How to Use Local Search to Maximize Your Business
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  • How to get found: top local ranking factors, what you need to do, what strategies, reviews
  • How to get found: top local ranking factors, what you need to do, what strategies, reviews

Transcript

  • 1. Bernard May President Ryan Fish Director of Signature Accounts Adam de Jong Marketing Manager
  • 2. Agenda
    • Strategic importance of your local listing
    • Local Search vs. SEO
    • How to get found by local customers
    • Local Search Ultimate
    • Case studies
    • Action plan
    • Q&A
  • 3. Importance of local listings
  • 4. Local Search Trends Pew Research Center: 28% of American Adults Use Mobile and Social Location-Based Services, September 6, 2011 4 Billion local searches on Google per month 61% of local searches result in purchase 55% Of mobile users search for local products & services 90% of mobile local prospects take action within 24 hours
  • 5. Local Search Trends BIA Kelsey: Consumers Trust Real Friends and Virtual Strangers the Most, 2011
  • 6. Local Search vs. Traditional SEO
  • 7. Get found by local customers
  • 8. Google Places optimization
    • Keyword selection
    • Keyword placement
    • Category selection
    • Image optimization
    • Coupons
    • Video
    • Physical address
    • Manually owner-verified Place page
    • Proper category associations
  • 9. Top local ranking factors
    • Matching Places phone number, location to website
    • Use local number on site, not toll free number
    • Positive reviews on Places page and around the web
    • Page authority of website
    • Inbound links to site
    • Volume of traditional structured citations
  • 10. Distribution to Major Online Directories
  • 11. Positive reviews
  • 12. Mobile optimized website
  • 13. Video optimization
  • 14. Social Media Integration
  • 15. Our Local Search Services
  • 16. Local Search Ultimate
    • Press Release
    • Article Syndication
    • Submission to verified directories
    • Profiles and bookmark links
    • Geo Sitemap and KML files
    • Geo Meta Tagging
    • Google Place links
    • Citation links
    • Video
    • Mobile
    • Social Media
  • 17. Case studies
  • 18. Shleppers
    • Dominates for “Movers NYC”
    • 50,000+ local impressions in 2011
    • 5,000+ local actions taken in 2011
  • 19. Taylor Reporting Services
    • Dominates for “court reporters Florida”
    • 4,700+ local impressions in 2011
    • 500+ local actions taken in 2011
  • 20. Your Action Plan
  • 21. Your action plan
    • Check your local listing
    • Create a Google Places page
    • Optimize your website for mobile search
    • Get a Free Local Search Audit!
  • 22. Conclusion
  • 23. Q & A