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The 'Always-On' World - ThinkShop - 2014

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The Impact of Search and Mobile in our Lives

The Impact of Search and Mobile in our Lives

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  • 1. The ‘Always On’ World The Impact of Search & Mobile in our Lives Naveen Bachwani November 2014
  • 2. All Rights Reserved, 2014 The Landscape
  • 3. Source: Internet Live Stats, June 2014 All Rights Reserved, 2014 3
  • 4. Source: Internet Live Stats, June 2014 All Rights Reserved, 2014 4
  • 5. Source: MakeUseOf.com All Rights Reserved, 2014 5
  • 6. All Rights Reserved, 2014 What Has Changed?
  • 7. All Rights Reserved, 2014 7
  • 8. All Rights Reserved, 2014 Remember, When? 8
  • 9. All Rights Reserved, 2014
  • 10. All Rights Reserved, 2014
  • 11. All Rights Reserved, 2014
  • 12. All Rights Reserved, 2014 The Age of Sharing NY Times: Psychology of Sharing, Jan 2014 12
  • 13. All Rights Reserved, 2014 13
  • 14. All Rights Reserved, 2014 Experts estimate that over 90% of world's data was generated over the last two years... Source: Mashable ScienceDaily May 2013
  • 15. All Rights Reserved, 2014 Cross-Screen, Cross-Format Google Insights: Redefining Integrated, Dec 2013 15
  • 16. All Rights Reserved, 2014 16
  • 17. All Rights Reserved, 2014 17
  • 18. All Rights Reserved, 2014 The Mobile (R)evolution
  • 19. All Rights Reserved, 2014 This Changed Everything…
  • 20. All Rights Reserved, 2014 We Now Have Choices! Source: Nokia
  • 21. All Rights Reserved, 2014 And We’re Choosing Smartphones Source: ReturnPath
  • 22. All Rights Reserved, 2014 2013: The Intersection Point Source: InboxMarketer
  • 23. All Rights Reserved, 2014 23
  • 24. All Rights Reserved, 2014 The ‘Future’ May Already Be Here!
  • 25. All Rights Reserved, 2014 The ‘Always-On’ World 1 Billion Mobile Subscribers added in the last 4 years 3.2 Billion people on Earth now connected! 7.5 Trillion SMS messages sent in 2012 Up from 2.8 Trillion in 2008 i.e. CAGR of 28% India ranks Top 10 on Twitter #2 on Facebook #2 on Linkedin Various, 2014 Source: AT Kearney, The Mobile Economy report 2013 Subscribers are growing 4 times faster than the global population! Indian smartphone users spend an average of 2.5 hours per day on their mobiles
  • 26. Is Mobile Impacting Commerce? Source: MarketingLand, 2014 All Rights Reserved, 2014 26
  • 27. Source: Google Insights, 2013 All Rights Reserved, 2014 27
  • 28. All Rights Reserved, 2014 We’ve Only Just Begun…
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  • 31. And Yet, Challenges Persist  Mobile Search conversions differ vs Desktop because…  Flash is not supported on a mobile device  Un-clickable popups stop a website from being used on a small screen  Tiny text links cannot be easily selected on a touch screen  Elements of a website sometimes overlap each other on a mobile device  Let’s not forget connection drops! All Rights Reserved, 2014 31
  • 32. What Lies Ahead… Radar Networks, 2008 All Rights Reserved, 2014 32
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  • 36. All Rights Reserved, 2014 36
  • 37. The Internet of Things All Rights Reserved, 2014 37
  • 38. Jobs in 2030? All Rights Reserved, 2014 38
  • 39.  In 1998, Google averaged < 10,000 searches per day  In 2013, Google averaged 5.9 Billion searches per day  Today, > 30 Trillion unique web addresses are indexed by Google  Every day, Google crawls > 20 Billion websites All Rights Reserved, 2014 How Is ‘Google’ Managing Change? Source: Business Insider, May 2014
  • 40. All Rights Reserved, 2014 And, yet… nearly 500 Million searches a day are for things Google has never heard of! Source: Business Insider, May 2014
  • 41. Is Google Planning To Enter Insurance? TechCrunch, 2014 All Rights Reserved, 2014 41
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  • 44. All Rights Reserved, 2014 naveen@thinkshop.in +91 99300 45999 @NaveenBachwani Naveen Bachwani Founder & CEO “ThinkShop” http://Naveen.Bachwani.com www.ThinkShop.in What is "ThinkShop"? "ThinkShop" combines Technology, Marketing and an understanding of Business objectives, to help organizations improve engagement with their customers. Consulting Services in the areas of User Experience Design, Communication Design and Digital Marketing Strategy 'Site Builder' – to help professionals and small businesses build an online presence ‘Think!Scale’ – an incubation program designed to help fledgling startups achieve Scale Training Solutions in Technology, Project Management & Business Skills