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National Social Media

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Transcript

  • 1. Harnessing the Power of Social Media Marketing
  • 2. A bit of History
    • Radio – 38 years
    • TV – 13 years
    • Internet – 4 years
    • Facebook – Added 100 million users in less than 9 months
    • Source: United Nations Cyberschoolbus Document and Mashable
    Number of years to reach 50 million users
  • 3. Why Social Media Nielson report, Global Advertising: Consumers Trust Real Friends and Virtual Strangers the Most, 2009 Nielson report, Global Faces and Networked Places, 2009 90 % of people trust recommendations from people they know 70 % of people trust recommendations from people they don’t know 300% The growth in the time spent on social networks 1 – 1 is the new marketing reality replacing 1 to many
  • 4. Facebook Statistics
    • + 600 million users
    • + 50% of users log on to Facebook daily
    • 130 average number of friends per user
    • 55 minutes average time spent per day
    • 2 X – Mobile users more active than non-mobile users
  • 5.
    • Add Fans each month
    • Encourage Participation
    • Drive Traffic from Facebook to your site
    • Profile Design and Optimization
    • Content Posting
    • Encourage Conversations
    • Analytics and reporting
  • 6. Case Study Facebook is now Biggest Referral Site Increased Sales Improved Awareness Brand development
  • 7. Twitter
    • + 200 Million users (ComScore)
    • 140 Million tweets per day
    • 55% female tweeters (Quantcast)
    • 347% jump since a year ago in people accessing Twitter via mobile devices (social network watch)
  • 8.
    • Build Followers each month
    • Post Tweets
    • Tweets relevant to
      • your business,
      • its industry
      • the market & general current events.
    • We strategize with you to determine any specific topics or themes to focus on
    • Post updates that capitalize on current trending topics to increase visibility.
    • Target updates that are likely to appear in Google’s Real Time results .
  • 9. Case Study Created Awareness amongst thousands of travel critics and travel agents Over 1000 new visits per month New Sales http://www.nationalpositions.com/webinars/videoseo.html
  • 10. YouTube Statistics
    • 2 billion videos viewed each day
    • 2 nd most popular search engine
    • 60% believe that when a company releases a new service or product, it should be promoted via YouTube video clip
    • 37% bought an item they saw advertised on YouTube
  • 11. Video Search Engine Optimization 30 second video production Video Keyword selection YouTube Channel setup and personalization Video upload Video tag optimization * * Ask us about our full Video SEO (VSEO) Packages Gain maximum visibility on YouTube as well as across multiple search engines
  • 12. Case Study Dominates Vintage Guitars 174,442 Video Views 29,478 site visits 568% increase in traffic
  • 13. Monthly Strategy Consulting
    • Develop new initiatives such as
    • Contests
    • Polls
    • Brand awareness campaigns
    • Event promotion
    • Latest Product News and Trends to generate Community Engagement
  • 14. National Brand Booster
  • 15.
    • Everything you need to run an effective Social Media campaign
    • Build a community
    • Generate brand awareness
    • Improved SEO rankings
    • Increased traffic
    • Generate more sales or leads
    Winning Strategy

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