Social media for non profits


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How Social Media Engagement can help a Non Profit to create a engaging donors and help the cause using this powerful online tool to reach millions of supporters.
Technology is essential to effectively advancing and managing a nonprofit. Especially in tough economic times, thoughtful use of technology can be the most efficient way for a nonprofit to communicate more effectively, engage with donors, evaluate programs and schedule volunteers, or simply research and keep up-to-date on legal requirements and funding opportunities.

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Social media for non profits

  1. 1. Farra Trompeter@farra * farra@bigducknyc.comHow NGOs can use Social MediaUnited NationsDepartment of Social and External Affairs19 March
  2. 2. What issocial media?
  3. 3. It’s about reaching and connecting people
  4. 4. traditional media social mediaEncyclopediaBrittanicaWikipediaNew York Times TechCrunchPrint newsletter eNewsletter, Twitter,Facebook
  5. 5.
  6. 6. Why should myNGO care?
  7. 7. Maybe you shouldn’t…Social media is not…•  Free•  A silver bullet for fundraising•  An opportunity to control your message•  An opportunity to tell everyone what you think•  Inherently appealing and cool to millenials•  An alternative to clear messaging/mission
  8. 8. Social media is…•  Pretty low cost•  Growing by leaps and bounds•  An opportunity for conversation•  A great way to reach certain audiences•  A complement to the messages you’re sharingthrough other channelsThat said…
  9. 9.
  10. 10. social network user = 37Feb 2010
  11. 11.
  12. 12.
  13. 13.
  14. 14. Why do people participate?•  Keeping up with friendships•  Making new friends•  Succumbing to social pressure fromexisting friendships•  Paying it forward•  The altruistic impulse•  The prurient impulse•  The creative impulse•  The validation impulse•  The affinity impulseSource: Groundswell (book)
  15. 15. How do people participate?
  16. 16. How do people participate?
  17. 17. How do people participate?
  18. 18. Great!So now what do I do?
  19. 19. Start by listening© robertcarlsen
  20. 20. Listening OnlineSet up Google alerts, Technorati search, Twitter search, etc.• Your name and people connected to your organization• Your organization’s name• Program or event names• Peer/competitor names and program/event names• Your tagline or other key phrases• URL for any web properties (main website, blog)• Related issues/topics• Common misspellingsSource: Beth’s Blog, Beth Kanter
  21. 21. Select the tools based on goals + audience,and what you can manage.© BoomeraATV
  22. 22.
  23. 23. Social Media
  24. 24. Be nice, share, and say thank you.© OMP Production
  25. 25. should bemore conversation,less marketing
  26. 26. If you want people to care, make it aboutthem… not you!
  27. 27. Help the community connect.© parentprojectmd
  28. 28. Bring all your online communications together.©
  29. 29. Expand your definition of success•  Increased awareness of your cause•  Shift in your org’s reputation•  New and repeat program participants, activists, donors•  Increased requests for your programs•  Pageviews/clicks/comments/fans/etc.•  New email addresses/contact info•  Signatures/actions taken•  Dollars raised•  Mentions online
  30. 30. Example
  31. 31. Resources
  32. 32. Resources• NTEN: We Are Media• Social Technographics• Beth’s Blog: Social Media and NGO/CSR Workshop in India• Frog Loop: Build Your Own Listening Dashboard• Using Social Media To Meet Nonprofit Goals• Nonprofit Social Media Benchmark Study
  33. 33. Let’s stay in
  34. 34. Thanks!© Jeremy Crow