Your SlideShare is downloading. ×
Understanding Google's Panda Update
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Understanding Google's Panda Update

1,136
views

Published on

Published in: Technology, Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,136
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
49
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • How does the site content match the users query? How relevant are the keywords on a page? How easy is it to navigate the site? How has the site applied the core onsite factors Title, meta, header, alt, body and interlinking Eliminate low quality content Awarding rankings to relevant content In interviews Google asked testers: Would you give this site your credit card? Would you feel comfortable giving medicine prescribed by this site to your kids?
  • What are the main themes for my business? What are the main product or service categories for my business? What would be the “Seed Keyword” or major terms users would use to search for your website? Know exactly what you want your website to be about
  • Content requirements differ based by industry. Content strategy begins by reviewing your business and the keywords that product business Review keyword content per page Review overall website keyword content Compare your sites keyword density with your competition
  • Transcript

    • 1. Adam de Jong Marketing Manager Understanding Google’s Panda Update
    • 2. Agenda
      • What is the Panda Update?
      • Why Google changed search
      • Does Panda impact you?
      • The opportunity
      • The National Seed Program
      • Action plan
      • Q&A
    • 3. The Panda Update
    • 4. Key Panda Questions
      • Can visitors easily navigate your site?
      • Is it obvious what each topic page is about?
      • Is the content original or aggregated?
      • Do the ads obscure user access?
      • Is the primary focus the user need or the business need?
      • Is the content on the page authoritative and valuable?
      • Does it answer the query better than other sites?
    • 5. Why Google changed search
    • 6. Improve User Experience
    • 7. Does Panda Impact You?
    • 8. Sites Helped By Panda
      • Lots of strong, fresh content
      • Good use of blog
      • Easy navigation, good user experience
      • Low bounce rate, high time on site, strong conversion rate
      • Website is a subject authority
      • Optimized for seed keywords and a basket of related keywords to create a content theme
      • Boost in traffic for several pages and across many search terms
    • 9. Sites Hurt By Panda
      • Lack of unique, fresh content
      • Poor onsite optimization
      • Poor site navigation, too much ad clutter
      • High bounce rate, low time on site
      • No social media, no blog
      • Poor user experience
    • 10. The Opportunity
    • 11. The 3 Pillars of SEO
    • 12. Create More Quality Content
    • 13. Improve Website Navigation
    • 14. Social Media Integration
    • 15. Improve Website Performance
    • 16. The National Seed Program
    • 17. Nationalseedprogram.com
    • 18. Identifying Themes
    • 19. Creating Themes
    • 20. Your action plan
      • Free review of your competitors’ site authority: http://nationalseedprogram.com/
      • Social media integration
      • Add blog/blog more often
      • Measure your site’s page speed: http://pagespeed.googlelabs.com/
      • Free conversion audit of your site
      • Improve your landing pages, lower
      • your bounce rate and boost time on site
    • 21. Conclusion
    • 22. Q & A