Navon Media Kit

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This media kit is designed to give media professionals:
A quick overview of who Navon is.
The markets these products address.
What our products do.
The scientific validation behind our products.
The international recognition these products have received.
International media relating to these products.

Published in: Health & Medicine, Business
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Navon Media Kit

  1. 1. Navon Holdings Pty Ltd Office Address Suite 7, 237 Dandenong Rd Windsor VIC 3181 Australia Postal Address PO Box 1290 Hawksburn VIC 3142 Australia Office: + 61 3 9510 9797 Fax: +61 3 9510 9692 Web: www.navon.com.au 1800 462 866 (1800 4 NAVON) Media Kit This media kit is designed to give media professionals:  A quick overview of who Navon is.  The markets these products address.  What our products do.  The scientific validation behind our products.  The international recognition these products have received.  International media relating to these products.  Your Navon contact. This is not a guide to advertising on our website, at present our website does not carry advertising for products unless they are specifically endorsed by Navon. Navon Holdings Pty Ltd ATF Brain Gym Unit Trust ABN 61 882 304 960
  2. 2. Navon Holdings Pty Ltd Office Address Suite 7, 237 Dandenong Rd Windsor VIC 3181 Australia Postal Address PO Box 1290 Hawksburn VIC 3142 Australia Office: + 61 3 9510 9797 Fax: +61 3 9510 9692 Web: www.navon.com.au 1800 462 866 (1800 4 NAVON) Who is Navon? Navon is an expert provider of brain fitness solutions for individuals and organizations. Our management team have experience in neurological biotechnology, software and retail distribution. We take pride in our products support capability and responsive account management for both individual and corporate users. Through our partnership with CogniFit, Navon supply cognitive training programs that have been designed using the latest breakthrough's in neurotechnology. Programs that are clinically proven, in double-blind clinical trials conducted by independent 3rd parties, to improve cognitive functioning and deliver measurable benefits that apply to daily life. Who is CogniFit? CogniFit is an Israeli-based company that are leading world experts in cognitive training software design and manufacture. The CogniFit team includes cognitive psychologists and computer scientists, programmers and developers, graphic designers and marketing professionals. All members of this multi-disciplinary team work together toward bringing more people ever improved products, for a better way of life. Navon Holdings Pty Ltd ATF Brain Gym Unit Trust ABN 61 882 304 960
  3. 3. Navon Holdings Pty Ltd Office Address Suite 7, 237 Dandenong Rd Windsor VIC 3181 Australia Postal Address PO Box 1290 Hawksburn VIC 3142 Australia Office: + 61 3 9510 9797 Fax: +61 3 9510 9692 Web: www.navon.com.au 1800 462 866 (1800 4 NAVON) Our markets Navon segments the markets into four categories: • Personal brain fitness • Personal road safety • Corporate brain fitness • Corporate road safety Besides catering to individuals (via the internet and select retail outlets), Navon services insurance houses, fleet managers, medical practitioners, retirement community operators and a diverse range of other organizations Navon Holdings Pty Ltd ATF Brain Gym Unit Trust ABN 61 882 304 960
  4. 4. Navon Holdings Pty Ltd Office Address Suite 7, 237 Dandenong Rd Windsor VIC 3181 Australia Postal Address PO Box 1290 Hawksburn VIC 3142 Australia Office: + 61 3 9510 9797 Fax: +61 3 9510 9692 Web: www.navon.com.au 1800 462 866 (1800 4 NAVON) What do our products do? Brain Fitness. Our MindFit™ family of products are programs that help you improve and maintain your quality of life. A multitude of cognitive skills & abilities are trained, and the benefits you can reap include enhanced performance and enjoyment of your hobbies, social life, sports, study and work. The programs help build your brain in order to combat long-term cognitive decline. Road Safety Our DriveFit™ family of products include cognitive assessment programs that help you identify high-risk drivers, pinpointing the weaknesses that need to be redressed, and then provide corrective training. The corrective training programs adapt to each individual’s specific needs and requirements, helping to train the cognitive abilities associated with driving. The end result is safer and smoother drivers. Navon Holdings Pty Ltd ATF Brain Gym Unit Trust ABN 61 882 304 960
  5. 5. Navon Holdings Pty Ltd Office Address Suite 7, 237 Dandenong Rd Windsor VIC 3181 Australia Postal Address PO Box 1290 Hawksburn VIC 3142 Australia Office: + 61 3 9510 9797 Fax: +61 3 9510 9692 Web: www.navon.com.au 1800 462 866 (1800 4 NAVON) Brain Fitness Our brain fitness software programs, the MindFit™ family of products, assess and train the cognitive functions that affect our ability to carry out daily tasks and build cognitive reserve to help resist the attacks of mental disease. The personalised training programs covers a wide range of cognitive abilities, such as:  Visual Search  Time Estimation  Naming  Categorisation  Visual Short-Term Memory  Auditory Short-Term Memory  Location Memory  Spatial Orientation  Planning  Ability to Inhibit Planned Action  Speed of Reaction  Eye-Hand Coordination Navon Holdings Pty Ltd ATF Brain Gym Unit Trust ABN 61 882 304 960
  6. 6. Navon Holdings Pty Ltd Office Address Suite 7, 237 Dandenong Rd Windsor VIC 3181 Australia Postal Address PO Box 1290 Hawksburn VIC 3142 Australia Office: + 61 3 9510 9797 Fax: +61 3 9510 9692 Web: www.navon.com.au 1800 462 866 (1800 4 NAVON) Scientifically Validated The MindFit™ program and the Ichilov Study Unequivocal proof that computer based cognitive training works The first double-blind clinical trial, conducted by an independent 3rd party (the Sourasky Medical Centre, Israel), to prove that computer based training improves the cognitive functions of the 50-plus crowd. Improvement in cognitive functioning is genuine The study proved that the improvements realised were not just a function of the users getting better at the respective games and exercises. The measurements of cognitive functioning of study participants was undertaken using a validated and independent 3rd party neurological assessment software – NexAde. MindFit™ keeps minds sharper than other computer games and software can The study incorporated a broad range of computer games, whilst all study participants benefited from the use of computer games, it showed that MindFit™ users experienced significantly greater improvement in the cognitive domains of spatial short term memory, visual-spatial learning, focused attention, and mental flexibility…the same cognitive domains that are central in most daily activities – including driving. Summary  Computer based cognitive training works.  The cognitive domains exercised apply to everyday life.  MindFit™ keeps minds sharper than other computer games and software. Navon Holdings Pty Ltd ATF Brain Gym Unit Trust ABN 61 882 304 960
  7. 7. Navon Holdings Pty Ltd Office Address Suite 7, 237 Dandenong Rd Windsor VIC 3181 Australia Postal Address PO Box 1290 Hawksburn VIC 3142 Australia Office: + 61 3 9510 9797 Fax: +61 3 9510 9692 Web: www.navon.com.au 1800 462 866 (1800 4 NAVON) MindFit™ award winning technology Consumer Health World Awards 2007 MindFit™ Corporate, 1st place for Best Wellness Initiative About the Consumer Health World Awards The Consumer Health World Awards recognize excellence and advancement in the health and wellness industries that are enhancing the consumers ability to better manage their healthcare expenditures and allowing the public to take control of their quality of life. Navon Holdings Pty Ltd ATF Brain Gym Unit Trust ABN 61 882 304 960
  8. 8. Navon Holdings Pty Ltd Office Address Suite 7, 237 Dandenong Rd Windsor VIC 3181 Australia Postal Address PO Box 1290 Hawksburn VIC 3142 Australia Office: + 61 3 9510 9797 Fax: +61 3 9510 9692 Web: www.navon.com.au 1800 462 866 (1800 4 NAVON) MindFit™ award winning technology American Society on Ageing Awards 2007 MindFit™, winner of the 2007 ASA Business and Ageing Award. About the ASA The American Society on Aging is an association of diverse individuals bound by a goal to support the commitment and enhance the knowledge and skills of those who seek to improve the quality of life of older adults and their families. Navon Holdings Pty Ltd ATF Brain Gym Unit Trust ABN 61 882 304 960
  9. 9. Navon Holdings Pty Ltd Office Address Suite 7, 237 Dandenong Rd Windsor VIC 3181 Australia Postal Address PO Box 1290 Hawksburn VIC 3142 Australia Office: + 61 3 9510 9797 Fax: +61 3 9510 9692 Web: www.navon.com.au 1800 462 866 (1800 4 NAVON) Road Safety Our road safety software programs, the DriveFit™ family of products, assess and train the cognitive functions associated with driving. DriveFit™ saves lives and saves money! The assessment and personalised training programs covers a wide range of cognitive abilities associated with driving, including:  Focused Attention  Reaction Time  Switching Attention  Speed Estimation  Visual Scanning  Obeying Traffic Laws  Short Term Memory  Speed of Perception  Time Estimation  Distance Estimation  Risk Taking  Concentration Navon Holdings Pty Ltd ATF Brain Gym Unit Trust ABN 61 882 304 960
  10. 10. Navon Holdings Pty Ltd Office Address Suite 7, 237 Dandenong Rd Windsor VIC 3181 Australia Postal Address PO Box 1290 Hawksburn VIC 3142 Australia Office: + 61 3 9510 9797 Fax: +61 3 9510 9692 Web: www.navon.com.au 1800 462 866 (1800 4 NAVON) DriveFit™ Accident Prediction Case Study Objective: To establish how accurate the DriveFit™ assessment program is as an indicator of involvement in an quot;at faultquot; traffic accident. Method: The largest driving school in Canada was selected for the study. 168 driving instructors agreed to participate. The DriveFit™ assessment program was used to gather data regarding their cognitive levels. The driver’s quot;at faultquot; accident data was given to the researchers. Results: 29 drivers had an quot;at faultquot; vehicle accident. Of these 89.7% were correctly identified by the DriveFit™ assessment program. 139 drivers were not involved in an quot;at faultquot; vehicle accident. Of these 87.8% were correctly identified by the DriveFit™ assessment program. Number of actual “at fault” Number of actual “at fault” accidents if accidents that occurred (29) the DriveFit™ assessment program had been used as a hiring screening tool (3) Navon Holdings Pty Ltd ATF Brain Gym Unit Trust ABN 61 882 304 960
  11. 11. Navon Holdings Pty Ltd Office Address Suite 7, 237 Dandenong Rd Windsor VIC 3181 Australia Postal Address PO Box 1290 Hawksburn VIC 3142 Australia Office: + 61 3 9510 9797 Fax: +61 3 9510 9692 Web: www.navon.com.au 1800 462 866 (1800 4 NAVON) DriveFit™ award winning technology Winner of the 2003 award for Road Safety (Driver Education) About the Prince Michael International Road Safety Awards The Prince Michael International Road Safety Awards recognize achievements and innovations which will improve road safety. Each year the most outstanding examples of international road safety initiatives are given public recognition through the scheme. Navon Holdings Pty Ltd ATF Brain Gym Unit Trust ABN 61 882 304 960
  12. 12. Navon Holdings Pty Ltd Office Address Suite 7, 237 Dandenong Rd Windsor VIC 3181 Australia Postal Address PO Box 1290 Hawksburn VIC 3142 Australia Office: + 61 3 9510 9797 Fax: +61 3 9510 9692 Web: www.navon.com.au 1800 462 866 (1800 4 NAVON) News In the news section of our website you will find press articles, press releases, video’s and podcasts about how the product range is rolling out across the world, e.g. • Why eminent individuals and organizations are endorsing the MindFit™ and DriveFit™ products • How MindFit™ is being implemented as an “anti-ageing” initiative into American retirement communities • How DriveFit™ is being used to help fleet operators lower their running costs • The roll-out of DriveFit™-L into Israeli High Schools to help with student driver education and safety. And much more. Navon Holdings Pty Ltd ATF Brain Gym Unit Trust ABN 61 882 304 960
  13. 13. Navon Holdings Pty Ltd Office Address Suite 7, 237 Dandenong Rd Windsor VIC 3181 Australia Postal Address PO Box 1290 Hawksburn VIC 3142 Australia Office: + 61 3 9510 9797 Fax: +61 3 9510 9692 Web: www.navon.com.au 1800 462 866 (1800 4 NAVON) Media Liaison We are now distributing the MindFit™ and DriveFit™ family of products into the Australasian market place. If you're interested in creating an article or a doing a story about these products, the people behind them, or the industry in general then please feel welcome to contact: Duncan Ferguson Office : + 61 3 9510 9797 Fax: + 61 3 9510 9692 Mobile: 0400 642 266 Email: duncan@navon.com.au Web: www.navon.com.au Navon Holdings Pty Ltd ATF Brain Gym Unit Trust ABN 61 882 304 960
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