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YouTube for Oncologists
YouTube for Oncologists
YouTube for Oncologists
YouTube for Oncologists
YouTube for Oncologists
YouTube for Oncologists
YouTube for Oncologists
YouTube for Oncologists
YouTube for Oncologists
YouTube for Oncologists
YouTube for Oncologists
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YouTube for Oncologists

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  • 1. YouTube for Oncologists February 2013This information is confidential and was prepared by The Navicor Group solely for the use of our client.
  • 2. Why YouTube?
  • 3. YouTube Usage: Oncology More than 60% of oncologists watch professional videos online. All Physicians Oncologists 0% 20% 40% 60% 80% 100%Source: Manhattan Research. Taking the Pulse® U.S.; 2012. This information is confidential and was prepared by The Navicor Group solely for the use of our client.
  • 4. YouTube Usage: Oncology The ASH and ASCO YouTube channels have over 1 million views.This information is confidential and was prepared by The Navicor Group solely for the use of our client.
  • 5. What has pharma done to date on this channel?
  • 6. Pharma is engaging with YouTube Almost 100 pharma channels have been launched on YouTube, including the following companies: For a full list, click here: https://sites.google.com/site/hcytex/homeThis information is confidential and was prepared by The Navicor Group solely for the use of our client.
  • 7. Pharma is engaging with YouTube They are engaging at every level: • Corporate • http://www.youtube.com/novartis • http://www.youtube.com/SeeInsideMylan • Disease State Awareness • http://www.youtube.com/facesofmbc • http://www.youtube.com/RISEsupport • http://www.youtube.com/hpvstories • Branded Products • Therapy • http://www.youtube.com/CDUCStories • http://www.youtube.com/user/caystonvideos • Therapy with a blackbox warning • http://www.youtube.com/depressionaddon • Devices • http://www.youtube.com/NovoNordiskDevice For a full list, click here: https://sites.google.com/site/hcytex/homeThis information is confidential and was prepared by The Navicor Group solely for the use of our client.
  • 8. How is YouTubepartnering with pharma?
  • 9. YouTube understands the needs of pharma YouTube employs account reps who are assigned to pharma brands. These reps are very knowledgeable about our regulatory needs and are advocating internally with Google for YouTube to accommodate the challenges that we face in our industry. With 25% of YouTube’s traffic coming from mobile devices and another 25% coming from TVs, YouTube has decided to update the template used for their site. This update will allow greater visibility to our brand’s ISI and PI. To see the new template in action, click here: http://www.youtube.com/user/zeitgeistminds/ZeitgeistMindsThis information is confidential and was prepared by The Navicor Group solely for the use of our client.
  • 10. New templates—migration plan February 14, 2013 • Channel owners will see a notice to try a new channel design, when logged in • A guided help module will walk users through a checklist to optimize their channel in the new design Mid-April 2013 • Most channels will be forced to migrate Mid-June 2013 • Pharma channels that have been put on Google’s list will be given until June to migrate their channels If you have not yet made a plan for your channel’s migration, please contact Navicor for further guidance. Please note that this should be done ASAP in order to avoid having to migrate your channel in April.This information is confidential and was prepared by The Navicor Group solely for the use of our client.
  • 11. To find out more… For any questions or to launch your brand’s YouTube channel, please contact our digital strategist, Philip Storer, at 614-543-6347 or phil.storer@navicorgroup.com.

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