Navig8 Corporate Identity

A corporate identity
Your materials, from stationery, internal communications, website interface and campaigns should reflect your brand’s identity. Engaging local groups, staff, stakeholders and third parties are all part of the process that Navig8 manages and implements behalf of our clients. There are certain procedures to help educate and encourage staff, funders and trustees to buy into the new identity. These include focus groups, feedback forms, telephone marketing consultations.
We always design a distinctive mark that communicate the message of our clients to their markets.
Logos we design will be flexible, translate to all mediums, from the humble photocopier to new media. The identities we design will have longevity, personality and integrity.

Elements to consider
Paper
The weight, colour and finish of a paper can enhance a feel or message. When we look at the paper issue, whether it’s coated or uncoated we can make a recommendation to help enhance your message whilst potentially lowering the print and production costs.
Fonts
Aside from the style of lettering that makes up your name, we would like to suggest associated fonts to use with materials. Firstly, we would select a font that complements the new mark. Secondly, we would suggest any further fonts needed, for instance: a generic ‘letter writing’ font and a website font.
Colour
During the review we will look at various different colour ways. Research into ‘tints’, overprinting techniques and potentially implementing a ‘palette’. Although the palette wouldn’t have hard and fast rules, it would go some way to keeping publicity materials ‘in line’ with each other as well as helping third party design material to keep in style.
Images
As apart of the ‘extended’ styleguide we would include some general comments and suggestions as to the use of imagery.

Areas to be addressed
Research current identity values
Market forces and opinions
Research portrayal of current name
Avenues of approach, conceptualise
Logo concepts and design
Feedback and market test
Complementary typefaces
Paper specification
Colour issues
Flexibility of application of the new logo
Producing an identity that can develop and grow
Application to printed materials
Production issues, costs, timescales etc
Identity guidelines Application to new media and digital formats
In-house templates and forms
Press and PR campaign
Launch of the new identity
Event and press and media campaign
Ongoing support
Future activities, e.g. issue based campaign or a launch item to send out to members.

Process
The process we undertake tends to go like this:
Research and opinion forming, this is our learning curve
Define the brief based on gathered knowledge and aims
Present concepts
Consider feedback
Develop avenue of approach and test (internally) it’s usability and value
Feedback and market test
Agree concept and test it’s ability to withstand ‘bylines’ and regional/national versions and potential strap lines if necessary
Apply to stationery and internal communications
Templates and style guides
Redesign of current materials
Discuss and co-ordinate PR and press campaign and membership communications
Launch new identity

Our services
Corporate Identity
Creating a brand/ identity from conception to completion, application to new and traditional media with an excellent understanding of cost implications.
Graphic Design
Creative concepts which are coherent and practical. Production of printed matter such as: brochures, annual reports, newsletters and leaflets.
Marketing
Innovative solutions that get your message across to your target audiences, by combining and mobilising all of our communications services.
Direct Mail
Conceptual campaigns and powerful copy. Direct Mail fulfilment, mailing lists, mail sort, print and production.
Print and Production Management
Because we understand the process, have an excellent relationship with suppliers and have considerable purchase power, we simply save money and hassle.
Public Relations
We tackle long or short term projects with the commitment and contacts to get people talking about you across all sectors, locally and nationally.

Website design and management
Design, build and implementation of an online strategy, either internet or intranet based. Viral email campaigns, online community development, eCRM, database driven sites, Flash animations, hosting, updates and management. We will design and build you a web presence with purpose: interactive, fast and effective.
Web development
Making websites work is a world to itself. We provide programming services in HTML, XHTML, XML, XSL, CSS, ASP (Active Server Pages) ASP.NET (and other Microsoft .Net technology), JavaScript, Oracle, VB and PHP.
Copywriting
We can offer fast, accurate proof-reading, meticulous copy preparation, writing and rewriting to the highest standard. Copywriting for press releases, marketing material and advertising.
Exhibition design
Design, build and supply of display systems. Pop-ups, Quick Screens / Penguins, through to custom build and installation. We design exhibitions utilising space and light to create a presence that communicates your message in the most powerful way.
Our services

Testimonials
“ We were really impressed with the way Navig8 handled this complex challenge. They quickly gained a good understanding of what we do and what we needed and they responded fast, professionally and imaginatively. Every call from us was answered immediately and every deadline met, no matter what we threw at them. Drews great sense of humour made all the difference too. The image they have created for us is dynamic, modern and exciting. We are genuinely indebted.”
Ginny Harris, Executive Director, ContinYou
“ I would strongly recommend Navig8 to anyone looking for creative services and products to have real impact on their charity or company's performance.”
Jeremy Smith, Head of fundraising
Amnesty International

Testimonials
“ We have always been impressed with the professionalism, speed and quality of the work provided and unusually in their profession, meeting tight deadlines. We have no hesitation in recommending Navig8, you will not be disappointed.”
Colin Stone, Senior Partner
Taylor Willcocks Solicitors
“ Navig8 were amazing. We went in to see them with literally just the machine and the remit that we wanted to get as much out of this event as possible and they had just a week to do it and not a great deal of money to spend. The ideas they came up with were incredible. Especially given the fact that they had no background in the area of Tissue Engineering. They understood the concept of what we were trying to do and why. The resulting brand identity that they came up with was fantastic.”
Louise Sarup
UCL Ventures

Navig8 Corporate Identity

by Drew de Soto

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