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How to Use Content Marketing to Transform Your SEO
 

How to Use Content Marketing to Transform Your SEO

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Quality content is one of the best ways to increase search engine rankings and web traffic. This presentation will show you how to create content that boosts your SEO.

Quality content is one of the best ways to increase search engine rankings and web traffic. This presentation will show you how to create content that boosts your SEO.

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  • To win in the SEO space you need great contentGoogle is ever evolving All content should work togetherI know we used to be able
  • How do you become an authority? How does this happen?
  • This is the most important contentYour website is the most criticalWell structuredBuilt around keywordsHelp with conversionsThe face of your businessThis is where you are going to create credibilityIt’s an investment in your business
  • Blogging on its own can boost rankings
  • Pros and cons
  • The difference between onsite and guest bloggingWhat do we do? It’s like PRWe find the best bloggers and the one that fits your messageGet content posted on these sites100% safe and powerfulTalk about the value exchange
  • A lot of you might do squidoo, infobarrel, posterousJust want to say this is a great technique. Shows that you have depth. You need to swap this in and out. Use these four sites interchangably, or multiple ones at the same time.Talk about the future of this…where we see this going?It’s becoming harder, it needs to informative. Can’t do it purely for marketing purposes.Squidoo doesn’t allow spammy content because they want to keep a high PR so they can get a lot for advertisingTalk about pitch engine. All of these could generate traffic in addition to backlinks.
  • A lot of you might do squidoo, infobarrel, posterousJust want to say this is a great technique. Shows that you have depth. You need to swap this in and out. Use these four sites interchangably, or multiple ones at the same time.Talk about the future of this…where we see this going?It’s becoming harder, it needs to informative. Can’t do it purely for marketing purposes.Squidoo doesn’t allow spammy content because they want to keep a high PR so they can get a lot for advertisingTalk about pitch engine. All of these could generate traffic in addition to backlinks.
  • A lot of you might do squidoo, infobarrel, posterousJust want to say this is a great technique. Shows that you have depth. You need to swap this in and out. Use these four sites interchangably, or multiple ones at the same time.Talk about the future of this…where we see this going?It’s becoming harder, it needs to informative. Can’t do it purely for marketing purposes.Squidoo doesn’t allow spammy content because they want to keep a high PR so they can get a lot for advertisingTalk about pitch engine. All of these could generate traffic in addition to backlinks.
  • Our commenters need to add value there are two ways to comment. Many do it in a spammy way, and that’s not good.Matt cutts always talks about organic value. You want it to stick. Talk about the pros and cons.
  • We’ve found that there are other video sites for submission that help generate quality backlinkWe’re not going to spin the content…all unique

How to Use Content Marketing to Transform Your SEO How to Use Content Marketing to Transform Your SEO Presentation Transcript