Top 10 Internet Marketing Trends for 2012

Top 10 Internet Marketing Trends Bernard May President Adam de Jong Marketing Manager

Agenda
Top 10 Internet Marketing trends 2012
Marketing takeaways
Your action plan for the new year

# 1. Your Reputation is Crucial
As online becomes more valuable, so does your online reputation
90% of people trust online reviews
78% search a company online before buying product/service
Nielson report, Global Advertising: Consumers Trust Real Friends and Virtual Strangers the Most, 2009.

..And Reviews Play a Huge Role
Review sites have a big impact on sales
4/5 customers REVERSE a purchase after reading negative online review
Search results now include reviews
You need to gather, verify and
syndicate positive reviews
Cone Communications, Online Influence Trend Tracker, 2011

#2. Nurture Every Lead
As online becomes more competitive, leads are more valuable
Every lead must be nurtured via email
50% of leads are not ready to buy right away
10x better response rate of lead nurturing than email blast
Hubspot, Introduction to Lead Nurturing, 2011.

#3. 2012 year for SME Mobile
Customers now finding products/service on the go
Mobile optimized websites are crucial
HTML 5 sites means mobile SEO will replace apps
71% of users search after seeing mobile ad
53% purchase due to mobile search
90% of mobile search results in action
Google Smartphone User Study April 26, 2011.

How SMEs Use Mobile

Local Share of Mobile Market BIA Kelsey: Consumers Trust Real Friends and Virtual Strangers the Most, 2011

#4. Local Search Grows in Importance
More important than ever
Google expanding the importance of local search
4 Billion local searches on Google per month
20% of all searches are for local products/services
61% of all local searches result in a purchase
55% of use mobile to buy local products/services
BIA Kelsey: Consumers Trust Real Friends and Virtual Strangers the Most, 2011.

#5. Social Media and SEO Merge
Google+ impacting search engine rankings
Google+ for Business crucial for 2012
70 Million users for Google+ since June 2011
Social engagement for all major sites (Twitter, Facebook, YouTube) more important to SEO
eMarketer, December, 2010.

Google Search Plus Your World

#6. Video Search Is Gaining Traction
More important as web moves mobile & more interactive
Videos bigger part of Google’ s search results
Google Impact of YouTube Homepages On Brand Engagement, U.S., Dec, 2010. This year internet video will account for over 50% of consumer Interaction Source Cisco

#7. Rich Snippets Improve Rankings, Reduce Click Through
Rich snippets help rankings, hurt click through
Hurts your marketing as page views go down and your sales funnel narrows

#8. Linking Strategies Become More Sophisticated
Link diversity crucial for SEO
Simple anchor texting replaced with varied anchor text to look more natural
Reciprocal linking with certain partners

#9. Value Based Marketing
It is all about sales and leads
Key Performance Indicators that drive ROI

# 10. 2012 is the Year of End-to-End Marketing
SEO alone with not be enough to generate rankings
Sites will be viewed for their overall Internet footprint
SEO (content, links, onsite programming)
Social Media
Blogs
Profiles
Reviews
Videos

Marketing Takeaways
Data-driven approach to marketing success
Focus on Key Performance Indicators
Forget the vanity metrics

Your action plan
Go to nationalmobileseo.com
and create a free mobile website!
Create a Google Places page
Create Google+ page
Call your Project Manager for
a FREE demo of Positive Reviews Pro

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Top 10 Internet Marketing Trends for 2012

by National Positions - Profitable Internet Marketing

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