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The ‘Always On’ World 
The Impact of Search & Mobile in our Lives 
Naveen Bachwani 
November 2014
All Rights Reserved, 2014 
The Landscape
Source: Internet Live Stats, June 2014 
All Rights Reserved, 2014 3
Source: Internet Live Stats, June 2014 
All Rights Reserved, 2014 4
Source: 
MakeUseOf.com 
All Rights Reserved, 2014 5
All Rights Reserved, 2014 
What Has Changed?
All Rights Reserved, 2014 7
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Remember, When? 
8
All Rights Reserved, 2014
All Rights Reserved, 2014
All Rights Reserved, 2014
All Rights Reserved, 2014 
The Age of Sharing 
NY Times: Psychology of Sharing, Jan 2014 
12
All Rights Reserved, 2014 13
All Rights Reserved, 2014 
Experts estimate 
that over 90% of 
world's data was 
generated over the 
last two years... 
So...
All Rights Reserved, 2014 
Cross-Screen, Cross-Format 
Google Insights: Redefining Integrated, Dec 2013 
15
All Rights Reserved, 2014 16
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The Mobile (R)evolution
All Rights Reserved, 2014 
This Changed Everything…
All Rights Reserved, 2014 
We Now Have Choices! 
Source: Nokia
All Rights Reserved, 2014 
And We’re Choosing Smartphones 
Source: ReturnPath
All Rights Reserved, 2014 
2013: The Intersection Point 
Source: InboxMarketer
All Rights Reserved, 2014 23
All Rights Reserved, 2014 
The ‘Future’ May Already Be Here!
All Rights Reserved, 2014 
The ‘Always-On’ World 
1 Billion Mobile Subscribers 
added in the last 4 years 
3.2 Billion peo...
Is Mobile Impacting Commerce? 
Source: MarketingLand, 2014 
All Rights Reserved, 2014 26
Source: Google Insights, 2013 
All Rights Reserved, 2014 27
All Rights Reserved, 2014 
We’ve Only Just Begun…
All Rights Reserved, 2014 29
All Rights Reserved, 2014 30
And Yet, Challenges Persist 
 Mobile Search conversions differ vs Desktop because… 
 Flash is not supported on a mobile ...
What Lies Ahead… 
Radar Networks, 2008 
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All Rights Reserved, 2014 33
All Rights Reserved, 2014 34
All Rights Reserved, 2014 35
All Rights Reserved, 2014 36
The Internet of Things 
All Rights Reserved, 2014 37
Jobs in 2030? 
All Rights Reserved, 2014 38
 In 1998, Google averaged < 10,000 searches per day 
 In 2013, Google averaged 5.9 Billion searches per day 
 Today, > ...
All Rights Reserved, 2014 
And, yet… nearly 500 Million searches a day 
are for things Google has never heard of! 
Source:...
Is Google 
Planning 
To Enter 
Insurance? 
TechCrunch, 2014 
All Rights Reserved, 2014 41
All Rights Reserved, 2014 42
All Rights Reserved, 2014 43
All Rights Reserved, 2014 
naveen@thinkshop.in 
+91 99300 45999 
@NaveenBachwani 
Naveen Bachwani 
Founder & CEO 
“ThinkSh...
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The 'Always-On' World - ThinkShop - 2014

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The Impact of Search and Mobile in our Lives

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Transcript of "The 'Always-On' World - ThinkShop - 2014"

  1. 1. The ‘Always On’ World The Impact of Search & Mobile in our Lives Naveen Bachwani November 2014
  2. 2. All Rights Reserved, 2014 The Landscape
  3. 3. Source: Internet Live Stats, June 2014 All Rights Reserved, 2014 3
  4. 4. Source: Internet Live Stats, June 2014 All Rights Reserved, 2014 4
  5. 5. Source: MakeUseOf.com All Rights Reserved, 2014 5
  6. 6. All Rights Reserved, 2014 What Has Changed?
  7. 7. All Rights Reserved, 2014 7
  8. 8. All Rights Reserved, 2014 Remember, When? 8
  9. 9. All Rights Reserved, 2014
  10. 10. All Rights Reserved, 2014
  11. 11. All Rights Reserved, 2014
  12. 12. All Rights Reserved, 2014 The Age of Sharing NY Times: Psychology of Sharing, Jan 2014 12
  13. 13. All Rights Reserved, 2014 13
  14. 14. All Rights Reserved, 2014 Experts estimate that over 90% of world's data was generated over the last two years... Source: Mashable ScienceDaily May 2013
  15. 15. All Rights Reserved, 2014 Cross-Screen, Cross-Format Google Insights: Redefining Integrated, Dec 2013 15
  16. 16. All Rights Reserved, 2014 16
  17. 17. All Rights Reserved, 2014 17
  18. 18. All Rights Reserved, 2014 The Mobile (R)evolution
  19. 19. All Rights Reserved, 2014 This Changed Everything…
  20. 20. All Rights Reserved, 2014 We Now Have Choices! Source: Nokia
  21. 21. All Rights Reserved, 2014 And We’re Choosing Smartphones Source: ReturnPath
  22. 22. All Rights Reserved, 2014 2013: The Intersection Point Source: InboxMarketer
  23. 23. All Rights Reserved, 2014 23
  24. 24. All Rights Reserved, 2014 The ‘Future’ May Already Be Here!
  25. 25. All Rights Reserved, 2014 The ‘Always-On’ World 1 Billion Mobile Subscribers added in the last 4 years 3.2 Billion people on Earth now connected! 7.5 Trillion SMS messages sent in 2012 Up from 2.8 Trillion in 2008 i.e. CAGR of 28% India ranks Top 10 on Twitter #2 on Facebook #2 on Linkedin Various, 2014 Source: AT Kearney, The Mobile Economy report 2013 Subscribers are growing 4 times faster than the global population! Indian smartphone users spend an average of 2.5 hours per day on their mobiles
  26. 26. Is Mobile Impacting Commerce? Source: MarketingLand, 2014 All Rights Reserved, 2014 26
  27. 27. Source: Google Insights, 2013 All Rights Reserved, 2014 27
  28. 28. All Rights Reserved, 2014 We’ve Only Just Begun…
  29. 29. All Rights Reserved, 2014 29
  30. 30. All Rights Reserved, 2014 30
  31. 31. And Yet, Challenges Persist  Mobile Search conversions differ vs Desktop because…  Flash is not supported on a mobile device  Un-clickable popups stop a website from being used on a small screen  Tiny text links cannot be easily selected on a touch screen  Elements of a website sometimes overlap each other on a mobile device  Let’s not forget connection drops! All Rights Reserved, 2014 31
  32. 32. What Lies Ahead… Radar Networks, 2008 All Rights Reserved, 2014 32
  33. 33. All Rights Reserved, 2014 33
  34. 34. All Rights Reserved, 2014 34
  35. 35. All Rights Reserved, 2014 35
  36. 36. All Rights Reserved, 2014 36
  37. 37. The Internet of Things All Rights Reserved, 2014 37
  38. 38. Jobs in 2030? All Rights Reserved, 2014 38
  39. 39.  In 1998, Google averaged < 10,000 searches per day  In 2013, Google averaged 5.9 Billion searches per day  Today, > 30 Trillion unique web addresses are indexed by Google  Every day, Google crawls > 20 Billion websites All Rights Reserved, 2014 How Is ‘Google’ Managing Change? Source: Business Insider, May 2014
  40. 40. All Rights Reserved, 2014 And, yet… nearly 500 Million searches a day are for things Google has never heard of! Source: Business Insider, May 2014
  41. 41. Is Google Planning To Enter Insurance? TechCrunch, 2014 All Rights Reserved, 2014 41
  42. 42. All Rights Reserved, 2014 42
  43. 43. All Rights Reserved, 2014 43
  44. 44. All Rights Reserved, 2014 naveen@thinkshop.in +91 99300 45999 @NaveenBachwani Naveen Bachwani Founder & CEO “ThinkShop” http://Naveen.Bachwani.com www.ThinkShop.in What is "ThinkShop"? "ThinkShop" combines Technology, Marketing and an understanding of Business objectives, to help organizations improve engagement with their customers. Consulting Services in the areas of User Experience Design, Communication Design and Digital Marketing Strategy 'Site Builder' – to help professionals and small businesses build an online presence ‘Think!Scale’ – an incubation program designed to help fledgling startups achieve Scale Training Solutions in Technology, Project Management & Business Skills
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