How to Use Content Marketing   to Transform Your SEOTiffany SandsCreative Media ManagerAdam de JongMarketing Manager
AgendaContent in 2013 and BeyondYour Content Goals for SEOThe Marketing OpportunityGuide to Content MarketingAction PlanQ&A
Content in 2013 and BeyondSEO has changed foreverTo generate top rankings and drive traffic forclients, you must generate ...
Your Content Goals for SEO                     Authority   Conversions                   Backlinks           Traffic      ...
The Marketing OpportunityQuality backlinks and organic promotion = topGoogle rankings that lastMakes you bulletproof to th...
Guide to Content Marketing
Content StrategiesPosition yourself as the expertEmbrace your nicheCreate a value exchange
Website ContentThe most important content you haveContent themes around a bunch of topics(keywords)Optimize existing conte...
BloggingBlogging is absolutelycrucial to your SEO!Blog at leasttwice/weekAn extension of yourcontent themesBacklink tointe...
Press Release
Guest Blogging
Guest Blogging
InfographicsGPS tracking devicesCustom Infographiccampaign:  “Why Teens Suck at  Driving”  30+ quality backlinks  includin...
Infographics                 Month 1              Research/Plan/                  Design Month 2                       Mon...
Squidoo
InfoBarrel
Posterous
Pitch Engine
Blog Commenting
Video Submission        Dominates for “Truck Bed Covers”        • 99,504 Video Views        • 18,746 site visits        • ...
Social Media Marketing
Provide Value Exchange
Looking AheadNew ways to build authority and backlinksKeep generating offsite content in a variety ofways and on a variety...
Conclusion
Your Action PlanGet a Free Content Marketing Audit!  Identify the holes in your content strategy  Where can you build auth...
Q&A
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How to Use Content Marketing to Transform Your SEO

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Quality content is one of the best ways to increase search engine rankings and web traffic. This presentation will show you how to create content that boosts your SEO.

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  • To win in the SEO space you need great contentGoogle is ever evolving All content should work togetherI know we used to be able
  • How do you become an authority? How does this happen?
  • This is the most important contentYour website is the most criticalWell structuredBuilt around keywordsHelp with conversionsThe face of your businessThis is where you are going to create credibilityIt’s an investment in your business
  • Blogging on its own can boost rankings
  • Pros and cons
  • The difference between onsite and guest bloggingWhat do we do? It’s like PRWe find the best bloggers and the one that fits your messageGet content posted on these sites100% safe and powerfulTalk about the value exchange
  • A lot of you might do squidoo, infobarrel, posterousJust want to say this is a great technique. Shows that you have depth. You need to swap this in and out. Use these four sites interchangably, or multiple ones at the same time.Talk about the future of this…where we see this going?It’s becoming harder, it needs to informative. Can’t do it purely for marketing purposes.Squidoo doesn’t allow spammy content because they want to keep a high PR so they can get a lot for advertisingTalk about pitch engine. All of these could generate traffic in addition to backlinks.
  • A lot of you might do squidoo, infobarrel, posterousJust want to say this is a great technique. Shows that you have depth. You need to swap this in and out. Use these four sites interchangably, or multiple ones at the same time.Talk about the future of this…where we see this going?It’s becoming harder, it needs to informative. Can’t do it purely for marketing purposes.Squidoo doesn’t allow spammy content because they want to keep a high PR so they can get a lot for advertisingTalk about pitch engine. All of these could generate traffic in addition to backlinks.
  • A lot of you might do squidoo, infobarrel, posterousJust want to say this is a great technique. Shows that you have depth. You need to swap this in and out. Use these four sites interchangably, or multiple ones at the same time.Talk about the future of this…where we see this going?It’s becoming harder, it needs to informative. Can’t do it purely for marketing purposes.Squidoo doesn’t allow spammy content because they want to keep a high PR so they can get a lot for advertisingTalk about pitch engine. All of these could generate traffic in addition to backlinks.
  • Our commenters need to add value there are two ways to comment. Many do it in a spammy way, and that’s not good.Matt cutts always talks about organic value. You want it to stick. Talk about the pros and cons.
  • We’ve found that there are other video sites for submission that help generate quality backlinkWe’re not going to spin the content…all unique
  • How to Use Content Marketing to Transform Your SEO

    1. 1. How to Use Content Marketing to Transform Your SEOTiffany SandsCreative Media ManagerAdam de JongMarketing Manager
    2. 2. AgendaContent in 2013 and BeyondYour Content Goals for SEOThe Marketing OpportunityGuide to Content MarketingAction PlanQ&A
    3. 3. Content in 2013 and BeyondSEO has changed foreverTo generate top rankings and drive traffic forclients, you must generate great contentContent needs to be seen as a link and trafficacquisition strategy!
    4. 4. Your Content Goals for SEO Authority Conversions Backlinks Traffic Rankings
    5. 5. The Marketing OpportunityQuality backlinks and organic promotion = topGoogle rankings that lastMakes you bulletproof to the next Googlealgorithm update!Customers see you as the Industry Leader
    6. 6. Guide to Content Marketing
    7. 7. Content StrategiesPosition yourself as the expertEmbrace your nicheCreate a value exchange
    8. 8. Website ContentThe most important content you haveContent themes around a bunch of topics(keywords)Optimize existing contentFresh, unique content built regularly
    9. 9. BloggingBlogging is absolutelycrucial to your SEO!Blog at leasttwice/weekAn extension of yourcontent themesBacklink tointernal/product pagesIncorporate imagesand videosPromote on socialmedia
    10. 10. Press Release
    11. 11. Guest Blogging
    12. 12. Guest Blogging
    13. 13. InfographicsGPS tracking devicesCustom Infographiccampaign: “Why Teens Suck at Driving” 30+ quality backlinks including PR 7, PR 6 and P6 5 sites Posted on National Geographic!
    14. 14. Infographics Month 1 Research/Plan/ Design Month 2 Month 2 Outreach, Creation &Promotion & Implementation Reporting
    15. 15. Squidoo
    16. 16. InfoBarrel
    17. 17. Posterous
    18. 18. Pitch Engine
    19. 19. Blog Commenting
    20. 20. Video Submission Dominates for “Truck Bed Covers” • 99,504 Video Views • 18,746 site visits • 314% increase in traffic
    21. 21. Social Media Marketing
    22. 22. Provide Value Exchange
    23. 23. Looking AheadNew ways to build authority and backlinksKeep generating offsite content in a variety ofways and on a variety of top ranking websites Blogs Videos Webinars Photo galleries Presentations Audio Social media bookmarking
    24. 24. Conclusion
    25. 25. Your Action PlanGet a Free Content Marketing Audit! Identify the holes in your content strategy Where can you build authority? Where can you generate backlinks? How can you build your brand?Contact your Account Manager today!
    26. 26. Q&A
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