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Internet Marketing in 2011<br />
Online Ad Revenue Beats Print<br />In 2010, online ad revenue surpassed print as revenue for 1st time in history. <br />Re...
Blogs Tops at Lower Cost Leads<br />55% of companies report that blogs are most cost-effective lead generating source.<br ...
93.1%<br />Google: Biggest Ad Reach in US<br />85.5%<br />85.0%<br />84.5%<br />Google leads US ad market.<br />In Jan. 20...
Google Use Tops Facebook by 40%<br />40% more US adults say they use Google than Facebook.<br />Google & Facebook Use<br /...
65% Use Social Media<br />65% of US adults use social media.<br />24% of have found a job through social media.<br />Benef...
Facebook: 64% of social media market<br />Facebook has 64.2% of US market share of social media usage.<br />Top 10 Social ...
Users average 5.5 hours monthly<br />All global web users spend on average 5.5 hours on social media sites, up 2 hours fro...
179 Million Watch Online Videos<br />179M in US watch online videos each month.<br />Average of 14 hours each month.<br />...
45% Watch Online Video Ads<br />In US, more than 4.3 billion online video ads viewed in Jan. 2011 alone.<br />Top 10 Video...
In US, 31% Own Smartphones<br />As of Dec. 2010, 31% in US owned smartphones.<br />Mobile market varies significantly by e...
In US, 31% Own Smartphones<br />As of Dec. 2010, 31% in US owned smartphones.<br />Mobile market varies significantly by e...
In 2011: Mobile Ads Increase by 60%<br />Top 10 Mobile Phone Sites<br />by U.S. Market Share of Visits (%), Jan.  & Feb. 2...
Online Retail Hits Record at $43B<br />In Q4 2010, online retail spending hit a new record at $43.4B.<br />Up 11% from Q4 ...
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Internet marketing in 2011

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A look at the biggest Internet Marketing trends in 2011 and how companies are using the web to make money.

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Transcript of "Internet marketing in 2011"

  1. 1. Internet Marketing in 2011<br />
  2. 2. Online Ad Revenue Beats Print<br />In 2010, online ad revenue surpassed print as revenue for 1st time in history. <br />Revenue Growth by News Source<br />2009 v. 2010, % change<br />Source: Pew Research<br />
  3. 3. Blogs Tops at Lower Cost Leads<br />55% of companies report that blogs are most cost-effective lead generating source.<br />Average budget spent on blogs and social media increased from 9% to 17% in 2011.<br />Below Average Cost per Lead, Inbound vs. Outbound<br />Source: HubSpot<br />
  4. 4. 93.1%<br />Google: Biggest Ad Reach in US<br />85.5%<br />85.0%<br />84.5%<br />Google leads US ad market.<br />In Jan. 2011, Google ads reached 93.1% of Americans online.<br />Facebook ads reached 72.3% of Americans.<br />80.5%<br />79.7%<br />79.6%<br />78.0%<br />73.7%<br />72.3%<br />Top 10 Ad Focus Properties<br />by Unique Visitors (000) and % Reach, Jan. 2011<br />Source: comScore<br />
  5. 5. Google Use Tops Facebook by 40%<br />40% more US adults say they use Google than Facebook.<br />Google & Facebook Use<br />US youth ages 8-21, Online more than 1 hr "yesterday,” Feb. 2011<br />Source: Gallup / USA Today<br />
  6. 6. 65% Use Social Media<br />65% of US adults use social media.<br />24% of have found a job through social media.<br />Benefits of Social Media<br />January 2011<br />Source: Harris Interactive<br />
  7. 7. Facebook: 64% of social media market<br />Facebook has 64.2% of US market share of social media usage.<br />Top 10 Social Network Sites <br />by U.S. Market Share of Visits (%), March 2011<br />Source: Experian Hitwise <br />
  8. 8. Users average 5.5 hours monthly<br />All global web users spend on average 5.5 hours on social media sites, up 2 hours from 2009.<br />Top 10 Social Network Sites <br />by U.S. Market Share of Visits (%), Jan. & Feb. 2011<br />Source: Experian Hitwise <br />
  9. 9. 179 Million Watch Online Videos<br />179M in US watch online videos each month.<br />Average of 14 hours each month.<br />Top 10 Video Multimedia Sites <br />by U.S. Market Share of Visits (%), March 2011<br />Source: Experian Hitwise <br />
  10. 10. 45% Watch Online Video Ads<br />In US, more than 4.3 billion online video ads viewed in Jan. 2011 alone.<br />Top 10 Video Sites by Ads Viewed<br />January 2011, Ads viewed (000) <br />Source: comScore<br />
  11. 11. In US, 31% Own Smartphones<br />As of Dec. 2010, 31% in US owned smartphones.<br />Mobile market varies significantly by ethnicity.<br />Smartphone Penetration <br />Base: % of population, 2009-2010 demographic trend<br />Source: The Nielsen Company<br />
  12. 12. In US, 31% Own Smartphones<br />As of Dec. 2010, 31% in US owned smartphones.<br />Mobile market varies significantly by ethnicity.<br />Smartphone Penetration <br />Base: % of population, 2009-2010 demographic trend<br />Source: The Nielsen Company<br />
  13. 13. In 2011: Mobile Ads Increase by 60%<br />Top 10 Mobile Phone Sites<br />by U.S. Market Share of Visits (%), Jan. & Feb. 2011<br />Source: Experian Hitwise <br />
  14. 14. Online Retail Hits Record at $43B<br />In Q4 2010, online retail spending hit a new record at $43.4B.<br />Up 11% from Q4 2009 and 35% from Q3 2010.<br />Online Retail Spending<br />2007-2010, Base: All U.S. adults, % change <br />Source: Pew Research<br />
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