAvenir is a fairly small, shoulder-strapped standard video. We were then able to route cellular spectrum was overly congested andunit with a CPU, touchscreen and all of that video stream to not only the media, this caused real issues for NPASE.the video and networking ports needed but also to a popular Web video streaming Testing had taken place prior to the event,to accomplish the mission. At 50 pounds, service called Livestream. The video player but the cellular transmissions by all of thoseincluding the camera, tripod and everything from Livestream was placed on the Navy friends and family, some of whom wereelse, it was easily portable. and USS Enterprise Facebook pages. even transmitting their own live video, couldAccording to Matthew Weaver, Streambox We transmitted for nearly four hours, with a not be replicated. To alleviate this issue inproject manager for our test, “Every major peak of about 4,000 viewers on Livestream. the future, we’ll need a dedicated cablebroadcaster in the world has a Streambox Internet connection on the pier and a cellular Then the signal transferred pierside tosystem being used in their ENG workflow.” amplification unit while underway. NPASE, who was using a Streambox laptopTo test this system, we needed an important encoder. I also found that I had to stay in nearlyevent. Roger up USS Enterprise (CVN 65) constant contact with the home office and Streambox headquarters so that I could be aware of the signal, video and audio quality. As the ship turned we occasionally lost some signal strength as the modems fell in the carrier island’s shadow, blcoking shore- based cell towers. Narration has value Lt.j.g. Michael Hatfield, deputy PAO aboard Enterprise, served as narrator and said, “The narrator of the live show should have a bulleted script to work from... References to the way the Sailors are feeling, the sights, sounds and the weather are perhaps more important than standard PAG talking points that may seem stuffy when juxtaposed to the visuals the viewer is enjoying.” As part of our post-event wrap up, there are conference calls, lessons learned and plans being made for the next test. This is a capability that needs some refinement, but has already shown its value in communicating the Navy’s story to the public.Photo by Damon Moritz8 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD
  • 9. How did I do that? Story and Photo by MC3 Travis Mendoza When it came to shooting aircraft moving at high speeds, there were many things to consider. First, and foremost I had to make sure I had knowledge of the air show plan so I could anticipate where to train my lens. Simply communicating with the squadrons preparing the show does this. Lens choice was key. Anything wider than a 200mm lens would not reach out and “touch” the aircraft in the air. For this photo specifically, I shot with a Nikon 200-400mm f/4, on a Nikon D3. It was fast enough on the focus that I could follow the subject and keep it sharp, and had enough zoom to prevent cutting the subject off in the frame. I shot this frame at about F/5.6, at 1/4000th of a second. Anything slower than 1250th and you will risk motion blur through lens movement, because the aircraft is flying at more than 600 miles per hour. My ultimate goal when going to this shoot was getting this photo. I knew what I wanted to shoot, and made the preparations to get the image. For airshows aboard ship I find that shooting from the O-10 level is the best spot. Another thing I think was key to the success of this photo was the weather. If the weather had not been muggy, and humid, the vapor plume coming off the jet would not have been as defined. I have seen this shot many times before, and I myself had shot it more than 3 times before actually nailing the image on the nose. Ultimately, the only thing running through my head were these three things: Fill the frame, Control your background, and shoot for the moment. These are things I believe every photographer should be thinking while on the job. EDITOR’S NOTE: Mendoza’s photo was a Life Magazine Photo of the Week… check it out at 61011#index/0703.614.9154 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD 9
  • 10. LINKS to KNOW Clip Your Photos Plugin for FLICKR to conduct mass downloads from a particular gallery NPPA Ethics in the Age of Digital Photography Click here Adorama Site offers helpful how-to imagery articles, along with product reviews and tests. Visual Mess Simple explanation and examples of basic layout concepts. Photo by MC2 Eric C. Tretter FUTURE EVENTS Photoshop World Conference & Expo Public Affairs Training Symposium Sept. 7 – 9, 2011 Sept. 26 - 28, 2011 Mandalay Bay Resort & Casino Hyatt Regency Baltimore Las Vegas, NV Baltimore, Md. Click here for PA Net link National Association of Naval Photography Photoplus International Conference & Expo Sep. 15 - 17, 2011 Oct. 27 - 29, 2011 Hotel Chateau Bourbon Jacob K. Javits Convention Center New Orleans New York City Digital Video Expo Government Video Sept. 20 - 22, 2011 Expo 2011 Pasadena Convention Center Nov. 29 - Dec. 1, 2011 Pasadena, Calif. Walter E. Washington Convention Center Washington, D.C. www.gvexpo.comAll references to commercially available sites and services are provided for informational purposes only, without Department of the Navy endorsement.10 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD
  • 11. Navy Style Guide Titles ranks/ratings – When using standalone or after a name they are lower case. Example: Jones is a mass communication specialist in the Navy. Smith is a Navy lieutenant. Desperately Seeking... position – If a person’s position is not Any Day in the Navy Imagery right before their name, the same rules Every month, CHINFO sends out a date to showcase “Any Day in the Navy.” It is an apply. important tool used by Navy leadership to turn around and share with not only the public, during speaking engagements, but also other senior government officials. Example: Cmdr. Mike Smith, commanding officer of USS Neverdocks LCDR Peter Halvorsen, Secretary Ray Mabus’ speechwriter, says, “We use it all the (ABC 123) time to develop talking points for the Secretary.” retired – Use before rank/rate and It’s important to note, that part of the decision process in choosing bullets is whether name. Do not capitalize or abbreviate there is corresponding imagery. Photography gives leaders an additional tool when after a name. preparing briefs and talking about your command. This is especially impressive when there is b-roll of various evolutions, which we can link. Example: The guest speaker was retired Lt. John Smith. The next Day in the Navy is Sept. 9. IntheLoupe by Lt.j.g. Shawn Eklund No Time for Time In the interest of time I will keep my comments accurate – and in the interest of accuracy I will focus my comments on time. With this in mind, I remind everyone of the importance of maintaining your camera’s date and time settings. Let’s face it, the day is short and the list of items to accomplish is long (check Facebook, play Angry Birds and write standards messages) and maintaining your camera settings is low on the list. But a five-minute check will save time and, more importantly, validate your imagery. Digital cameras write a date and time stamp with every image – specifically, to the EXchangeable Image File format or EXIF metadata. If the EXIF data is not congruent with the caption it will raise red flags with photo editors. The Associated Press and other organizations scrutinize images that have EXIF data that differ from the caption info. “If there is a discrepancy between the date in the caption and the creation date in the IPTC information we are going to call the photographer,” said Aaron Jackson, AP photo editor. We also bench imagery and try to contact the photographer if the VIRINs, captions, or EXIF data is inconsistent – another pitch for embedding contact information (to include email and command phone number). Moving beyond saving the time and more to saving time – editing a lot of imagery can be cumbersome when it’s sorted by filename, photographer or camera. It’s actually much more efficient to edit an event by capture time. Photo by MC2 Brooks B. Patton703.614.9154 AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD 11