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Top 10 Internet Marketing Trends for 2012
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Top 10 Internet Marketing Trends for 2012


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Learn about what's new in 2012 and how your business can adapt to create more sales! 2012 is going to be huge year.

Learn about what's new in 2012 and how your business can adapt to create more sales! 2012 is going to be huge year.

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  • 1. Top 10 Internet Marketing Trends Bernard May President Adam de Jong Marketing Manager
  • 2. Agenda
    • Top 10 Internet Marketing trends 2012
    • Marketing takeaways
    • Your action plan for the new year
  • 3. # 1. Your Reputation is Crucial
    • As online becomes more valuable, so does your online reputation
    • 90% of people trust online reviews
    • 78% search a company online before buying product/service
    Nielson report, Global Advertising: Consumers Trust Real Friends and Virtual Strangers the Most, 2009.
  • 4. ..And Reviews Play a Huge Role
    • Review sites have a big impact on sales
    • 4/5 customers REVERSE a purchase after reading negative online review
    • Search results now include reviews
    • You need to gather, verify and
    • syndicate positive reviews
    Cone Communications, Online Influence Trend Tracker, 2011
  • 5. #2. Nurture Every Lead
    • As online becomes more competitive, leads are more valuable
    • Every lead must be nurtured via email
    • 50% of leads are not ready to buy right away
    • 10x better response rate of lead nurturing than email blast
    Hubspot, Introduction to Lead Nurturing, 2011.
  • 6. #3. 2012 year for SME Mobile
    • Customers now finding products/service on the go
    • Mobile optimized websites are crucial
    • HTML 5 sites means mobile SEO will replace apps
    • 71% of users search after seeing mobile ad
    • 53% purchase due to mobile search
    • 90% of mobile search results in action
    Google Smartphone User Study April 26, 2011.
  • 7. How SMEs Use Mobile
  • 8. Local Share of Mobile Market BIA Kelsey: Consumers Trust Real Friends and Virtual Strangers the Most, 2011
  • 9. #4. Local Search Grows in Importance
    • More important than ever
    • Google expanding the importance of local search
    • 4 Billion local searches on Google per month
    • 20% of all searches are for local products/services
    • 61% of all local searches result in a purchase
    • 55% of use mobile to buy local products/services
    BIA Kelsey: Consumers Trust Real Friends and Virtual Strangers the Most, 2011.
  • 10. #5. Social Media and SEO Merge
    • Google+ impacting search engine rankings
    • Google+ for Business crucial for 2012
    • 70 Million users for Google+ since June 2011
    • Social engagement for all major sites (Twitter, Facebook, YouTube) more important to SEO
    eMarketer, December, 2010.
  • 11. Google Search Plus Your World
  • 12. #6. Video Search Is Gaining Traction
    • More important as web moves mobile & more interactive
    • Videos bigger part of Google’ s search results
    Google Impact of YouTube Homepages On Brand Engagement, U.S., Dec, 2010. This year internet video will account for over 50% of consumer Interaction Source Cisco
  • 13. #7. Rich Snippets Improve Rankings, Reduce Click Through
    • Rich snippets help rankings, hurt click through
    • Hurts your marketing as page views go down and your sales funnel narrows
  • 14. #8. Linking Strategies Become More Sophisticated
    • Link diversity crucial for SEO
    • Simple anchor texting replaced with varied anchor text to look more natural
    • Reciprocal linking with certain partners
  • 15. #9. Value Based Marketing
    • It is all about sales and leads
    • Key Performance Indicators that drive ROI
  • 16. # 10. 2012 is the Year of End-to-End Marketing
    • SEO alone with not be enough to generate rankings
    • Sites will be viewed for their overall Internet footprint
      • SEO (content, links, onsite programming)
      • Social Media
      • Blogs
      • Profiles
      • Reviews
      • Videos
  • 17. Marketing Takeaways
    • Data-driven approach to marketing success
    • Focus on Key Performance Indicators
    • Forget the vanity metrics
  • 18. Your action plan
    • Go to
    • and create a free mobile website!
    • Create a Google Places page
    • Create Google+ page
    • Call your Project Manager for
    • a FREE demo of Positive Reviews Pro
  • 19. Q&A