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HOW TO CREATE A SUCCESSFULCONTEST IN SM
TIP # 1: DEFINE YOUR GOALS
o   Awareness of product or    serviceo   Collect list of customers    interested in product    segmento   Social networki...
TIP # 2: CREATIVENESS
MICHELLE PHAN “ELECTRIC ZOO CONTEST” PARTICIPANTS              Maintaining Fan Base               Video Contest
American Eagle Outfitters   Photo Contest
TIP# 3: PROMOTE VIA SOCIAL CHANNELS
   Use links such as “share    this”, or “like this” via    Facebook and Twitter.   Contests should be social    by natu...
TIP# 4: CHOOSE THE RIGHT TITLE & PRIZE
   Catchy Titles will gain    more attention- keep    it short, ex. “Electrical    Zoo” contest by    Michelle Phan   So...
PRIZES Levi’s Brand Ambassador for 6 months                    2012 Mustang
TIP #5: FINISH THE CONTEST
   Don’t drag contest for    too long- successful    contests run about 4    weeks   Choose Winner-    Publicize their w...
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Tips on creating a successful contest in SM

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Transcript of "Tips on creating a successful contest in SM"

  1. 1. HOW TO CREATE A SUCCESSFULCONTEST IN SM
  2. 2. TIP # 1: DEFINE YOUR GOALS
  3. 3. o Awareness of product or serviceo Collect list of customers interested in product segmento Social networking channelso Maintain customer base
  4. 4. TIP # 2: CREATIVENESS
  5. 5. MICHELLE PHAN “ELECTRIC ZOO CONTEST” PARTICIPANTS Maintaining Fan Base Video Contest
  6. 6. American Eagle Outfitters Photo Contest
  7. 7. TIP# 3: PROMOTE VIA SOCIAL CHANNELS
  8. 8.  Use links such as “share this”, or “like this” via Facebook and Twitter. Contests should be social by nature Allow people to vote to choose winners (increases interactions amongst audience)
  9. 9. TIP# 4: CHOOSE THE RIGHT TITLE & PRIZE
  10. 10.  Catchy Titles will gain more attention- keep it short, ex. “Electrical Zoo” contest by Michelle Phan Sony “#CatchTheTablet” campaign contest (high engagement level)
  11. 11. PRIZES Levi’s Brand Ambassador for 6 months 2012 Mustang
  12. 12. TIP #5: FINISH THE CONTEST
  13. 13.  Don’t drag contest for too long- successful contests run about 4 weeks Choose Winner- Publicize their win Promote the winner via Facebook/Twitter etc.
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