Online Reputation Management
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Online Reputation Management






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Online Reputation Management Presentation Transcript

  • 1. Reputation Management
  • 2. Executive SummaryYour customers Google you before they buy!Negative press on Google will lose you customersYou need to protect your brandDrown out negative contentCustomers find info you want them to see
  • 3. The ChallengeYou rely on your reputation for businessCustomers have high lifetime valueEvery lost customer is worth thousands in sales!
  • 4. The OpportunityProtect yourself from shady competitorsEarn your customers trustBuild your credibility onlineReach more customersIncrease sales
  • 5. Your Reputation Matters 58% of CEOs sa e their onlin ts y 78% of people tion impa c r esearch online reputa their bo ttom line befo re buying 90% 80% say their y purchase Of peop le say the impacted by s trust a revie w negati ve review e they read onlin eMarketer, February 2010 Conn Communications, Online Influence Trend Tracker, September 2011
  • 6. Why National Reputation National Positions?
  • 7. Our MethodologyWebsite CreationOnsite OptimizationBloggingPress ReleasesVideo SEOSocial MediaLinking StrategyConsulting & Reporting
  • 8. Keyword ResearchTarget search terms that are losing you businessDrown out negative results on Google & Bing
  • 9. Website CreationCreate & implement 5Wordpress sitesWe setup new sites toserve as platforms forgenerating positivecontent to drown outall negative press
  • 10. Onsite OptimizationTitle tags anddescriptions generatedSuggested changes toH1 and H2 headersMeta contentimplementationHTML sitemapgeneration &submissionXML sitemap generation& submission
  • 11. BloggingCreate popular, relevantcontent that’s alwaysfresh and will show uphigh in the rankingsWe will write blog postseach monthReplace negative resultswith positive content
  • 12. Press Releases1 Press Release written/monthKeywords and quality infoSyndication up to 2,000 sites & RSS feedsTypically produces thousands of quality links
  • 13. Video SEO1 time video productionVideo submission and optimization to 5 sitesYouTube OptimizationSEO, Linking, Views
  • 14. Social MediaFacebookTwitterGoogle+LinkedInDaily social engagement and customer promotionMonthly reporting
  • 15. Linking StrategyInbound links are a key factor in increasingrankings for targeted search resultsWe drive monthly inbound links to all the positivecontent we createBoost exposure of positive contentDrive negative content off the 1 page of Google st
  • 16. Consulting & ReportingDedicated Project ManagerReputation monitoringMonthly strategy sessionsOngoing optimization
  • 17. “It takes 20 years to build a good reputation and 5 minutes to ruin it. If you think of that, you’ll do things differently.” – Warren Buffett