Blogging best practices

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Blogging best practices

  1. 1. Blogging Best Practices Why a Blog?  You have PASSION for your work/product  You have INTERESTING CONTENT to share  You are open to FEEDBACK and CONVERSATION  You have BUSINESS GOALS a blog can achieve Make Search Engines Take You Seriously  Buy your domain for 2 years or more  Add Privacy Policy/Terms of Use  Research Target Keywords and include in title, URL, filenames, etc.  Pay attention to keywords density.  Update content regularly  Ensure pages load quickly Make Your Blog Count  Add Your Blog to Appropriate Search Engines  Consider Local Search Listings  Research Article Submission Sites  Link Building Campaigns Develop Timely and Effective Subject Matter  Plan Your Topics  Gather Information from Other Blogs  Think Like Your Customer!  Consistency, Frequency and Reach Secrets of Success (STRAIGHT) from Paul Gillin "Secrets of Social Media Marketing"  Succinct (500 words or less)  Transparent (Don't mislead people)  Responsive (Acknowledge and thank people who comment)  Accepting (constructive criticism)  Insightful  Genuine (be personal and human)  Humorous  Timely (topics should be current/relevant. Respond comments within 24hrs) Blog to Engage
  2. 2. When you write your post:  Think Like Your Customer!  Establish your credibility and reputation  Look impeccable & use color psychology to your advantage  Affiliate with the ‘movers and shakers’ in your industry  Extend the conversation  Consider Consistency, Frequency and Reach  Vary your content Prepare Blog Food for Search Engines  Permalinks  Tags  Categories  Meta Tags (Title, Description, Keywords)  Hyperlinking Beware of Spammers  Use Comment Forms  Moderate Your Comments Spread the Word Using Syndication Pluggins  Syndication Pluggins  Notes Section in Facebook  Create Contests to Encourage Virality! Expand Your Visibility  Establish Yourself as an Expert  Influence the Influencers  Comment on Other Blogs  Create back links from: User generated content sites  social networks  social bookmarking sites Monitor Traffic/Get Feedback  Listen  Use Analytics
  3. 3.  Ask Questions Monitor Your Brand’s Reputation Online  Listen! Listen! Listen!  What are they saying about me?  Answer! Answer! Answer!

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