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Lindt social selling
Lindt social selling
Lindt social selling
Lindt social selling
Lindt social selling
Lindt social selling
Lindt social selling
Lindt social selling
Lindt social selling
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Lindt social selling

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A slide presentation on Lind Social selling stratey. …

A slide presentation on Lind Social selling stratey.

- SMACAD - Social Media strategist - Spring 2012 class

Published in: Business, Technology
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Transcript

  • 1. Lindt USA study case - Social Media Selling-SMACAD Spring 2012 class By: Naully Nicolas and Maria Billow Bergendahl
  • 2. Social Strategy and its seven steps1) Identify influencers2) Make it personal3) Listen4) Lindt giveways & incentives5) Community Involvement6) Negotiation7) Closing
  • 3. 1. Identify influencerswho influences our clients the most (Klout)
  • 4. 2. Make it personal• Customers want to speak with a person, not a seller. ”The best sales people in the world never sold a thing”• Create a Personal Emotional Connection:• a personal, warm, and sincere relationship with the customers. Make the customer become part from the «Lindt» family.• Be transparent & honest
  • 5. 3. Listen• Interact with Influencers• - leave comments on influencers’ blogs.• - interact with influencer on Twitter.• Use tools as that can helps listen (Radian6, Engagor,…).• Read & interact on Industry blogs, such as groups on
  • 6. 4. Lindt giveways & incentives• Sponsoring of a fair or event in store• Reference selling with other pleased distributors• Customer entered to win a chocolate education or trip to ”choco-country”.• Customers can guest blog on Lindt group / community for distributor-only
  • 7. 5. Community Involvement• Use crowd sourcing : Submit, Discuss, vote on actual and/or new products (e.g MyLindtIdeas) for distributors only• Trade event reference • Entry tickets to Chocolate festivals
  • 8. 6. Negotiation• Not made in social media apart from online shopping where it can be made person to person online.
  • 9. 7. Closing• Not made in social media• Gratitude for the order in social media and also follow up.• Ask for feed-back in social media• Next order will get 5% off the list price

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