Online Reputation Management


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Online Reputation Management

  1. 1. Reputation Management
  2. 2. Executive SummaryYour customers Google you before they buy!Negative press on Google will lose you customersYou need to protect your brandDrown out negative contentCustomers find info you want them to see
  3. 3. The ChallengeYou rely on your reputation for businessCustomers have high lifetime valueEvery lost customer is worth thousands in sales!
  4. 4. The OpportunityProtect yourself from shady competitorsEarn your customers trustBuild your credibility onlineReach more customersIncrease sales
  5. 5. Your Reputation Matters 58% of CEOs sa e their onlin ts y 78% of people tion impa c r esearch online reputa their bo ttom line befo re buying 90% 80% say their y purchase Of peop le say the impacted by s trust a revie w negati ve review e they read onlin eMarketer, February 2010 Conn Communications, Online Influence Trend Tracker, September 2011
  6. 6. Why National Reputation National Positions?
  7. 7. Our MethodologyWebsite CreationOnsite OptimizationBloggingPress ReleasesVideo SEOSocial MediaLinking StrategyConsulting & Reporting
  8. 8. Keyword ResearchTarget search terms that are losing you businessDrown out negative results on Google & Bing
  9. 9. Website CreationCreate & implement 5Wordpress sitesWe setup new sites toserve as platforms forgenerating positivecontent to drown outall negative press
  10. 10. Onsite OptimizationTitle tags anddescriptions generatedSuggested changes toH1 and H2 headersMeta contentimplementationHTML sitemapgeneration &submissionXML sitemap generation& submission
  11. 11. BloggingCreate popular, relevantcontent that’s alwaysfresh and will show uphigh in the rankingsWe will write blog postseach monthReplace negative resultswith positive content
  12. 12. Press Releases1 Press Release written/monthKeywords and quality infoSyndication up to 2,000 sites & RSS feedsTypically produces thousands of quality links
  13. 13. Video SEO1 time video productionVideo submission and optimization to 5 sitesYouTube OptimizationSEO, Linking, Views
  14. 14. Social MediaFacebookTwitterGoogle+LinkedInDaily social engagement and customer promotionMonthly reporting
  15. 15. Linking StrategyInbound links are a key factor in increasingrankings for targeted search resultsWe drive monthly inbound links to all the positivecontent we createBoost exposure of positive contentDrive negative content off the 1 page of Google st
  16. 16. Consulting & ReportingDedicated Project ManagerReputation monitoringMonthly strategy sessionsOngoing optimization
  17. 17. “It takes 20 years to build a good reputation and 5 minutes to ruin it. If you think of that, you’ll do things differently.” – Warren Buffett
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