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How to Use LinkedIn to     Grow Your BusinessBernard MayPresidentAdam De JongMarketing Manager
AgendaLinkedIn for BusinessLinkedIn 2012 TrendsThe OpportunityThe ChallengeLinkedIn Tips & TricksOur ProgramYour Action Pl...
LinkedIn for Business
LinkedIn for SEOOptimized businessprofileQuality citation onpowerful websiteName Address PhoneNumberIncrease local ranking...
LinkedIn for Reputation Management78% of customers research you online before buyingMake sure they find what you want them...
LinkedIn for NetworkingIn business, we all rely on our social networkOn the Internet, relationships still matterBuild your...
LinkedIn for Lead GenerationConnect with otherprofessionals looking foryour products & servicesNetwork easily &effectively...
LinkedIn 2012 Trends
LinkedIn Trends                  Hubspot. “120 Awesome Marketing, Stats, Charts & Graphs.” May, 2012                  BTOB...
LinkedIn Trends
LinkedIn Trends
The Marketing Challenge
No Online Reputation = No Credibility
Limited Professional Network = Limited Growth
The Marketing Opportunity
Trusted Industry Leader
Bigger Network & More Business
LinkedIn Tips & Tricks
Key Factors in Success                 Optimize                 Company                   PageTraffic, Leads              ...
Company PageProfile design and setupFriendly photoNAP info for SEOWebsite integrationEnables social sharingso your website...
Create Great ContentDon’t sell yourself!Create a value exchange by posting insight onyour industry news and helpful tips
Attract FollowersParticipate in industry groups to drivediscussion and brand engagement
Build Your NetworkLinkedIn Answers is a great resource forcommunity managementSearch the “Answers” section and industrygro...
Promote You as Industry Leader
Traffic, Leads & SalesNational Positionsdrives 300-500 uniquevisitors/month fromLinkedIn3X as much asFacebookDrive traffic...
Track Your ProgressTraffic generationBrand engagementFollowersConnections
LinkedIn AdvertisingLinkedIn Ads are an amazing way to reach yourtarget audienceWe will create and manage your ad campaign...
Our LinkedIn Program
National Positions LinkedIn ProgramProfile setup & business page optimization forSEO, social media & reputation management...
Action Plan
Define Your Goals
Find Your Target Audience
Create Your Voice
Free AuditOur Social Mediateam will give you afree auditReview of currentLinkedIn practicesHow you can betteruse LinkedInW...
Q&A
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How to Use LinkedIn to Grow Your Business

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Did you know that 65% of companies have used LinkedIn to increase sales? That's because LinkedIn is an amazing resource that lets you grow your network and establish yourself as an industry leader.

Come to our webinar and learn How to Use LinkedIn to Grow Your Business!

In this free webinar you will learn how to connect with prospective clients, announce new product launches, do research on your industry and build awareness of your new company, and more.

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Transcript of "How to Use LinkedIn to Grow Your Business"

  1. 1. How to Use LinkedIn to Grow Your BusinessBernard MayPresidentAdam De JongMarketing Manager
  2. 2. AgendaLinkedIn for BusinessLinkedIn 2012 TrendsThe OpportunityThe ChallengeLinkedIn Tips & TricksOur ProgramYour Action PlanQ&A
  3. 3. LinkedIn for Business
  4. 4. LinkedIn for SEOOptimized businessprofileQuality citation onpowerful websiteName Address PhoneNumberIncrease local rankingson Google & Bing
  5. 5. LinkedIn for Reputation Management78% of customers research you online before buyingMake sure they find what you want them to see
  6. 6. LinkedIn for NetworkingIn business, we all rely on our social networkOn the Internet, relationships still matterBuild your network & create more opportunities
  7. 7. LinkedIn for Lead GenerationConnect with otherprofessionals looking foryour products & servicesNetwork easily &effectivelyDrive qualified webtraffic to your siteCapture & contact leads
  8. 8. LinkedIn 2012 Trends
  9. 9. LinkedIn Trends Hubspot. “120 Awesome Marketing, Stats, Charts & Graphs.” May, 2012 BTOB Magazine, March 2012 Econsultancy, March 2012 Forrester Research, January 2012
  10. 10. LinkedIn Trends
  11. 11. LinkedIn Trends
  12. 12. The Marketing Challenge
  13. 13. No Online Reputation = No Credibility
  14. 14. Limited Professional Network = Limited Growth
  15. 15. The Marketing Opportunity
  16. 16. Trusted Industry Leader
  17. 17. Bigger Network & More Business
  18. 18. LinkedIn Tips & Tricks
  19. 19. Key Factors in Success Optimize Company PageTraffic, Leads Create Great & Sales Content Become an Attract Industry Followers Leader Build Your Network
  20. 20. Company PageProfile design and setupFriendly photoNAP info for SEOWebsite integrationEnables social sharingso your websitecontent, blog can bepromoted on LinkedIn
  21. 21. Create Great ContentDon’t sell yourself!Create a value exchange by posting insight onyour industry news and helpful tips
  22. 22. Attract FollowersParticipate in industry groups to drivediscussion and brand engagement
  23. 23. Build Your NetworkLinkedIn Answers is a great resource forcommunity managementSearch the “Answers” section and industrygroups for any questions you can answer
  24. 24. Promote You as Industry Leader
  25. 25. Traffic, Leads & SalesNational Positionsdrives 300-500 uniquevisitors/month fromLinkedIn3X as much asFacebookDrive traffic to ourblogs, videos, webinar,presentations andother content
  26. 26. Track Your ProgressTraffic generationBrand engagementFollowersConnections
  27. 27. LinkedIn AdvertisingLinkedIn Ads are an amazing way to reach yourtarget audienceWe will create and manage your ad campaign Target the ads specifically to your needs, setup a daily budget, create ad copy, monitor daily analytics, ongoing optimization
  28. 28. Our LinkedIn Program
  29. 29. National Positions LinkedIn ProgramProfile setup & business page optimization forSEO, social media & reputation management5 posts per week on industry info3 LinkedIn Answers per weekJoin up to 20 industry groups & post contentCreate and manage 1 industry groupLinkedIn ad managementMonthly reporting & consulting
  30. 30. Action Plan
  31. 31. Define Your Goals
  32. 32. Find Your Target Audience
  33. 33. Create Your Voice
  34. 34. Free AuditOur Social Mediateam will give you afree auditReview of currentLinkedIn practicesHow you can betteruse LinkedInWhat should be yourgoalsWhat kind of contentyou should post
  35. 35. Q&A
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