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Using Ethnographic User Research to Drive Knowledge Management and Intranet Strategy

by on Dec 01, 2010

  • 4,529 views

Is your organization leveraging its intranet for the bottom line? ...

Is your organization leveraging its intranet for the bottom line?

Nearly 97% of all pharmacological research experiments fail to make it to human trials. If lessons learned from these failed experiments are not shared effectively, researchers continually recreate failed experiments resulting in great costs to organizations and their customers.

Topics covered:

* Types of user research
* Persona development
* Intranet adoption strategies
* Knowledge management strategies
* Best practices

Bruns and his team shadowed research scientists to learn how and why they shared - and didn't share - their knowledge with their peers. He will discuss findings of how researchers used (and did not use) their existing knowledge management systems, personas of the different types of pharmaceutical researchers (The Conductor, The Expert, The Advice Seeker, The Hermit, The Human Robot, and The Collaborator), strategies for enlisting the participation of the various personas within the organization, recommendations for how to create the next generation of the client's knowledge management intranet, lessons learned from this study, and best practices on conducting ethnographic user research to guide the success of your organization's intranet.

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Using Ethnographic User Research to Drive Knowledge Management and Intranet Strategy Using Ethnographic User Research to Drive Knowledge Management and Intranet Strategy Presentation Transcript