Understanding Google's Panda Update

Adam de Jong Marketing Manager Understanding Google’s Panda Update

Agenda
What is the Panda Update?
Why Google changed search
Does Panda impact you?
The opportunity
The National Seed Program
Action plan
Q&A

The Panda Update

Key Panda Questions
Can visitors easily navigate your site?
Is it obvious what each topic page is about?
Is the content original or aggregated?
Do the ads obscure user access?
Is the primary focus the user need or the business need?
Is the content on the page authoritative and valuable?
Does it answer the query better than other sites?

Why Google changed search

Improve User Experience

Does Panda Impact You?

Sites Helped By Panda
Lots of strong, fresh content
Good use of blog
Easy navigation, good user experience
Low bounce rate, high time on site, strong conversion rate
Website is a subject authority
Optimized for seed keywords and a basket of related keywords to create a content theme
Boost in traffic for several pages and across many search terms

Sites Hurt By Panda
Lack of unique, fresh content
Poor onsite optimization
Poor site navigation, too much ad clutter
High bounce rate, low time on site
No social media, no blog
Poor user experience

The Opportunity

The 3 Pillars of SEO

Create More Quality Content

Improve Website Navigation

Social Media Integration

Improve Website Performance

The National Seed Program

Nationalseedprogram.com

Identifying Themes

Creating Themes

Your action plan
Free review of your competitors’ site authority: http://nationalseedprogram.com/
Social media integration
Add blog/blog more often
Measure your site’s page speed: http://pagespeed.googlelabs.com/
Free conversion audit of your site
Improve your landing pages, lower
your bounce rate and boost time on site

Conclusion

Understanding Google's Panda Update

by National Positions - Profitable Internet Marketing

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Understanding Google’s Panda Update Presentation Transcript