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How to Increase Ecommerce Sales Immediately
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How to Increase Ecommerce Sales Immediately

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The step-by-step approach to getting your products top rankings on Google Shopping, Bing Shopping, Amazon, NexTag, Shopzilla and all the top Comparison Shopping Engines.

The step-by-step approach to getting your products top rankings on Google Shopping, Bing Shopping, Amazon, NexTag, Shopzilla and all the top Comparison Shopping Engines.

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  • Unlike regular PPCNo bidding on keywordsPay a specific amount for each product clickTo maximize ROI, optimize at “SKU level”Con: hell of a lot of work, huge management problems…risk losing lots of money
  • Fixed cost allows everyone inLittle investment, little riskLot of sales volume, huge competitionOpportunity to get multiple listings in Google Shopping
  • Change the text and add shopping resultsWhat’s the timeframe of getting ranking?Who’s the ideal client? Hundreds of branded products
  • Cross channel inventory

Transcript

  • 1. How to Increase eCommerce Sales Immediately David Jaeger SEM Director Adam De Jong Marketing Manager
  • 2. AgendaWhere Your Products are Getting FoundWhy Expand to Other ChannelsFree ChannelsPaid ChannelsMarketplacesThe Opportunity in 2012Keys to eCommerce SuccessNational eCommerce BoosterAction PlanQ&A
  • 3. Where Your Products Are Found Paid Free channels channels Marketplaces
  • 4. Why Expand to Other ChannelsDiversify & Optimize Your Increase Protect Investment Gross Sales
  • 5. Free Channels Pros Cons SomeHuge opportunity Competitive Elements hard to change (e.g. reviews)Google is 25% of CSE market Less Control over placement (e.g. It’s free! SKU tie being predominant)
  • 6. Google Shopping
  • 7. Paid Channels Pros Cons TremendousVolume of traffic Datafeed management is tediousGain exposure in almost all Interfaces are verticals hard to use Clicks are targeted Each product has different ROI Clicks are Targets cheaper thanregular adwords
  • 8. Marketplaces Pros Cons No Risk No BrandingLarge Market Margins Low Inventory Management can be challenging
  • 9. The Opportunity in 2012Top rankings in 1-3weeks for 1,000s+productsDominate Google inUniversal Search,Paid Ads, andShopping ResultsIncrease Sales &Achieve Positive ROI
  • 10. Keys to eCommerce SuccessGoogle ShoppingRanking Keys
  • 11. Product Data Is Crucial!Organic Search = Shopping Results =Content is crucial Product data isto rankings & crucial to rankingstraffic & traffic
  • 12. Be Price Competitive!
  • 13. CSE ChallengesLots of MinutiaeFormattingOptimizationBid ManagementInventory SynchronizationReporting
  • 14. Channel Syndication
  • 15. Channel Integration & Optimization
  • 16. How It Works Week 3-4 Month 2 Week 1-2 Data trouble onwardsData gathering/ shooting &implementation Channel optimization expansion
  • 17. Case Study
  • 18. Action PlanManage 5 SKUsIs data complete?Can you export tomultiple channels?Get a FREEconsultation!Call Your Salespersonor the main line at:877-866-6699
  • 19. Q&A