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Getting featured on Google Play - NativeX Institute of Virtual Economies
 

Getting featured on Google Play - NativeX Institute of Virtual Economies

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Getting featured on Google Play is not an exact science. For most Android game developers, getting featured is still very much a mystery. No one has completely cracked the nut. ...

Getting featured on Google Play is not an exact science. For most Android game developers, getting featured is still very much a mystery. No one has completely cracked the nut.

Luckily, when you consult dozens of Android game developers, many of which have been featured on Google Play, you notice patterns. We asked the NativeX Games Task Force to share what they have learned about the process of getting featured on Google Play and what Android developers can do to improve the odds for their mobile games.

The NativeX Games Task Force provides highly specialized one-on-one consultation to NativeX partners, helping them turn their mobile games into successful businesses.

To learn more, visit http://nativeX.com/Build-Smarter

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    Getting featured on Google Play - NativeX Institute of Virtual Economies Getting featured on Google Play - NativeX Institute of Virtual Economies Presentation Transcript

    • reimagining the business of apps©2013 NativeX Holdings, LLC
    • ©2013 NativeX Holdings, LLC How do I get my Android game featured on Google Play? NativeX Games Task Force Institute of Virtual Economies
    • ©2013 NativeX Holdings, LLC Overview Getting featured on Google Play is not an exact science. For most Android game developers, getting featured is still very much a mystery. No one has completely cracked the nut. Luckily, when you consult dozens of Android game developers, many of which have been featured on Google Play, you notice patterns. We asked the NativeX Games Task Force to share what they have learned about the process of getting featured on Google Play and what Android developers can do to improve the odds for their mobile games.
    • ©2013 NativeX Holdings, LLC Getting Featured Matters The NativeX Games Task Force helped produce Battle Bears Gold, which has been featured on Google Play multiple times. In one instance, we saw a 1900% increase in DAUs for Battle Bears. Read more about it on Inside Mobile Apps.
    • ©2013 NativeX Holdings, LLC NativeX Games Task Force Nate Dykstra, Game and Monetization Consultant It’s no secret that having a go-to contact within the Google Play group is probably your best bet at getting featured. Sweetening that deal by sending them a nice gift (such as a bottle of wine and some chocolates) might not hurt either. If you don’t have the luxury of such a contact, which most developers do not, then here are some of the best tips and tricks I can recommend •  Ensure your game supports high resolution – at least 720p •  Never mess with or remove the default Android buttons on a screen. •  Be respectful and create a painless user experience. •  Permission requirements should be minimal. •  Make sure your game or app is stable and reliable. •  Localize the game into as many languages as possible. •  Never bribe your players with in-game rewards for five-star reviews!
    • ©2013 NativeX Holdings, LLC NativeX Games Task Force Chris Harris, Game and Monetization Consultant A game developer’s competition is steep so getting featured on Google Play can be tricky. Start with the basics by making your game fun to play and as bug free as possible. Taking the time to fix bugs in the game will go further than you may think and will result in positive user reviews which can factor into getting featured. Secondly, pack as many of Google's products as you can into your game. Google has traditionally favored games, apps, websites, hardware, etc. that uses their products. Including Google+, Game Services, and Wallet into your game will boost your chances. Finally, make your game available to as many users and devices as you can support. As a word of caution, supporting a bigger audience is more work than simply checking a box and a wave of negative reviews could destroy your chances. To get this right, you need to localize your game and Google Play page for the countries you're supporting and optimize gameplay based on the latest hit Android devices (and all Nexus devices) and operating systems.
    • ©2013 NativeX Holdings, LLC NativeX Games Task Force Trevor McCalmont, Game and Monetization Consultant As far as I know, there’s not really a way to ensure you get featured on Google Play without knowing someone at Google. Following Google’s Design Guidelines helps, and supporting the latest devices and operating systems is important as well. Sometimes innovative gameplay or a new feature in a genre that is becoming quite popular can earn a feature for a developer. We’ve had partners lucky enough to get featured on Google Play, and the quality of the organic users was fantastic. We saw a 4900% increase in DAUs with strong engagement, retention, and monetization. I strongly recommend Android developers do everything they can to increase their chances of getting featured. 
    • ©2013 NativeX Holdings, LLC What is the Games Task Force? The NativeX Games Task Force provides highly specialized one-on-one consultation to NativeX partners, helping them turn their mobile games into successful businesses. To learn more, visit nativeX.com/Build-Smarter
    • ©2013 NativeX Holdings, LLC Ask Me Anything Have a question for the NativeX Games Task Force? Submit it contact@nativeX.com