How to Increase eCommerce    Sales Immediately   David Jaeger   SEM Director   Adam De Jong   Marketing Manager
AgendaWhere Your Products are Getting FoundWhy Expand to Other ChannelsFree ChannelsPaid ChannelsMarketplacesThe Opportuni...
Where Your Products Are Found          Paid       Free        channels   channels           Marketplaces
Why Expand to Other ChannelsDiversify &   Optimize Your    Increase Protect       Investment     Gross Sales
Free Channels   Pros                Cons                         SomeHuge opportunity      Competitive                   E...
Google Shopping
Paid Channels   Pros                Cons  TremendousVolume of traffic     Datafeed                    management is       ...
Marketplaces Pros             Cons  No Risk        No BrandingLarge Market    Margins Low                  Inventory      ...
The Opportunity in 2012Top rankings in 1-3weeks for 1,000s+productsDominate Google inUniversal Search,Paid Ads, andShoppin...
Keys to eCommerce SuccessGoogle ShoppingRanking Keys
Product Data Is Crucial!Organic Search =     Shopping Results =Content is crucial   Product data isto rankings &        cr...
Be Price Competitive!
CSE ChallengesLots of MinutiaeFormattingOptimizationBid ManagementInventory SynchronizationReporting
Channel Syndication
Channel Integration & Optimization
How It Works                  Week 3-4       Month 2  Week 1-2                  Data trouble   onwardsData gathering/    s...
Case Study
Action PlanManage 5 SKUsIs data complete?Can you export tomultiple channels?Get a FREEconsultation!Call Your Salespersonor...
Q&A
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How to Increase Ecommerce Sales Immediately

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The step-by-step approach to getting your products top rankings on Google Shopping, Bing Shopping, Amazon, NexTag, Shopzilla and all the top Comparison Shopping Engines.

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  • Unlike regular PPCNo bidding on keywordsPay a specific amount for each product clickTo maximize ROI, optimize at “SKU level”Con: hell of a lot of work, huge management problems…risk losing lots of money
  • Fixed cost allows everyone inLittle investment, little riskLot of sales volume, huge competitionOpportunity to get multiple listings in Google Shopping
  • Change the text and add shopping resultsWhat’s the timeframe of getting ranking?Who’s the ideal client? Hundreds of branded products
  • Cross channel inventory
  • How to Increase Ecommerce Sales Immediately

    1. 1. How to Increase eCommerce Sales Immediately David Jaeger SEM Director Adam De Jong Marketing Manager
    2. 2. AgendaWhere Your Products are Getting FoundWhy Expand to Other ChannelsFree ChannelsPaid ChannelsMarketplacesThe Opportunity in 2012Keys to eCommerce SuccessNational eCommerce BoosterAction PlanQ&A
    3. 3. Where Your Products Are Found Paid Free channels channels Marketplaces
    4. 4. Why Expand to Other ChannelsDiversify & Optimize Your Increase Protect Investment Gross Sales
    5. 5. Free Channels Pros Cons SomeHuge opportunity Competitive Elements hard to change (e.g. reviews)Google is 25% of CSE market Less Control over placement (e.g. It’s free! SKU tie being predominant)
    6. 6. Google Shopping
    7. 7. Paid Channels Pros Cons TremendousVolume of traffic Datafeed management is tediousGain exposure in almost all Interfaces are verticals hard to use Clicks are targeted Each product has different ROI Clicks are Targets cheaper thanregular adwords
    8. 8. Marketplaces Pros Cons No Risk No BrandingLarge Market Margins Low Inventory Management can be challenging
    9. 9. The Opportunity in 2012Top rankings in 1-3weeks for 1,000s+productsDominate Google inUniversal Search,Paid Ads, andShopping ResultsIncrease Sales &Achieve Positive ROI
    10. 10. Keys to eCommerce SuccessGoogle ShoppingRanking Keys
    11. 11. Product Data Is Crucial!Organic Search = Shopping Results =Content is crucial Product data isto rankings & crucial to rankingstraffic & traffic
    12. 12. Be Price Competitive!
    13. 13. CSE ChallengesLots of MinutiaeFormattingOptimizationBid ManagementInventory SynchronizationReporting
    14. 14. Channel Syndication
    15. 15. Channel Integration & Optimization
    16. 16. How It Works Week 3-4 Month 2 Week 1-2 Data trouble onwardsData gathering/ shooting &implementation Channel optimization expansion
    17. 17. Case Study
    18. 18. Action PlanManage 5 SKUsIs data complete?Can you export tomultiple channels?Get a FREEconsultation!Call Your Salespersonor the main line at:877-866-6699
    19. 19. Q&A
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