Internet marketing in 2011
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Internet marketing in 2011

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A look at the biggest Internet Marketing trends in 2011 and how companies are using the web to make money.

A look at the biggest Internet Marketing trends in 2011 and how companies are using the web to make money.

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    Internet marketing in 2011 Internet marketing in 2011 Presentation Transcript

    • Internet Marketing in 2011
    • Online Ad Revenue Beats Print
      In 2010, online ad revenue surpassed print as revenue for 1st time in history.
      Revenue Growth by News Source
      2009 v. 2010, % change
      Source: Pew Research
    • Blogs Tops at Lower Cost Leads
      55% of companies report that blogs are most cost-effective lead generating source.
      Average budget spent on blogs and social media increased from 9% to 17% in 2011.
      Below Average Cost per Lead, Inbound vs. Outbound
      Source: HubSpot
    • 93.1%
      Google: Biggest Ad Reach in US
      85.5%
      85.0%
      84.5%
      Google leads US ad market.
      In Jan. 2011, Google ads reached 93.1% of Americans online.
      Facebook ads reached 72.3% of Americans.
      80.5%
      79.7%
      79.6%
      78.0%
      73.7%
      72.3%
      Top 10 Ad Focus Properties
      by Unique Visitors (000) and % Reach, Jan. 2011
      Source: comScore
    • Google Use Tops Facebook by 40%
      40% more US adults say they use Google than Facebook.
      Google & Facebook Use
      US youth ages 8-21, Online more than 1 hr "yesterday,” Feb. 2011
      Source: Gallup / USA Today
    • 65% Use Social Media
      65% of US adults use social media.
      24% of have found a job through social media.
      Benefits of Social Media
      January 2011
      Source: Harris Interactive
    • Facebook: 64% of social media market
      Facebook has 64.2% of US market share of social media usage.
      Top 10 Social Network Sites
      by U.S. Market Share of Visits (%), March 2011
      Source: Experian Hitwise
    • Users average 5.5 hours monthly
      All global web users spend on average 5.5 hours on social media sites, up 2 hours from 2009.
      Top 10 Social Network Sites
      by U.S. Market Share of Visits (%), Jan. & Feb. 2011
      Source: Experian Hitwise
    • 179 Million Watch Online Videos
      179M in US watch online videos each month.
      Average of 14 hours each month.
      Top 10 Video Multimedia Sites
      by U.S. Market Share of Visits (%), March 2011
      Source: Experian Hitwise
    • 45% Watch Online Video Ads
      In US, more than 4.3 billion online video ads viewed in Jan. 2011 alone.
      Top 10 Video Sites by Ads Viewed
      January 2011, Ads viewed (000)
      Source: comScore
    • In US, 31% Own Smartphones
      As of Dec. 2010, 31% in US owned smartphones.
      Mobile market varies significantly by ethnicity.
      Smartphone Penetration
      Base: % of population, 2009-2010 demographic trend
      Source: The Nielsen Company
    • In US, 31% Own Smartphones
      As of Dec. 2010, 31% in US owned smartphones.
      Mobile market varies significantly by ethnicity.
      Smartphone Penetration
      Base: % of population, 2009-2010 demographic trend
      Source: The Nielsen Company
    • In 2011: Mobile Ads Increase by 60%
      Top 10 Mobile Phone Sites
      by U.S. Market Share of Visits (%), Jan. & Feb. 2011
      Source: Experian Hitwise
    • Online Retail Hits Record at $43B
      In Q4 2010, online retail spending hit a new record at $43.4B.
      Up 11% from Q4 2009 and 35% from Q3 2010.
      Online Retail Spending
      2007-2010, Base: All U.S. adults, % change
      Source: Pew Research