Tips on creating a successful contest in SM

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  • 1. HOW TO CREATE A SUCCESSFULCONTEST IN SM
  • 2. TIP # 1: DEFINE YOUR GOALS
  • 3. o Awareness of product or serviceo Collect list of customers interested in product segmento Social networking channelso Maintain customer base
  • 4. TIP # 2: CREATIVENESS
  • 5. MICHELLE PHAN “ELECTRIC ZOO CONTEST” PARTICIPANTS Maintaining Fan Base Video Contest
  • 6. American Eagle Outfitters Photo Contest
  • 7. TIP# 3: PROMOTE VIA SOCIAL CHANNELS
  • 8.  Use links such as “share this”, or “like this” via Facebook and Twitter. Contests should be social by nature Allow people to vote to choose winners (increases interactions amongst audience)
  • 9. TIP# 4: CHOOSE THE RIGHT TITLE & PRIZE
  • 10.  Catchy Titles will gain more attention- keep it short, ex. “Electrical Zoo” contest by Michelle Phan Sony “#CatchTheTablet” campaign contest (high engagement level)
  • 11. PRIZES Levi’s Brand Ambassador for 6 months 2012 Mustang
  • 12. TIP #5: FINISH THE CONTEST
  • 13.  Don’t drag contest for too long- successful contests run about 4 weeks Choose Winner- Publicize their win Promote the winner via Facebook/Twitter etc.