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WILL TECHNOLOGYSAVE US AND IF NOTWHAT ELSE CAN WE       DO?        Oksana Mont      Prof. in sustainable consumption and p...
Why technology is not sufficient?          • Factor level improvements                   – Production & product improvemen...
Housing – energy use            The International Institute for Industrial           Environmental Economics, Lund Univers...
Fuel efficiency of an average car alongside trends in private car ownership and GHG                 emissions        Avera...
Private car use in SwedenHolmberg et al 2012
Supersize Everything!7-Eleven soda                      Cruise lines• 1980: 32 ounces                  • 1985: 46,052 tons...
Pricing vs amount32 ounces        44 ounces      64 ounces388 calories     533 calories   776 calories$0.99            $1....
8
9
Efficiency is improving, but utility for                              consumers?                                          ...
... and use efficiency?• Average European  car is used for 29  min a day• In 12 years of car  life it is used in total  fo...
“Technological advancement         will not be enoughto achieve sustainable development,   changes will also be required  ...
Challenging traditional business modelsDemand side management          Car sharing schemesLeast-Cost Planning             ...
Enabling social innovation• Collaborative consumption  – Utilising the idling capacity of stuff  – Second-hand = vintage –...
15Rachel Botsman: The case for collaborative consumption
Understanding lifestyles       Bernd, Germany       55,1t              Kirsti, Finland                         38,7t      ...
Envisioning Sustainable Living 2050
Envisioning Sustainable Living 2050                8-10 ton lifestyle                       (total resource use)Food:     ...
Sustainable lifestyles should be happy!                               Index of Sustainable                             Eco...
Life satisfaction in Sweden 1999-2009                               Fairly satisfied decreased,                           ...
Practices, happiness and energy intensity   Energy intensity (J/h)   Activity                  Happiness                  ...
Principles for living sustainablySustainable lifestyle   Cooperating vs. Competing   Sharing vs. Hoarding   Using and Savi...
From mindless consumption to mindfulness“To be nobody but yourself in a world doing its best  to make you everybody else m...
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Oksana Mont - Will technology save us

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Hur gör vi då? - ekonomin, klimatet och framtiden är titeln på Naturskyddsföreningens stora årliga konferens den 23/11 2012. Den här presentationen var en del av en heldag med förhoppningen att komma ett steg närmare lösningen på frågan om hur vi tar oss ur både klimatkris och ekonomisk kris. Se livesändningen på http://naturskyddsforeningen.se/live

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  • Enough for what? What a functioning economic mechanism or for society where people are happy and healthy, leading meaningful lives and aspire for personal development, meaning and compassion?Challenging the way we see societyThe way we think about businesses and what they sellThe way we think of ourselves and our place in the worldWaking up is the first thing we should do
  • Travelling a lot, but leading sedentary lifestylesOur minds are filled with thoughts, frenetically moving around, and yet we have no time to think about things that matter, etc. what makes us happy and healthyOur virtual lives, filled with social media, advertisement and TV people, makes us feel surrounded by people, but more and more people feel lonely, live in single households and long for meaningful relationsWe are experts in how to grow and produce food and yet, much of our food makes us sick Many people long for deep and close relations, and yet our lifestyles are true representation of disconnectedness and meaningless and short connectionsWe are taught by health experts that the best way to personal well-being is to be in the now, and yet we are more and more living in tomorrow – in the expectation society
  • Transcript of "Oksana Mont - Will technology save us"

    1. 1. WILL TECHNOLOGYSAVE US AND IF NOTWHAT ELSE CAN WE DO? Oksana Mont Prof. in sustainable consumption and production IIIEE at Lund University
    2. 2. Why technology is not sufficient? • Factor level improvements – Production & product improvement • Outsourcing production => increasing impacts embedded in imported products • Improved per unit efficiency overcompensated by increasing consumption – CO2 emissions from consumption of imported products is ↑ – CO2 emissions from transport ↑ – Amount of chemicals ↑, especially through imported goods – Amount of waste is ↑ Sverige Electricity use in household in Europe Kilogram oil equivalent per householdKälla: Eurostat (internetkod: tsdpc310, lfst_hhnhtych)
    3. 3. Housing – energy use The International Institute for Industrial Environmental Economics, Lund University, 3 Oksana Mont
    4. 4. Fuel efficiency of an average car alongside trends in private car ownership and GHG emissions Average CO2 emissions from personal cars Gram CO2 per kilometre Source: Eurostat (internetkod: tsdtr450) CO2/km from new cars have been reducing mostly due to shifting from gasoline to diesel and more fuel efficient technology Source: EEA, 2012
    5. 5. Private car use in SwedenHolmberg et al 2012
    6. 6. Supersize Everything!7-Eleven soda Cruise lines• 1980: 32 ounces • 1985: 46,052 tons• 2000: 64 ounces • 2002: 88,500 tonsMcDonald’s French fries Refrigerators• 1980: 4 ounces • 1980: 19.6 inches• 2000: 7 ounces • 2002: 28.6 inchesSupermarkets NFL players: average• 1972: 24,038 square feet weight• 2000: 44,072 square feet • 1974: 255 pounds • 2000: 322 pounds 6 Wired, December 2002, 65
    7. 7. Pricing vs amount32 ounces 44 ounces 64 ounces388 calories 533 calories 776 calories$0.99 $1.09 $1.19
    8. 8. 8
    9. 9. 9
    10. 10. Efficiency is improving, but utility for consumers? Fuel energy 100% Bearings 6% Radiation 20% Exhaust 35% Rolling resistance 4.2% Air resistance 10.5% Movement 19% Cooling water 20% Accelerate and climb 4.3% Is that what I pay my money for??? Deadweight 17% Personal mobility - 2% 10Fussler (1996)
    11. 11. ... and use efficiency?• Average European car is used for 29 min a day• In 12 years of car life it is used in total for 3 month, after which it is discarded• Average speed of cars in centers of European cities is 17 km/hour => it is faster to take a bike
    12. 12. “Technological advancement will not be enoughto achieve sustainable development, changes will also be required to people’s lifestyles” Source: WBCSD 2008
    13. 13. Challenging traditional business modelsDemand side management Car sharing schemesLeast-Cost Planning DIY tools sharing systemsChemical Management Services Community-based washing centresIntegrated pest management Leasing and renting servicesCarpet leasing programmesDocument companies Sporting goodsFurniture services IT solutions: application serviceProfessional washing services providersServices of electronic goods Communication services 13
    14. 14. Enabling social innovation• Collaborative consumption – Utilising the idling capacity of stuff – Second-hand = vintage – reframe => normalise• Consumers as co-producers – Resilient communities – Tacking charge of our lives• Urban mining – Utilising wealth of societies Rachel Botsman: The case for collaborative consumption
    15. 15. 15Rachel Botsman: The case for collaborative consumption
    16. 16. Understanding lifestyles Bernd, Germany 55,1t Kirsti, Finland 38,7t Material Footprint 2011 Iria, Spain 24,8t Péter, Hungary 8,8t http://www.sustainable-lifestyles.eu/ 16
    17. 17. Envisioning Sustainable Living 2050
    18. 18. Envisioning Sustainable Living 2050 8-10 ton lifestyle (total resource use)Food: 500 kg/a mostly vegetarianHousing: 20 m2/person zero net energyEnergy: 1000 kWh via wind and solarHousehold goods: efficient, different and sufficientMobility & Tourism: 10 000 km/a no carHealth & well-being: improved health, well-being, happiness http://www.sustainable-lifestyles.eu/
    19. 19. Sustainable lifestyles should be happy! Index of Sustainable Economic Welfare (ISEW) and GDP in Sweden during 1950–1996. Source: (Jackson and Marks 1999b) and (Jackson and Stymne 1996) 19
    20. 20. Life satisfaction in Sweden 1999-2009 Fairly satisfied decreased, Very satisfied increased by 7%, while GDP increased By 24% from 1999 to 2009Holmberg et al 2012
    21. 21. Practices, happiness and energy intensity Energy intensity (J/h) Activity Happiness Sex 4,7 Socialising 4,0 Relaxing 3,9Very low (zero) Praying/meditating 3,8 Eating 3,8 Exercising 3,8 Watching TV 3,6 Shopping 3,2Use of appliances: Preparing food 3,2medium high Talking on phone 3,1 Taking care of children 3,0 Computer/internet 3,0 Housework 3,0 Working 2,7Commuting: high Commuting 2,6Holmberg et al 2012
    22. 22. Principles for living sustainablySustainable lifestyle Cooperating vs. Competing Sharing vs. Hoarding Using and Saving vs. Consuming Moving vs. sedentary but travel-based Reflective vs. chased stressed livesContext From expectation society to the “power of now” Happiness is in relating, not accumulating “Live simply that others may simply live”Goal Now high-consumption competitive living Need high-satisfaction cooperative living developed from Pat Murphy
    23. 23. From mindless consumption to mindfulness“To be nobody but yourself in a world doing its best to make you everybody else means to fight the hardest battle any human can ever fight and never stop fighting”. E.E. Cummings Living one’s passion is the ultimate experience of feeling alive and connected to the universe – when did you feel alive last time?
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