1. BUSINESS-TO-BUSINESS
CREDENTIALS
Overview of our team’s client experience
June 2012

2. WE BELIEVE…
1 Every business is now a media owner: the only decision you have to
make is how you use the channels available to build your business
2 Thought leadership is what differentiates: the people with
outstanding reputations are the ones who invest in and deliver original
insight to their markets
3 Great PR starts with great content: honing the opinions, ideas and
new thinking you can share through social media, blogs and traditional
media allows you to join conversations and influence the agenda
4 Great campaigns are build around great ideas: this is what gets your
ideas shared, talked about and valued by the people who matter to you

3. EXPERIENCE
1 Business-to-business specialists: we understand the challenges of
reputation and marketing to business decision makers
2 Audience insight: extensive campaigning targeting public and private
sectors and key buying groups from SMEs to corporates; finance to HR
3 Issues: Specialists in the management, business growth, people and
enterprise agenda in organisations of all sizes
4 Track record: Experience ranges from market newcomers to market
leaders in professional, business and financial services.

4. CAMPAIGNS TO TARGET BUSINESS LEADERS
Thought leadership campaign for
leading wealth management brand to
grow UK client base
Media relations campaign to
strengthen position in the SME market
of one of the UK’s leading brands
Thought leadership and media
relations campaign to build awareness
of services to owner managers for top
20 accountancy firm

5. EMPLOYMENT AND WORKPLACE CAMPAIGNS
National and professional media
relations campaign for leading HR
consultancy
Thought leadership and trade media
relations targeting HR and benefits
professionals
Building differentiation and awareness
for leading HR services provider
beyond traditional professional markets
through media relations

6. BROADER ISSUES-BASED CAMPAIGNING
Making the case to corporates for new
models of apprenticeship and work-
based learning for the UK market
leader
Championing the issue of financial
education to mid-sized UK businesses
Launch campaign for annual employer
skills survey by the UK government’s
strategic skills body

7. WHERE TO FIND US
Richard Edwards, Managing Director
Email: richard@nativethinking.co.uk
You can also follow us on:
Twitter: @native_thinking
Blog: nativeconsultancy.co.uk