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Share Point, The Right CMS For Your Website?
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Share Point, The Right CMS For Your Website?

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Learn about how to evaluate content management systems (CMS) and select the right tool for your business. If you're considering either Microsoft SharePoint or Sitecore for your CMS, you'll want to see …

Learn about how to evaluate content management systems (CMS) and select the right tool for your business. If you're considering either Microsoft SharePoint or Sitecore for your CMS, you'll want to see how these tools stack up in the evaluation process.

Published in: Technology, News & Politics

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  • Honeslty, SharePoint just didn’t do it for me. With an expanding business, I have many needs/requirements of a CMS. Finally, I have found the perfect one. It’s by a company named Oxcyon. It goes way beyond any other program I have used. I think it is notorious for its module gallery. The module gallery is very easy to use, which increases my productivity. There’s Data Transfer, Crosswalks, Advertising, E-commerce and Business Intelligence, just to name a few. Centralpoint also provides Web Strategy and continually updates that strategy.
    There are also portals and microsites. What’s nice about Centralpoint is that it doesn’t charge license fees for new microsites or users. I think that gives it one up on the others in the market today.
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  • SiteCore vs SharePoint (or working together)
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  • 1. Architects of the User Experience SharePoint: The Right CMS for Your Website?
  • 2. What is Web Content Management? Managing the text, images, flash, PDFs, and other multimedia that makes up your website(s) NavigationArts, LLC 2
  • 3. What is a Web Content Management System? A software system that helps you manage the content that appears on your website(s)  Has a central repository for your website content  Publishes content to your website(s)  Allows companies to exert greater control over the branding and presentation of their web properties  Helps to establish a repeatable and tunable process for creating, testing, approving, and deploying content  Simplifies content re-use NavigationArts, LLC 3
  • 4. CMS Vendors There are literally hundreds of CMS vendors -- Today, the spotlight is on Sitecore and SharePoint NavigationArts, LLC 4
  • 5. Web CMS-enabled Companies the Most Successful Why CMS Selection is So Important  In a survey of 157 companies that were defined as “Best in Class” (20% ROI on marketing spend, 11% revenue growth in the past year):  77% of these companies had CMS that did not require intervention from the IT department for updating  70% said that the optimization and distribution of online content is a high priority for 2009. Source: 2009 Aberdeen Group Survey, “Maximize Business Results Online: How Web Content Management Technology is Transforming Digital Marketing” NavigationArts, LLC 5
  • 6. CMS Evaluation Primer How do you know which system to select for your website?  Desired Features and Functionality  Technical Platform  Budget  Ability to Deliver the Design  Staff Competencies / Usability for Content Authors  Established Vendor Using these dimensions, the full universe of CMS choices can be narrowed down Making a final decision often requires prioritization Working with a CMS selection partner who has experience developing in the tools is a big advantage – There are aspects of a system you don’t learn until you get under the hood NavigationArts, LLC 6
  • 7. CMS Evaluation Primer: Some Selection Factors  Reputable CMS Vendor  Highly Usable  Straightforward Development  Content re-use  Produces Standards-Compliant (X)HTML  Multi-lingual Capacity  Developer Community, Professional Services NavigationArts, LLC 7
  • 8. CMS Evaluation Primer: Commonly Requested CMS Features  Usability  Roles / Permissions  Custom workflows  Integration with Applications  Content re-use  Development Standards  PDF  RSS feeds  Mobile devices  XHTML  Multimedia  Multiple languages  Media Library  Manage website user accounts  HTML editor  Single Sign-On  Link Checking / Spell Checking  “Faceted Navigation”  Browser-based interface  Documentation NavigationArts, LLC 8
  • 9. SharePoint Evaluation Content NavigationArts, LLC 9
  • 10. SharePoint Intro NavigationArts, LLC 10
  • 11. SharePoint Intro Source: http://trainsignaltraining.com NavigationArts, LLC 11
  • 12. Example of a Public Site Built in SharePoint Source: http://www.kpmg.com/Global/Pages/default.aspx NavigationArts, LLC 12
  • 13. SharePoint – History This is the first version of SharePoint designed for Web Content Management Release History  SharePoint Portal Server 2001  Office SharePoint Portal Server 2003  Office SharePoint Server 2007  Breakthrough Release  The first version for Web Content Management Traditionally, an inside-the-firewall server -- Primarily intranet and collaboration tool NavigationArts, LLC 13
  • 14. SharePoint’s Strengths  Core Web Content Management functionality  Document management focused repository  Optimized for “classic” web publishing scenarios  Excels at assembling documents and collaborative content into pages for publishing and distribution  Extensible, skin-able interface Image Source: Sharepoint.net Magazine to support branding  Ideal scenarios include: Intranets, extranets, brochure- ware sites NavigationArts, LLC 14
  • 15. The MOSS Sweet Spot  Sites that can be supported by classic publishing approaches  Best Fits:  Intranets  Extranets  Brochureware sites of low/moderate visual complexity and low turnover Remember, MOSS is a platform… With enough time and money, anything can be accomplished NavigationArts, LLC 15
  • 16. SharePoint – Implementation Challenges Out of the Box:  /Pages/ urls. E.g. www.yoursite.com/Pages/home.aspx  Need to hide several items, need to disable some things  Customization difficult  Name.dll  No “taxonomy” metadata (3rd party solution(s) available)  Lots of pieces: Search, domain accounts, “Alternate Access Mappings”, “Shared Service Providers”  “Absurdly voluminous” amounts of Javascript and CSS code out of the box  Not trivial to deploy securely to the web NavigationArts, LLC 16
  • 17. Sitecore Evaluation Content NavigationArts, LLC 17
  • 18. MOSS and Sitecore – How do they compare? MOSS Sitecore SEO Tools WCM WCM Email Campaign tools Web Integrated Analytics Marketing Features Multisite Management Content Reuse and Content Reuse and sharing sharing In Context Editing In Context Editing Workflow Workflow Publishing Publishing Branding control and Branding control and Core WCM support support Features Security Security Multilanguage support Multilanguage support Multi-device support Multi-device support Accessibility checking Accessibility checking and compliance and compliance NavigationArts, LLC 18
  • 19. Sitecore Web Content Management A Marketing Oriented Approach  Designed for infinite page componentization  Master -> sublayout -> sublayout -> sublayout …  Web controls are dynamically loaded on the fly  Renders pages are clean, light and accessible  Optimized for search engine placement  Optimized for rapid and iterative site branding / evolution  Support for table-less (CSS driven) design  Support for rich content types and taxonomies through multilevel inheritance NavigationArts, LLC 19
  • 20. The Sitecore Sweet Spot is in Public Website Content Management Best Fits:  Public website content management  Integration with other systems  Multi-lingual, multi-device (e.g. Blackberry)  Organizations that demand a usable CMS NavigationArts, LLC 20
  • 21. Sitecore’s Content Architecture  Authors focus on content  Developers define appearance  Sitecore combines content with presentation when visitors request a page  Reuse of content  Specify once, display anywhere Why?  Reduced data entry for content authors  Consistency  Sitecore enforces formatting decisions made by designers NavigationArts, LLC 21
  • 22. Content and Templates NavigationArts, LLC 22
  • 23. Sitecore SharePoint Connector  Connect intranet content to your public website  Manage intranet, extranet documents in SharePoint  Publish to the web using Sitecore – via the SharePoint connector  Similarly could be used for other intranet items:  Calendar events  Announcements  Images  “List” data NavigationArts, LLC 23
  • 24. Sitecore SharePoint Connector Mapping Lists and Media NavigationArts, LLC 24
  • 25. Conclusion  Select the right Web CMS for your organization  Evaluate the relative strengths and weaknesses of SharePoint vs other .NET-based solutions  SharePoint is excellent for the intranet and extranet  SharePoint has some challenges for Web Content Management  There are Best of Breed tools available like Sitecore  Consider a SharePoint-Sitecore combo NavigationArts, LLC 25
  • 26. See also:  Top 10 Mistakes when selecting a CMS  http://www.steptwo.com.au/papers/kmc_selectionmistakes  CMS Watch:  The SharePoint Report (proprietary)  Sitecore Webinar “Is SharePoint the right tool for your organization?”  CMS Wire:  http://www.cmswire.com/cms/cms-reviews/sharepoint-2007- review-six-pillars-of-moss-000922.php  Sitecore SharePoint connector  http://www.sitecore.net/Product/Features/Architecture/~/media/ Products/Fact%20Sheets/Sharepoint%20pdf.ashx NavigationArts, LLC 26
  • 27. Questions Please type your questions using the control panel on your screen Kristin Hodgson Bill Sapp NavigationArts Sitecore 703-584-8920 415-380-0600 NavigationArts, LLC 27