Are you putting your analytics to work with your data management system? Collecting data is the easy part, but using it to create real value takes skills, planning, and the proper tools. Sitecore’s integrated analytics platform provides the tools, but what else do you need to reap the benefits?
This webinar is presented by Sitecore and Navigationarts. We highlight what you need to get started and what you need to get the most out of DMS. Case study examples ranging from B to B, B to C, and somewhere in between highlight best practices in custom reporting, audience segmentation, real time personalization, and more.
The webinar covers:
How to plan for DMS including audience analysis and content tagging strategies
The ideal project approach
Best practices in B to B and B to C marketing tactics
Using real time personalization
Understanding engagement tiers; out-of-the-box vs customized
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