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How to Use Lead Nurturing to Grow Your Business
 

How to Use Lead Nurturing to Grow Your Business

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    How to Use Lead Nurturing to Grow Your Business How to Use Lead Nurturing to Grow Your Business Presentation Transcript

    • How to Use Lead Nurturing to Grow Your BusinessBernard MayPresidentAdam De JongMarketing Manager
    • AgendaWhat Is Lead Nurturing?Trends and StatsThe ChallengeThe OpportunityHow It WorksTips & TricksAction PlanQ&A
    • What Is Lead Nurturing?Form Optimization – Lead Capture – Email Lead Nurturing
    • Lead Nurturing Trends Hubspot. “120 Awesome Marketing, Stats, Charts & Graphs.” May, 2012 BTOB Magazine, March 2012 Econsultancy, March 2012 Forrester Research, January 2012 The Science of Email Marketing, 2012
    • The Marketing Challenge
    • Rankings & Traffic, Not Enough Sales!
    • Visitors Aren’t Ready to Buy
    • The Opportunity
    • Maximize the Value of Each Visitor
    • More Sales & Better Customer Retention
    • How It Works
    • Lead Nurturing Process Plan CampaignTesting & CaptureMeasuring Leads Email Lead Marketing Management
    • Capture Leads
    • Landing Page Optimization
    • Value Exchange Examples
    • Daily Deals
    • Whitepapers
    • Video Tutorials
    • Free Report
    • Free Reviews
    • Social Media Marketing
    • Infographic Marketing
    • Managing your leads
    • Lead Management
    • The Email Program
    • Email Marketing
    • Email CampaignsWelcome emailsAuto-respondersRecurring campaignsRSS/blog subscriptionSpecial offersNewslettersReferrals and couponsIntegrate with social media, video, maps
    • A/B Test to Know What Sells
    • Measure and Optimize
    • Testing & Measuring
    • Ongoing Optimization
    • Action Plan
    • Define Your Goals
    • Know What to Measure
    • Privacy Policy
    • Opt In Emails Only
    • Our Lead Nurturing Program
    • National Positions Lead NurturingCampaign Builder Custom profile and dashboard Lead generation marketing strategy and planCapture Leads Subscription form creation & implementation Capture leads and build sales funnelLead Management Organize and segment contact list into campaigns Target the right prospects with the right messageEmail Marketing Design, write and syndicate up to 3 email s/month Integrate with social media, coupons, referrals, videosConsulting & Reporting A/B testing, Traffic generation, deliverability, subscription rates, click throughsAdd Ons Landing Page Optimization Signpost Daily Deals Positive Reviews Pro Social media marketing Infographics Whitepapers
    • Q&A