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Search Engine Optimization for LawyersAdam De Jong Jerome FogelMarketing Manager Director of Business Developmentadam@nationalpositions.com firstname.lastname@example.org 818.532.3665
AgendaWhat is SEO: a quick overviewHow search impacts your law firmSEO MethodologyWhat’s new in SEO in 2012How to reach more local clientsAction planQ&A
What is SEOBuild your website to rise to the top of the organicsearch results100+ Key Performance IndicatorsBased off Google’s algorithmKeyword researchContent developmentOnsite programmingOffsite promotion
Website AnalysisWhy does my site exist?What are my goals?How many leads am I generating from my site?What’s the lifetime value of a client?How much traffic am I getting?What are my top traffic sources?How much traffic are my competitors getting?What’s my conversion rate?What’s my bounce rate?
The Panda UpdateGoogle rolling out big changes to search algorithmWebsite value now dictating the rankingsValue measured by lots of quality contentNeed to create content themesNeed to add a blogShow Google you’re the authority
Google+Google’s new social networkIntegrated into searchPersonalized results through connectionsRelevant shared Google+ content promotedSocial media now impacts SEO
Local SearchGoogle making a big push for localized resultsIn March, further changes to algorithm topersonalize results for local products and services
How to Attract Local ClientsLocal SEOMaps optimizationGoogle Places optimizationDistribution to top 100 directoriesLocal citations with NAP (Name, Address, Phone)Mobile optimized websiteMobile SEOLocal/Mobile paid searchCall Tracking with Mongoose Metrics
Reputation ManagementAs online becomesmore valuable, sodoes your onlinereputation80% of people cancela purchase if they seea bad review78% search acompany onlinebefore buyingproduct/service
Action Plan5 Metrics to measure your SEO campaignBaseline Keyword AnalysisCompetitive Traffic AnalysisLink AnalysisContent AnalysisWebsite Analysis