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The Future of Search in an Always-On World - ThinkShop - 2014
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The Future of Search in an Always-On World - ThinkShop - 2014

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How Desktop, Email and Mobile have evolved, and what it means for the Future of Search...

How Desktop, Email and Mobile have evolved, and what it means for the Future of Search...

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  • 1. June 2014 Naveen Bachwani The Future of “Search” In An ‘Always On’ World
  • 2. All Rights Reserved, 2014 The Context
  • 3. All Rights Reserved, 2014 Remember, When? 3
  • 4. All Rights Reserved, 2014
  • 5. All Rights Reserved, 2014
  • 6. All Rights Reserved, 2014
  • 7. All Rights Reserved, 2014 The Age of Sharing NY Times: Psychology of Sharing, Jan 2014 7
  • 8. All Rights Reserved, 2014 Source: The Big Picture
  • 9. All Rights Reserved, 2014 Social Media Is Not Just “FB” SmartInsights.com, US data, Dec 2013 9
  • 10. All Rights Reserved, 2014 Cross-Screen, Cross-Format Google Insights: Redefining Integrated, Dec 2013 10
  • 11. All Rights Reserved, 2014 The Mobile (R)evolution
  • 12. All Rights Reserved, 2014 This Changed Everything…
  • 13. All Rights Reserved, 2014 We Now Have Choices! Source: Nokia
  • 14. All Rights Reserved, 2014 And We’re Choosing Smartphones Source: ReturnPath
  • 15. All Rights Reserved, 2014 2013: The Intersection Point Source: InboxMarketer
  • 16. All Rights Reserved, 2014 16
  • 17. All Rights Reserved, 2014 The ‘Future’ Is Already Here!
  • 18. All Rights Reserved, 2014 The ‘Always-On’ Economy 1 Billion Mobile Subscribers added in the last 4 years 3.2 Billion people on Earth now connected! 7.5 Trillion SMS messages sent in 2012 Up from 2.8 Trillion in 2008 i.e. CAGR of 28% Source: AT Kearney, The Mobile Economy report 2013 Subscribers are growing 4 times faster than the global population! Indian smartphone users spend an average of 2.5 hours per day on their mobiles India ranks #6 on Twitter, #3 on Facebook and #2 on Linkedin NextBigWhat, Jan ’13
  • 19. All Rights Reserved, 2014 19
  • 20. All Rights Reserved, 2014 20 Is Mobile Impacting Commerce?
  • 21. All Rights Reserved, 2014 21
  • 22. All Rights Reserved, 2014 22  Mobile Search Conversions will differ vs Desktop because…  Flash is not supported on a mobile device  Un-clickable popups stop a website from being used on a small screen  Tiny text links cannot be easily selected on a touch screen  Elements of a website sometimes overlap each other on a mobile device  Let’s not forget connection drops! And Yet, Challenges Persist
  • 23. All Rights Reserved, 2014 23 Source: Google Insights, 2013
  • 24. All Rights Reserved, 2014 Thinking ‘Beyond The Checkout Cart’ MarketingLand: Brands Need To Be Omni-Channel in 2014
  • 25. All Rights Reserved, 2014 25 What Lies Ahead… Radar Networks, 2008
  • 26. All Rights Reserved, 2014 26
  • 27. All Rights Reserved, 2014 27
  • 28. All Rights Reserved, 2014 28
  • 29. All Rights Reserved, 2014 What Can You Do?
  • 30. All Rights Reserved, 2014  A good Search strategy is the key  Don’t assume that your customers only visit real stores  Having a desktop-friendly Website is just not good enough  Use Re-Targeting to target existing customers… and new ones!  Use Mobile to close the gap and improve engagement ‘Omni-Channel’ Marketing
  • 31. All Rights Reserved, 2014  Your homepage is not everything Only a third of readers visit the NYT homepage  You have to find your audience; You don’t just get one! Even NYT writers need to promote their stories, share, engage…  Use a ‘best practices’ checklist before posting Adopt an integrated approach to engage readers and aid discovery  Don’t run your mobile experience on auto-pilot ‘Mobile’ demands its own controls and creativity NY Times Innovation Report Some Lessons Learned NY Times Innovation Report, Mar 2014
  • 32. All Rights Reserved, 2014  In 1998, Google averaged < 10,000 searches per day  In 2013, Google averaged 5.9 Billion searches per day  Today, > 30 Trillion unique web addresses are indexed by Google  Every day, Google crawls > 20 Billion websites Google: At A Glance Source: Business Insider, May 2014
  • 33. All Rights Reserved, 2014 And, yet… nearly 500 Million searches a day are for things Google has never heard of! Make sure your content is not on that list. Source: Business Insider, May 2014
  • 34. All Rights Reserved, 2014 naveen@thinkshop.in +91 99300 45999 @NaveenBachwani Naveen Bachwani Founder & CEO “ThinkShop” http://Naveen.Bachwani.com www.ThinkShop.in What is "ThinkShop"? "ThinkShop" is a Mumbai-based consulting firm working at the intersection of Technology & Business "ThinkShop" often acts as a bridge between Business/Product teams and IT, to help them :  Articulate the Business Requirement  Develop a strategic roadmap for Digital Marketing  Re-design the User Experience of an existing system We also help start-ups and SMEs with Business Strategy inputs, and conduct Technology Boot camps for Senior Executives