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Internet marketing in 2011
Internet marketing in 2011
Internet marketing in 2011
Internet marketing in 2011
Internet marketing in 2011
Internet marketing in 2011
Internet marketing in 2011
Internet marketing in 2011
Internet marketing in 2011
Internet marketing in 2011
Internet marketing in 2011
Internet marketing in 2011
Internet marketing in 2011
Internet marketing in 2011
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Internet marketing in 2011

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A look at the biggest Internet Marketing trends in 2011 and how companies are using the web to make money.

A look at the biggest Internet Marketing trends in 2011 and how companies are using the web to make money.

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  • 1. Internet Marketing in 2011<br />
  • 2. Online Ad Revenue Beats Print<br />In 2010, online ad revenue surpassed print as revenue for 1st time in history. <br />Revenue Growth by News Source<br />2009 v. 2010, % change<br />Source: Pew Research<br />
  • 3. Blogs Tops at Lower Cost Leads<br />55% of companies report that blogs are most cost-effective lead generating source.<br />Average budget spent on blogs and social media increased from 9% to 17% in 2011.<br />Below Average Cost per Lead, Inbound vs. Outbound<br />Source: HubSpot<br />
  • 4. 93.1%<br />Google: Biggest Ad Reach in US<br />85.5%<br />85.0%<br />84.5%<br />Google leads US ad market.<br />In Jan. 2011, Google ads reached 93.1% of Americans online.<br />Facebook ads reached 72.3% of Americans.<br />80.5%<br />79.7%<br />79.6%<br />78.0%<br />73.7%<br />72.3%<br />Top 10 Ad Focus Properties<br />by Unique Visitors (000) and % Reach, Jan. 2011<br />Source: comScore<br />
  • 5. Google Use Tops Facebook by 40%<br />40% more US adults say they use Google than Facebook.<br />Google &amp; Facebook Use<br />US youth ages 8-21, Online more than 1 hr &quot;yesterday,” Feb. 2011<br />Source: Gallup / USA Today<br />
  • 6. 65% Use Social Media<br />65% of US adults use social media.<br />24% of have found a job through social media.<br />Benefits of Social Media<br />January 2011<br />Source: Harris Interactive<br />
  • 7. Facebook: 64% of social media market<br />Facebook has 64.2% of US market share of social media usage.<br />Top 10 Social Network Sites <br />by U.S. Market Share of Visits (%), March 2011<br />Source: Experian Hitwise <br />
  • 8. Users average 5.5 hours monthly<br />All global web users spend on average 5.5 hours on social media sites, up 2 hours from 2009.<br />Top 10 Social Network Sites <br />by U.S. Market Share of Visits (%), Jan. &amp; Feb. 2011<br />Source: Experian Hitwise <br />
  • 9. 179 Million Watch Online Videos<br />179M in US watch online videos each month.<br />Average of 14 hours each month.<br />Top 10 Video Multimedia Sites <br />by U.S. Market Share of Visits (%), March 2011<br />Source: Experian Hitwise <br />
  • 10. 45% Watch Online Video Ads<br />In US, more than 4.3 billion online video ads viewed in Jan. 2011 alone.<br />Top 10 Video Sites by Ads Viewed<br />January 2011, Ads viewed (000) <br />Source: comScore<br />
  • 11. In US, 31% Own Smartphones<br />As of Dec. 2010, 31% in US owned smartphones.<br />Mobile market varies significantly by ethnicity.<br />Smartphone Penetration <br />Base: % of population, 2009-2010 demographic trend<br />Source: The Nielsen Company<br />
  • 12. In US, 31% Own Smartphones<br />As of Dec. 2010, 31% in US owned smartphones.<br />Mobile market varies significantly by ethnicity.<br />Smartphone Penetration <br />Base: % of population, 2009-2010 demographic trend<br />Source: The Nielsen Company<br />
  • 13. In 2011: Mobile Ads Increase by 60%<br />Top 10 Mobile Phone Sites<br />by U.S. Market Share of Visits (%), Jan. &amp; Feb. 2011<br />Source: Experian Hitwise <br />
  • 14. Online Retail Hits Record at $43B<br />In Q4 2010, online retail spending hit a new record at $43.4B.<br />Up 11% from Q4 2009 and 35% from Q3 2010.<br />Online Retail Spending<br />2007-2010, Base: All U.S. adults, % change <br />Source: Pew Research<br />

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