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How to Use LinkedIn to Grow Your Business
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How to Use LinkedIn to Grow Your Business


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Did you know that 65% of companies have used LinkedIn to increase sales? That's because LinkedIn is an amazing resource that lets you grow your network and establish yourself as an industry …

Did you know that 65% of companies have used LinkedIn to increase sales? That's because LinkedIn is an amazing resource that lets you grow your network and establish yourself as an industry leader.

Come to our webinar and learn How to Use LinkedIn to Grow Your Business!

In this free webinar you will learn how to connect with prospective clients, announce new product launches, do research on your industry and build awareness of your new company, and more.

Published in: Business, Technology
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  • 1. How to Use LinkedIn to Grow Your BusinessBernard MayPresidentAdam De JongMarketing Manager
  • 2. AgendaLinkedIn for BusinessLinkedIn 2012 TrendsThe OpportunityThe ChallengeLinkedIn Tips & TricksOur ProgramYour Action PlanQ&A
  • 3. LinkedIn for Business
  • 4. LinkedIn for SEOOptimized businessprofileQuality citation onpowerful websiteName Address PhoneNumberIncrease local rankingson Google & Bing
  • 5. LinkedIn for Reputation Management78% of customers research you online before buyingMake sure they find what you want them to see
  • 6. LinkedIn for NetworkingIn business, we all rely on our social networkOn the Internet, relationships still matterBuild your network & create more opportunities
  • 7. LinkedIn for Lead GenerationConnect with otherprofessionals looking foryour products & servicesNetwork easily &effectivelyDrive qualified webtraffic to your siteCapture & contact leads
  • 8. LinkedIn 2012 Trends
  • 9. LinkedIn Trends Hubspot. “120 Awesome Marketing, Stats, Charts & Graphs.” May, 2012 BTOB Magazine, March 2012 Econsultancy, March 2012 Forrester Research, January 2012
  • 10. LinkedIn Trends
  • 11. LinkedIn Trends
  • 12. The Marketing Challenge
  • 13. No Online Reputation = No Credibility
  • 14. Limited Professional Network = Limited Growth
  • 15. The Marketing Opportunity
  • 16. Trusted Industry Leader
  • 17. Bigger Network & More Business
  • 18. LinkedIn Tips & Tricks
  • 19. Key Factors in Success Optimize Company PageTraffic, Leads Create Great & Sales Content Become an Attract Industry Followers Leader Build Your Network
  • 20. Company PageProfile design and setupFriendly photoNAP info for SEOWebsite integrationEnables social sharingso your websitecontent, blog can bepromoted on LinkedIn
  • 21. Create Great ContentDon’t sell yourself!Create a value exchange by posting insight onyour industry news and helpful tips
  • 22. Attract FollowersParticipate in industry groups to drivediscussion and brand engagement
  • 23. Build Your NetworkLinkedIn Answers is a great resource forcommunity managementSearch the “Answers” section and industrygroups for any questions you can answer
  • 24. Promote You as Industry Leader
  • 25. Traffic, Leads & SalesNational Positionsdrives 300-500 uniquevisitors/month fromLinkedIn3X as much asFacebookDrive traffic to ourblogs, videos, webinar,presentations andother content
  • 26. Track Your ProgressTraffic generationBrand engagementFollowersConnections
  • 27. LinkedIn AdvertisingLinkedIn Ads are an amazing way to reach yourtarget audienceWe will create and manage your ad campaign Target the ads specifically to your needs, setup a daily budget, create ad copy, monitor daily analytics, ongoing optimization
  • 28. Our LinkedIn Program
  • 29. National Positions LinkedIn ProgramProfile setup & business page optimization forSEO, social media & reputation management5 posts per week on industry info3 LinkedIn Answers per weekJoin up to 20 industry groups & post contentCreate and manage 1 industry groupLinkedIn ad managementMonthly reporting & consulting
  • 30. Action Plan
  • 31. Define Your Goals
  • 32. Find Your Target Audience
  • 33. Create Your Voice
  • 34. Free AuditOur Social Mediateam will give you afree auditReview of currentLinkedIn practicesHow you can betteruse LinkedInWhat should be yourgoalsWhat kind of contentyou should post
  • 35. Q&A