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How to Use Lead Nurturing to Grow Your Business
How to Use Lead Nurturing to Grow Your Business
How to Use Lead Nurturing to Grow Your Business
How to Use Lead Nurturing to Grow Your Business
How to Use Lead Nurturing to Grow Your Business
How to Use Lead Nurturing to Grow Your Business
How to Use Lead Nurturing to Grow Your Business
How to Use Lead Nurturing to Grow Your Business
How to Use Lead Nurturing to Grow Your Business
How to Use Lead Nurturing to Grow Your Business
How to Use Lead Nurturing to Grow Your Business
How to Use Lead Nurturing to Grow Your Business
How to Use Lead Nurturing to Grow Your Business
How to Use Lead Nurturing to Grow Your Business
How to Use Lead Nurturing to Grow Your Business
How to Use Lead Nurturing to Grow Your Business
How to Use Lead Nurturing to Grow Your Business
How to Use Lead Nurturing to Grow Your Business
How to Use Lead Nurturing to Grow Your Business
How to Use Lead Nurturing to Grow Your Business
How to Use Lead Nurturing to Grow Your Business
How to Use Lead Nurturing to Grow Your Business
How to Use Lead Nurturing to Grow Your Business
How to Use Lead Nurturing to Grow Your Business
How to Use Lead Nurturing to Grow Your Business
How to Use Lead Nurturing to Grow Your Business
How to Use Lead Nurturing to Grow Your Business
How to Use Lead Nurturing to Grow Your Business
How to Use Lead Nurturing to Grow Your Business
How to Use Lead Nurturing to Grow Your Business
How to Use Lead Nurturing to Grow Your Business
How to Use Lead Nurturing to Grow Your Business
How to Use Lead Nurturing to Grow Your Business
How to Use Lead Nurturing to Grow Your Business
How to Use Lead Nurturing to Grow Your Business
How to Use Lead Nurturing to Grow Your Business
How to Use Lead Nurturing to Grow Your Business
How to Use Lead Nurturing to Grow Your Business
How to Use Lead Nurturing to Grow Your Business
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How to Use Lead Nurturing to Grow Your Business

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Transcript

  • 1. How to Use Lead Nurturing to Grow Your BusinessBernard MayPresidentAdam De JongMarketing Manager
  • 2. AgendaWhat Is Lead Nurturing?Trends and StatsThe ChallengeThe OpportunityHow It WorksTips & TricksAction PlanQ&A
  • 3. What Is Lead Nurturing?Form Optimization – Lead Capture – Email Lead Nurturing
  • 4. Lead Nurturing Trends Hubspot. “120 Awesome Marketing, Stats, Charts & Graphs.” May, 2012 BTOB Magazine, March 2012 Econsultancy, March 2012 Forrester Research, January 2012 The Science of Email Marketing, 2012
  • 5. The Marketing Challenge
  • 6. Rankings & Traffic, Not Enough Sales!
  • 7. Visitors Aren’t Ready to Buy
  • 8. The Opportunity
  • 9. Maximize the Value of Each Visitor
  • 10. More Sales & Better Customer Retention
  • 11. How It Works
  • 12. Lead Nurturing Process Plan CampaignTesting & CaptureMeasuring Leads Email Lead Marketing Management
  • 13. Capture Leads
  • 14. Landing Page Optimization
  • 15. Value Exchange Examples
  • 16. Daily Deals
  • 17. Whitepapers
  • 18. Video Tutorials
  • 19. Free Report
  • 20. Free Reviews
  • 21. Social Media Marketing
  • 22. Infographic Marketing
  • 23. Managing your leads
  • 24. Lead Management
  • 25. The Email Program
  • 26. Email Marketing
  • 27. Email CampaignsWelcome emailsAuto-respondersRecurring campaignsRSS/blog subscriptionSpecial offersNewslettersReferrals and couponsIntegrate with social media, video, maps
  • 28. A/B Test to Know What Sells
  • 29. Measure and Optimize
  • 30. Testing & Measuring
  • 31. Ongoing Optimization
  • 32. Action Plan
  • 33. Define Your Goals
  • 34. Know What to Measure
  • 35. Privacy Policy
  • 36. Opt In Emails Only
  • 37. Our Lead Nurturing Program
  • 38. National Positions Lead NurturingCampaign Builder Custom profile and dashboard Lead generation marketing strategy and planCapture Leads Subscription form creation & implementation Capture leads and build sales funnelLead Management Organize and segment contact list into campaigns Target the right prospects with the right messageEmail Marketing Design, write and syndicate up to 3 email s/month Integrate with social media, coupons, referrals, videosConsulting & Reporting A/B testing, Traffic generation, deliverability, subscription rates, click throughsAdd Ons Landing Page Optimization Signpost Daily Deals Positive Reviews Pro Social media marketing Infographics Whitepapers
  • 39. Q&A

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