National Social Media
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National Social Media






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    National Social Media National Social Media Presentation Transcript

    • Harnessing the Power of Social Media Marketing
    • A bit of History
      • Radio – 38 years
      • TV – 13 years
      • Internet – 4 years
      • Facebook – Added 100 million users in less than 9 months
      • Source: United Nations Cyberschoolbus Document and Mashable
      Number of years to reach 50 million users
    • Why Social Media Nielson report, Global Advertising: Consumers Trust Real Friends and Virtual Strangers the Most, 2009 Nielson report, Global Faces and Networked Places, 2009 90 % of people trust recommendations from people they know 70 % of people trust recommendations from people they don’t know 300% The growth in the time spent on social networks 1 – 1 is the new marketing reality replacing 1 to many
    • Facebook Statistics
      • + 600 million users
      • + 50% of users log on to Facebook daily
      • 130 average number of friends per user
      • 55 minutes average time spent per day
      • 2 X – Mobile users more active than non-mobile users
      • Add Fans each month
      • Encourage Participation
      • Drive Traffic from Facebook to your site
      • Profile Design and Optimization
      • Content Posting
      • Encourage Conversations
      • Analytics and reporting
    • Case Study Facebook is now Biggest Referral Site Increased Sales Improved Awareness Brand development
    • Twitter
      • + 200 Million users (ComScore)
      • 140 Million tweets per day
      • 55% female tweeters (Quantcast)
      • 347% jump since a year ago in people accessing Twitter via mobile devices (social network watch)
      • Build Followers each month
      • Post Tweets
      • Tweets relevant to
        • your business,
        • its industry
        • the market & general current events.
      • We strategize with you to determine any specific topics or themes to focus on
      • Post updates that capitalize on current trending topics to increase visibility.
      • Target updates that are likely to appear in Google’s Real Time results .
    • Case Study Created Awareness amongst thousands of travel critics and travel agents Over 1000 new visits per month New Sales
    • YouTube Statistics
      • 2 billion videos viewed each day
      • 2 nd most popular search engine
      • 60% believe that when a company releases a new service or product, it should be promoted via YouTube video clip
      • 37% bought an item they saw advertised on YouTube
    • Video Search Engine Optimization 30 second video production Video Keyword selection YouTube Channel setup and personalization Video upload Video tag optimization * * Ask us about our full Video SEO (VSEO) Packages Gain maximum visibility on YouTube as well as across multiple search engines
    • Case Study Dominates Vintage Guitars 174,442 Video Views 29,478 site visits 568% increase in traffic
    • Monthly Strategy Consulting
      • Develop new initiatives such as
      • Contests
      • Polls
      • Brand awareness campaigns
      • Event promotion
      • Latest Product News and Trends to generate Community Engagement
    • National Brand Booster
      • Everything you need to run an effective Social Media campaign
      • Build a community
      • Generate brand awareness
      • Improved SEO rankings
      • Increased traffic
      • Generate more sales or leads
      Winning Strategy