How to Use Lead Nurturing to Grow Your Business

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  • 1. How to Use Lead Nurturing to Grow Your BusinessBernard MayPresidentAdam De JongMarketing Manager
  • 2. AgendaWhat Is Lead Nurturing?Trends and StatsThe ChallengeThe OpportunityHow It WorksTips & TricksAction PlanQ&A
  • 3. What Is Lead Nurturing?Form Optimization – Lead Capture – Email Lead Nurturing
  • 4. Lead Nurturing Trends Hubspot. “120 Awesome Marketing, Stats, Charts & Graphs.” May, 2012 BTOB Magazine, March 2012 Econsultancy, March 2012 Forrester Research, January 2012 The Science of Email Marketing, 2012
  • 5. The Marketing Challenge
  • 6. Rankings & Traffic, Not Enough Sales!
  • 7. Visitors Aren’t Ready to Buy
  • 8. The Opportunity
  • 9. Maximize the Value of Each Visitor
  • 10. More Sales & Better Customer Retention
  • 11. How It Works
  • 12. Lead Nurturing Process Plan CampaignTesting & CaptureMeasuring Leads Email Lead Marketing Management
  • 13. Capture Leads
  • 14. Landing Page Optimization
  • 15. Value Exchange Examples
  • 16. Daily Deals
  • 17. Whitepapers
  • 18. Video Tutorials
  • 19. Free Report
  • 20. Free Reviews
  • 21. Social Media Marketing
  • 22. Infographic Marketing
  • 23. Managing your leads
  • 24. Lead Management
  • 25. The Email Program
  • 26. Email Marketing
  • 27. Email CampaignsWelcome emailsAuto-respondersRecurring campaignsRSS/blog subscriptionSpecial offersNewslettersReferrals and couponsIntegrate with social media, video, maps
  • 28. A/B Test to Know What Sells
  • 29. Measure and Optimize
  • 30. Testing & Measuring
  • 31. Ongoing Optimization
  • 32. Action Plan
  • 33. Define Your Goals
  • 34. Know What to Measure
  • 35. Privacy Policy
  • 36. Opt In Emails Only
  • 37. Our Lead Nurturing Program
  • 38. National Positions Lead NurturingCampaign Builder Custom profile and dashboard Lead generation marketing strategy and planCapture Leads Subscription form creation & implementation Capture leads and build sales funnelLead Management Organize and segment contact list into campaigns Target the right prospects with the right messageEmail Marketing Design, write and syndicate up to 3 email s/month Integrate with social media, coupons, referrals, videosConsulting & Reporting A/B testing, Traffic generation, deliverability, subscription rates, click throughsAdd Ons Landing Page Optimization Signpost Daily Deals Positive Reviews Pro Social media marketing Infographics Whitepapers
  • 39. Q&A