How to Use Lead Nurturing to Grow Your Business
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How to Use Lead Nurturing to Grow Your Business






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How to Use Lead Nurturing to Grow Your Business How to Use Lead Nurturing to Grow Your Business Presentation Transcript

  • How to Use Lead Nurturing to Grow Your BusinessBernard MayPresidentAdam De JongMarketing Manager
  • AgendaWhat Is Lead Nurturing?Trends and StatsThe ChallengeThe OpportunityHow It WorksTips & TricksAction PlanQ&A
  • What Is Lead Nurturing?Form Optimization – Lead Capture – Email Lead Nurturing
  • Lead Nurturing Trends Hubspot. “120 Awesome Marketing, Stats, Charts & Graphs.” May, 2012 BTOB Magazine, March 2012 Econsultancy, March 2012 Forrester Research, January 2012 The Science of Email Marketing, 2012
  • The Marketing Challenge
  • Rankings & Traffic, Not Enough Sales!
  • Visitors Aren’t Ready to Buy
  • The Opportunity
  • Maximize the Value of Each Visitor
  • More Sales & Better Customer Retention
  • How It Works
  • Lead Nurturing Process Plan CampaignTesting & CaptureMeasuring Leads Email Lead Marketing Management
  • Capture Leads
  • Landing Page Optimization
  • Value Exchange Examples
  • Daily Deals
  • Whitepapers
  • Video Tutorials
  • Free Report
  • Free Reviews
  • Social Media Marketing
  • Infographic Marketing
  • Managing your leads
  • Lead Management
  • The Email Program
  • Email Marketing
  • Email CampaignsWelcome emailsAuto-respondersRecurring campaignsRSS/blog subscriptionSpecial offersNewslettersReferrals and couponsIntegrate with social media, video, maps
  • A/B Test to Know What Sells
  • Measure and Optimize
  • Testing & Measuring
  • Ongoing Optimization
  • Action Plan
  • Define Your Goals
  • Know What to Measure
  • Privacy Policy
  • Opt In Emails Only
  • Our Lead Nurturing Program
  • National Positions Lead NurturingCampaign Builder Custom profile and dashboard Lead generation marketing strategy and planCapture Leads Subscription form creation & implementation Capture leads and build sales funnelLead Management Organize and segment contact list into campaigns Target the right prospects with the right messageEmail Marketing Design, write and syndicate up to 3 email s/month Integrate with social media, coupons, referrals, videosConsulting & Reporting A/B testing, Traffic generation, deliverability, subscription rates, click throughsAdd Ons Landing Page Optimization Signpost Daily Deals Positive Reviews Pro Social media marketing Infographics Whitepapers
  • Q&A