How does the site content match the users query? How relevant are the keywords on a page? How easy is it to navigate the site? How has the site applied the core onsite factors Title, meta, header, alt, body and interlinking Eliminate low quality content Awarding rankings to relevant content In interviews Google asked testers: Would you give this site your credit card? Would you feel comfortable giving medicine prescribed by this site to your kids?
What are the main themes for my business? What are the main product or service categories for my business? What would be the “Seed Keyword” or major terms users would use to search for your website? Know exactly what you want your website to be about
Content requirements differ based by industry. Content strategy begins by reviewing your business and the keywords that product business Review keyword content per page Review overall website keyword content Compare your sites keyword density with your competition
Adam de Jong Marketing Manager Understanding Google’s Panda Update