Facebook Spanish Engagement Options

 1 Tab                                                           2 Filter
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Facebook Spanish Engagment Options

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See the top 4 methods used by Fortune 1000 firms to engage Spanish speaking Hispanics on Facebook

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Facebook Spanish Engagment Options

  1. 1. Facebook Spanish Engagement Options 1 Tab 2 Filter Build a New Tab that all FB Fans will see and Use Filters to display Spanish content to FB Fans can choose to visit with Spanish Language Settings Pros Cons Pros Cons Equal engagement - Loss of virality - Cant see No lost fans, grow from Spanish speakers with Spanish speakers get if a friend who also is a same community english settings would not their own dedicated tab fan comments know about it but also can see English Other languages don’t Typically not as functional know they're left out Friends of fans cant see No lost fans, grow from as a wall - ability to post their comments unless same community pictures, links, videos, etc. Spanish fans can also language setting are the engage with English same Harder to find via FB content search Fan post in spanish will show up to everyone not What about French, Italian just spanish speakers etc. - Other languages may feel slighted More costly to build and maintain custom tabs 3 New Page 4 Post to Everyone Begin a new FB page, where all content is Post Spanish content on the wall with all other in Spanish English content Pros Cons Pros Cons There is a total dedicated Grow new community Higher awareness that VS Doesn’t look good resource for spanish (start from 0 fans) speaks good Spanish and (cluttered) speakers understands Hispanic Cannibilization of fans culture What about French, Italian Easy for people to find in from existing page etc. - Other languages facebook search Everyone is engaged may feel slighted Many spanish speakers equally More opportunities for more comfortable with More or less one ad culturally targeted access to both languages- English speaking fans can strategy for different advertising don’t want to be alienated easly communicate with groups, lost opportunity from english discussions spanish speaking friends for targeted marketing No lost fans, grow from same community

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