0
How to Use Lead Nurturing  to Grow Your BusinessBernard MayPresidentAdam De JongMarketing Manager
AgendaWhat Is Lead Nurturing?Trends and StatsThe ChallengeThe OpportunityHow It WorksTips & TricksAction PlanQ&A
What Is Lead Nurturing?Form Optimization – Lead Capture – Email Lead Nurturing
Lead Nurturing Trends                        Hubspot. “120 Awesome Marketing, Stats, Charts & Graphs.” May, 2012          ...
The Marketing Challenge
Rankings & Traffic, Not Enough Sales!
Visitors Aren’t Ready to Buy
The Opportunity
Maximize the Value of Each Visitor
More Sales & Better Customer Retention
How It Works
Lead Nurturing Process                    Plan                  CampaignTesting &                       CaptureMeasuring  ...
Capture Leads
Landing Page Optimization
Value Exchange Examples
Daily Deals
Whitepapers
Video Tutorials
Free Report
Free Reviews
Social Media Marketing
Infographic Marketing
Managing your leads
Lead Management
The Email Program
Email Marketing
Email CampaignsWelcome emailsAuto-respondersRecurring campaignsRSS/blog subscriptionSpecial offersNewslettersReferrals and...
A/B Test to Know What Sells
Measure and Optimize
Testing & Measuring
Ongoing Optimization
Action Plan
Define Your Goals
Know What to Measure
Privacy Policy
Opt In Emails Only
Our Lead Nurturing Program
National Positions Lead NurturingCampaign Builder                      Custom profile and dashboard                       ...
Q&A
Upcoming SlideShare
Loading in...5
×

How to Use Lead Nurturing to Grow Your Business

877

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
877
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "How to Use Lead Nurturing to Grow Your Business"

  1. 1. How to Use Lead Nurturing to Grow Your BusinessBernard MayPresidentAdam De JongMarketing Manager
  2. 2. AgendaWhat Is Lead Nurturing?Trends and StatsThe ChallengeThe OpportunityHow It WorksTips & TricksAction PlanQ&A
  3. 3. What Is Lead Nurturing?Form Optimization – Lead Capture – Email Lead Nurturing
  4. 4. Lead Nurturing Trends Hubspot. “120 Awesome Marketing, Stats, Charts & Graphs.” May, 2012 BTOB Magazine, March 2012 Econsultancy, March 2012 Forrester Research, January 2012 The Science of Email Marketing, 2012
  5. 5. The Marketing Challenge
  6. 6. Rankings & Traffic, Not Enough Sales!
  7. 7. Visitors Aren’t Ready to Buy
  8. 8. The Opportunity
  9. 9. Maximize the Value of Each Visitor
  10. 10. More Sales & Better Customer Retention
  11. 11. How It Works
  12. 12. Lead Nurturing Process Plan CampaignTesting & CaptureMeasuring Leads Email Lead Marketing Management
  13. 13. Capture Leads
  14. 14. Landing Page Optimization
  15. 15. Value Exchange Examples
  16. 16. Daily Deals
  17. 17. Whitepapers
  18. 18. Video Tutorials
  19. 19. Free Report
  20. 20. Free Reviews
  21. 21. Social Media Marketing
  22. 22. Infographic Marketing
  23. 23. Managing your leads
  24. 24. Lead Management
  25. 25. The Email Program
  26. 26. Email Marketing
  27. 27. Email CampaignsWelcome emailsAuto-respondersRecurring campaignsRSS/blog subscriptionSpecial offersNewslettersReferrals and couponsIntegrate with social media, video, maps
  28. 28. A/B Test to Know What Sells
  29. 29. Measure and Optimize
  30. 30. Testing & Measuring
  31. 31. Ongoing Optimization
  32. 32. Action Plan
  33. 33. Define Your Goals
  34. 34. Know What to Measure
  35. 35. Privacy Policy
  36. 36. Opt In Emails Only
  37. 37. Our Lead Nurturing Program
  38. 38. National Positions Lead NurturingCampaign Builder Custom profile and dashboard Lead generation marketing strategy and planCapture Leads Subscription form creation & implementation Capture leads and build sales funnelLead Management Organize and segment contact list into campaigns Target the right prospects with the right messageEmail Marketing Design, write and syndicate up to 3 email s/month Integrate with social media, coupons, referrals, videosConsulting & Reporting A/B testing, Traffic generation, deliverability, subscription rates, click throughsAdd Ons Landing Page Optimization Signpost Daily Deals Positive Reviews Pro Social media marketing Infographics Whitepapers
  39. 39. Q&A
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×