How to Use Video Marketing to Grow Your Business

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Learn how how to create and optimize your videos to get found by new customers looking for your business. …

Learn how how to create and optimize your videos to get found by new customers looking for your business.
You’ll learn how to:
1. Create your own video marketing campaign
2. Submit and upload videos onto YouTube
3. Get your videos found on Google and YouTube
4. Promote your brand
5. Create more leads with videos

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  • Confidence buildersTestimonialsCalls-to-action
  • Two challengesThe cost of video production can be high, Making videos look professional on a budget – do it on the cheap – solid examples to do it cheapUser experience/holding attention – 5 seconds attn span - youtube ad example- soft saleMaking it look high production value without real expenses depends on attention to detail and research and lots of work – uniformityTo sum It up, Always consider average int user perspective = log budget but high in informational value
  • Solid examples
  • Formatting before jumping in (painter example, 90% prep work 10% postDo what you can don’t worry about value stick figures, etc OKWrite down what you think, every aspect of it, editing, lighting, camera moves, don’t be afraid to duplicate styles, lots of good marketing campaigns out there that can inspire you, so observation pays off Next lets talk numbers
  • Must haves of production is good video- good sounds ( even the best post production is not going to fix bad visuals, be perfectionists) with your raw footageSpesifics: camera – tripod – lights – get the information while you canCamera- Your options are limitless and it really depends on budget. You need to have a consumer-level camera. But Don’t go to cheap. High end of home made filmmakers go for 400-500 dollars.2nd very importantTripod/ fix the camera if you cant afford a tripodGood lights- don’t use house lights. Day light is OK. So pick your location to take advantage of this free natural light. Natural lights can be good but very directional so watch shadows. better to over expose than underHave the information, you can edit it later
  • Limited Budget = limitation of spacelocation matters: it affect sound, lighting, your tone of video, mood of spokesperson. Watch for sounds clutter, fridge, air conditioning, you may not have the best mic but make the best of it
  • Actors in front of green screen – location friendly – even outside using natural lightdon’t need to be professional director- actor. Always give your actors feedbackUsing a telepromtper (download app), taking frequent breaks and quick takes. This should make the most amateur actor look good. Mood shows on camera, give food, drinks etc. Keep stars happy. Greenscreen is your buddy, quick tips on green, leave space between actor-screen, make sure you don’t color match, anything can be used as a screen as long as it’s a solid color and, ideally no folds, shadows on the back ground is best
  • General tip: don’t get overwhelmed, internet tutorials are your friend. Being Self sufficient will save money and train you. Common programs: Adobe, I movie, moviemaker, final cut pro, avidDetails aboutsoftwaresHave high value assets, uniform colors, font styles, Details, details, details,Watch good productions, like we said before, to replicateFinally, exporting tips: export at the right format it will look good on the webExporting tips, complex issue, lots of input on the internetCommon internet formats mp4-h264Once you finished producing next step is the optimization and posting your videoThat wraps my part, so if you have any other questions feel free to contact me and I would be more than happy to help. Next Adams going to talk about VSEO
  • Have high value assets, uniform colors, font styles, Details, details, details,Watch good productions, like we said before, to replicateFinally, exporting tips: export at the right format it will look good on the webExporting tips, complex issue, lots of input on the internetCommon internet formats mp4-h264Once you finished producing next step is the optimization and posting your videoThat wraps my part, so if you have any other questions feel free to contact me and I would be more than happy to help. Next Adams going to talk about VSEO
  • The process of optimizing and promoting your video to the top of Google, YouTube and the other search enginesGets your videos top rankings, views and ratings so you get found by prospectsGets your videos found in Google’s universal search results
  • The first step to optimizing your videos is keyword selection. This probably sounds familiar. That’s because it’s very similar to traditional SEO. You want to use the right keywords as tags to help people find your videos when they’re searching. For this, YouTube Keyword Tool is a great way resource. Remember that YouTube is owned by Google and much of the same SEO tactics apply to YouTube as it would to Google’s search results.
  • Submission to at least 5 video sites per month. Google wants to be impartial by including all video sites in its universal results. And it costs you nothing to optimize your videos for that extra 20% of the market. If you can create even a few more leads from these other sites it’s well worth it.
  • To promote your videos around the web, we’ll do 25 embedded links generated monthly to promote your video. We’ll also generate 25 video reviews and comments and 25 feedback ratings per month.
  • Integrate videos with the best social media sites like Facebook, Twitter and LinkedIn. Also comes with video tagging, titles and linkingThis includes Video Bookmarks, tweets on Twitter, your Blog posts, etc.
  • We offer production: we do 30 sec, 60 sec, 120 sec video production. This includes video scripts, video/image production, editing, voiceover, musicWe do keyword selection to optimize your videosWe submit your videos to 5 different video sites around the webWe promote your videos: 25 embedded links, reviews, comments and feedback ratings every month to get your videos top rankings on YouTube and GoogleWe integrate your videos 10 different Social media sites and your websiteWe get you monthly reports: including Submission Audit ,Link Audit,Video Delivery,YouTube Insight, and Ranking Reports
  • The online video market is exploding in popularityVSEO is a great way to get your business found by more people across various platforms

Transcript

  • 1. Adam De JongMarketing Manager
    BurcOnergil
    Video Producer
  • 2. Agenda
    The opportunity for VSEO
    Goals & challenges for your video campaign
    The Video Marketing Process
    Video creation
    Video keywords selection, upload and promotion
    VSEO case studies
    National Positions VSEO program
    Action plan
    Q &A
  • 3. Understanding the Opportunity
  • 4. Opportunity
    Get to the top of the search engines in days not months like SEO
    Less competition
    Emerging technology
    Rapidly growing
    Relatively inexpensive
    48% of users watch videos on mobile device
    38% of Google’s universal search results include video
  • 5. 179 Million Watch Online Videos
    179M in US watch online videos each month
    Average of 14 hours each month
    Top 10 Video Multimedia Sites
    by U.S. Market Share of Visits (%), March 2011
    Source: Experian Hitwise
  • 6. 45% Watch Online Video Ads
    In US, more than 4.3 billion online video ads viewed in Jan. 2011 alone.
    Top 10 Video Sites by Ads Viewed
    January 2011, Ads viewed (000)
    Source: comScore
  • 7. Video Marketing Process
  • 8. Key Marketing Factors
  • 9. Video Goals & Challenges
  • 10. Video Production on a Budget
  • 11. How to Develop Your Ideas
  • 12. Equipment
  • 13. Location & Lighting
  • 14. Spokesperson/Actor
  • 15. Post-Production
  • 16. Call-To-Action
  • 17. What is VSEO?
  • 18. Keyword Selection
  • 19. Uploading the video
  • 20. Optimizing the video
  • 21. Promoting the video
  • 22. Social Media Integration
  • 23. National Positions VSEO Program
  • 24. Video Optimization Key Factors
    Title
    Age of the video
    Description
    Tags
    Views
    Comments
    Reviews
    Embedded links
    Regular links
    Video transcript and captions
  • 25. VSEO Case Studies
  • 26. Fretted Americana
    Dominates for “Vintage Guitars”
    • 174,442 Video Views
    • 27. 29,478 site visits
    • 28. 568% increase in traffic
  • Bakliner
    Dominates for “Truck Bed Covers”
    • 99,504 Video Views
    • 29. 18,746 site visits
    • 30. 314% increase in traffic
  • Action Plan
  • 31. Your action plan
    Develop idea for 30 second video
    Media plan for promotion of your videos
    Integrate your videos on your Google places listing
    Integrate your videos on your mobile website www.nationalmobileseo.com
  • 32. Conclusion
    The online video market is exploding in popularity
    VSEO is a great way to get your business found by more people across various platforms
  • 33. Q & A