Your SlideShare is downloading. ×
Online Reputation Management
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Online Reputation Management

368
views

Published on

Published in: Business, Technology

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
368
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
13
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Reputation Management
  • 2. Executive SummaryYour customers Google you before they buy!Negative press on Google will lose you customersYou need to protect your brandDrown out negative contentCustomers find info you want them to see
  • 3. The ChallengeYou rely on your reputation for businessCustomers have high lifetime valueEvery lost customer is worth thousands in sales!
  • 4. The OpportunityProtect yourself from shady competitorsEarn your customers trustBuild your credibility onlineReach more customersIncrease sales
  • 5. Your Reputation Matters 58% of CEOs sa e their onlin ts y 78% of people tion impa c r esearch online reputa their bo ttom line befo re buying 90% 80% say their y purchase Of peop le say the impacted by s trust a revie w negati ve review e they read onlin eMarketer, February 2010 Conn Communications, Online Influence Trend Tracker, September 2011
  • 6. Why National Reputation National Positions?
  • 7. Our MethodologyWebsite CreationOnsite OptimizationBloggingPress ReleasesVideo SEOSocial MediaLinking StrategyConsulting & Reporting
  • 8. Keyword ResearchTarget search terms that are losing you businessDrown out negative results on Google & Bing
  • 9. Website CreationCreate & implement 5Wordpress sitesWe setup new sites toserve as platforms forgenerating positivecontent to drown outall negative press
  • 10. Onsite OptimizationTitle tags anddescriptions generatedSuggested changes toH1 and H2 headersMeta contentimplementationHTML sitemapgeneration &submissionXML sitemap generation& submission
  • 11. BloggingCreate popular, relevantcontent that’s alwaysfresh and will show uphigh in the rankingsWe will write blog postseach monthReplace negative resultswith positive content
  • 12. Press Releases1 Press Release written/monthKeywords and quality infoSyndication up to 2,000 sites & RSS feedsTypically produces thousands of quality links
  • 13. Video SEO1 time video productionVideo submission and optimization to 5 sitesYouTube OptimizationSEO, Linking, Views
  • 14. Social MediaFacebookTwitterGoogle+LinkedInDaily social engagement and customer promotionMonthly reporting
  • 15. Linking StrategyInbound links are a key factor in increasingrankings for targeted search resultsWe drive monthly inbound links to all the positivecontent we createBoost exposure of positive contentDrive negative content off the 1 page of Google st
  • 16. Consulting & ReportingDedicated Project ManagerReputation monitoringMonthly strategy sessionsOngoing optimization
  • 17. “It takes 20 years to build a good reputation and 5 minutes to ruin it. If you think of that, you’ll do things differently.” – Warren Buffett