Transcript of "How to Use Lead Nurturing to Grow Your Business"
How to Use Lead Nurturing to Grow Your BusinessBernard MayPresidentAdam De JongMarketing Manager
AgendaWhat Is Lead Nurturing?Trends and StatsThe ChallengeThe OpportunityHow It WorksTips & TricksAction PlanQ&A
What Is Lead Nurturing?Form Optimization – Lead Capture – Email Lead Nurturing
Lead Nurturing Trends Hubspot. “120 Awesome Marketing, Stats, Charts & Graphs.” May, 2012 BTOB Magazine, March 2012 Econsultancy, March 2012 Forrester Research, January 2012 The Science of Email Marketing, 2012
National Positions Lead NurturingCampaign Builder Custom profile and dashboard Lead generation marketing strategy and planCapture Leads Subscription form creation & implementation Capture leads and build sales funnelLead Management Organize and segment contact list into campaigns Target the right prospects with the right messageEmail Marketing Design, write and syndicate up to 3 email s/month Integrate with social media, coupons, referrals, videosConsulting & Reporting A/B testing, Traffic generation, deliverability, subscription rates, click throughsAdd Ons Landing Page Optimization Signpost Daily Deals Positive Reviews Pro Social media marketing Infographics Whitepapers