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The role of media in public health promotion
The role of media in public health promotion
The role of media in public health promotion
The role of media in public health promotion
The role of media in public health promotion
The role of media in public health promotion
The role of media in public health promotion
The role of media in public health promotion
The role of media in public health promotion
The role of media in public health promotion
The role of media in public health promotion
The role of media in public health promotion
The role of media in public health promotion
The role of media in public health promotion
The role of media in public health promotion
The role of media in public health promotion
The role of media in public health promotion
The role of media in public health promotion
The role of media in public health promotion
The role of media in public health promotion
The role of media in public health promotion
The role of media in public health promotion
The role of media in public health promotion
The role of media in public health promotion
The role of media in public health promotion
The role of media in public health promotion
The role of media in public health promotion
The role of media in public health promotion
The role of media in public health promotion
The role of media in public health promotion
The role of media in public health promotion
The role of media in public health promotion
The role of media in public health promotion
The role of media in public health promotion
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The role of media in public health promotion

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  • 1. Start with the name of ALLAH the most merciful and mighty
  • 2. NAVEED SHEHZAD • ID NUMBER…………… • 1ST MPH • SARHAD UNIVERSITY OF SCIENCE& IT,PESHAWAR. • NWFP. • TOPIC;ROLE OF MEDIA IN PUBLIC HEALTH PROMOTION. 01/24/14 2
  • 3. WHAT IS MEDIA? Media refers to members of both the print (newspapers and magazines) and the electronic (radio,television & internet etc,) media. IN GENERAL. Media refers to varius means & sources of communication. 01/24/14 3
  • 4. TYPES OF MEDIA? FIVE TYPES. 1.NEWS PAPERS. DAILY. WEEKLY. 2.WIRE SERVICES. ASSOCIATED PRESS(AP) 01/24/14 4
  • 5. • • • • • • • TYPES CONTD…. 3.MAGAZINES. IN DEPTH COVERAGE. 4.TELEVISION. PICTURES. 5.RADIO. CAPTIVE ELECTRONIC MEDIUM. COVERS A WIDE RANGE OF POUPLATION. 01/24/14 5
  • 6. HISTORY OF MEDIA. • HISTORY OF PRINT IS ALSO THE HISTORY OF MEDIA.STARDED FROM GERMANY IN 1450S. • ALREADY IN THE 18TH CENTURY PEOPLE HAD THE IDEA THAT MEDIA OR PRESS SHOULD BE FREE FROM GOVT CONTROL. 01/24/14 6
  • 7. HISTORY CONTD… • NEWS & TELEGRAPH. • MORSE INTRODUCES TELEGRAPH IN 1844. • ASSOCIATED PRESS FORMED IN 1849. • THUS ONE CAN NOW JUDGE THE ADVANCES FOR MEDIA IN TODAY`S LIFE. 01/24/14 7
  • 8. HEALTH EDUCATION & PROMOTION? • The discipline of Health Promotion and Education,aspires to educate communities in the skills needed to maintain personal health. • Personal health of individuals with in a society makes for a healthy society. 01/24/14 8
  • 9. MOTIVATION BEHIND THE PROFESSIONAL HEALTH EDUCATOR. • Health promotion professionals emphasize improvements in: • Diet. • Exercise. • Vitamins. • Positive attitudes & behaviours. 01/24/14 9
  • 10. What does a Health Promoter and Educator do? • Professionals in the Health Promotion and Education field create many health education programs. • Such programs educate the public on health issues as diverse as: 01/24/14 10
  • 11. CONTD….. • • • • • • Obstetrics. Tobacco prevention. HIV/AIDS awareness & prevention. Dental disease prevention. Bone disease prevention. Heart disease prevention. 01/24/14 11
  • 12. CONTD… • • • • • • Teenage pregnancy prevention. Maternal & child health. Emergency medical practices. Immunizations. Neonatal & infants health. Alcohol use, etc. 01/24/14 12
  • 13. CONTD… • Health promoters and educators apply their knowledge and skill directly with the community. • In most cases, they work directly with people. • Health Education and Promotion programs focus on the health and well being of people in society, as opposed to academic institutes concerned with research and theory. 01/24/14 13
  • 14. Inspiring Healthy Decisions • Motivating a society to actively encourage good health is no small task. • It takes legions of professional health educators working in every possible venue from schools to mass media. • This career path includes such responsibilities as: 01/24/14 14
  • 15. Inspiring Healthy Decisions Contd… • Organizing and motivating the community to work toward the common goal of overcoming health issues. • Utilizing modern technology and up-todate information to help entire communities promote the health of each individual. 01/24/14 15
  • 16. Inspiring Healthy Decisions Contd… • Organizing and implementing programs that promote healthy living. • Studying, maintaining and evaluating public programs that promote healthy living. • Organizing groups and coalitions that advocate health awareness in government and enact or change policies to this end. 01/24/14 16
  • 17. Advantages of mass media. • The ability to reach a large proportion of the population. • Although it is important to bear in mind that a health promotion "exhibition" will probably only draw in people who are interested. • The people who are motivated, and most probably not the people who are not aware of any need for health promotion. 01/24/14 17
  • 18. Advantages of mass media Contd… • Perhaps more to the point, mass media interventions are a relatively inexpensive method of exposing the population to health information. • The mass media can make use of ‘visually potent images' to invent a hard-hitting and powerful message which is more often than not available to other avenues. 01/24/14 18
  • 19. Advantages of mass media Contd… • However, the role of the media in initiating widespread and long-lasting behaviour change may be overrated. • Some communications experts have concluded that • Mass media may increase knowledge, they are ineffective in changing attitudes and behaviour. (MacDonald 1998.) 01/24/14 19
  • 20. Advantages of mass media Contd… • Media campaigns shows that increase human capital, not promote collective action. • These types campaigns provide individuals with • knowledge about risks such as alcohol, tobacco, drugs, diet, unsafe sex, and then hope • That individuals will change the way they act. 01/24/14 20
  • 21. Advantages of mass media Contd… • These campaigns are governed by the idea that people need more and better personal information • To navigate a hazardous health environment rather than that people need skills to better participate in the public policy process to make the environment less hazardous. 01/24/14 21
  • 22. Advantages of mass media Contd… • In the future health promotion media campaigns should seek • To give people a voice rather than leave them with a message. • It should point people to solutions that benefit the entire community, not just the individual. (Smedley 2000) 01/24/14 22
  • 23. Negative influences of mass media. • Proper nutrition is important for adolescents because of their body growth. • In addition, their early dietary decisions can have, • Lifelong health implications, e.g., obesity, poor nutrition, inadequate female reproductive development (Davies, 1993). 01/24/14 23
  • 24. Negative influences of mass media contd • Unfortunately, adolescents are susceptible to poor nutritional habits. • They often eat with peers, rather than family. Because they are growing physically they snack a lot, but the snacks are usually high in fat and calories. • Adolescents also are very busy, and they argue they do not have the time to eat properly (Davies, 1993). 01/24/14 24
  • 25. Negative influences of mass media contd • Mass media also provide formal and informal messages about sexuality. • The greatest concern about the sexual information disseminated by the mass media is that it is valueladen (Davies, 1993). 01/24/14 25
  • 26. Negative influences of mass media contd • Sex is often associated with alcohol in the media. Gorgeous, sexy female models are a constant in beer and wine advertisements that target males. • Television shows often portray alcohol as a means to sex. In addition, alcohol is associated with success, excitement, and good times 01/24/14 26
  • 27. Negative influences of mass media contd… • One of the most intensive areas of research has been violence in the media. • Although there was a battle for a number of years over whether or not televised violence leads to subsequent aggressive behaviors, • Most researchers contend there is a connection (Murray, Rubinstein) 01/24/14 27
  • 28. Negative influences of mass media contd… • Another area of concern is the amount of stress indirectly caused by the mass media (Davies, 1993). • Because early adolescence is a stressful period in life (Hamburg, 1974; Elkind, 1986) • Younger media consumers are more susceptible to additional stress created by the media 01/24/14 28
  • 29. RECOMMENDATIONS • Health education involves issues ranging from "self-image, diet, school violence, alcohol, and tobacco, [to] pregnancy, [and] sex" (Considine, 1994, p. 27). • All of these topics require an understanding of media messages by children as well as health educators (Considine, 1994) 01/24/14 29
  • 30. RECOMMENDATIONS Contd…. • Researchers argue that health educators should be able to do more than just identify media messages about health. Considine (1994) • Insisting that educators provide students with frameworks and strategies, • To help them understand how advertising and other media messages influence their health beliefs and behaviors. 01/24/14 30
  • 31. SUMMARY • In short,Media advocacy has been defined as the • Art and science of working with the news media to enhance the portrayal of health, • Thereby potentially changing public opinion and influencing social norms. 01/24/14 31
  • 32. SUMMARY Contd…. • The process by which topics can be featured in news and other media format. • Important components are, • Framing the health problems as • Social justice issues rather than individual tragedies, • As well as networking with news media writers to "pitch" stories and get issues of interest in the local press. 01/24/14 32
  • 33. MESSAGE FROM THE VP OF WORLD BANK • "Let’s just make sure that social change and transformation are going in the right direction…. The media must act as part of the education process that counters individualism.” • Dr. Ismail Serageldin. 01/24/14 33
  • 34. SHUKRIA! 01/24/14 34

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