If your organization has audiences or objectives that extend beyond U.S. borders, have you created a Web strategy that supports them? Have you considered users’ needs and expectations through different cultural lenses? Does your site have the content, functionality, and visual cues that will drive success in international markets? Join NavigationArts and the Society for Human Resource Management (SHRM) for answers to these questions and more – as these experts discuss the strategy, design, and development behind SHRM’s global expansion online.
To accomplish their objective of becoming the leading HR member association in India, SHRM realized that the most powerful platform they could leverage was the Web. While their existing Web site was optimized for their core membership base in the United States, they realized they needed to tailor the Web site so that the content and design would be engaging for an Indian audience. Learn how NavigationArts designed and developed an India-focused extension of their global Web presence, and the user research that supported their effort.
This presentation will supply key insights on how to create a user-centric Web site for international audiences – how to align with cultural expectations and present an experience that an international community can identify as theirs.