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National Mobile Marketing  Ron Laughton Chief Technology Officer Adam De Jong Marketing Manager www.nationalreviews.com
Agenda <ul><li>Why Reviews Matter </li></ul><ul><li>The Challenge </li></ul><ul><li>The Opportunity </li></ul><ul><li>Prod...
Your Reviews Matter 90%  of people trust recommendations from people they don’t know 80%  of customers reverse purchase af...
The Yellow Pages are Extinct!
 
Reviews = Local & Mobile Sales <ul><li>Reviews drive clicks on mobile! </li></ul><ul><li>Reviews are the most important fa...
The Challenge <ul><li>Complainers complain </li></ul><ul><li>Happy customers are silent </li></ul><ul><li>Your reputation ...
Use Reviews to Win Over New Customers
Product Demo
Reviews ROI Calculator
<ul><li>Drown our your bad reviews </li></ul><ul><li>Works with all major reviews sites </li></ul><ul><li>Win over new cus...
Positive Reviews Pro Success Story <ul><li>Consumer retail company in Southwest </li></ul><ul><li>The problem: Angry, ecce...
The Results <ul><li>After 10 weeks of using Positive Reviews Pro: </li></ul><ul><li>168 positive reviews posted for 7 bran...
“ It takes 20 years to build a good reputation and 5 minutes to ruin it. If you think of that, you ’ ll do things differen...
Q & A
 
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How to Drown Out Negative Reviews Online

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80% of customers reverse a purchase because of bad online reviews. To learn how to drown out negative reviews and protect your brand, call us at 877.866.6699 for a free demo of Positive Reviews Pro!

Published in: Business, News & Politics
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  • Blue screen White font Check the grammar of the quote It ’s unfair The complainers complain and the good customers aren ’t accounted for
  • Transcript of "How to Drown Out Negative Reviews Online"

    1. 1. National Mobile Marketing Ron Laughton Chief Technology Officer Adam De Jong Marketing Manager www.nationalreviews.com
    2. 2. Agenda <ul><li>Why Reviews Matter </li></ul><ul><li>The Challenge </li></ul><ul><li>The Opportunity </li></ul><ul><li>Product Demo </li></ul><ul><li>Positive Reviews Pro Success Story </li></ul><ul><li>Q & A </li></ul>
    3. 3. Your Reviews Matter 90% of people trust recommendations from people they don’t know 80% of customers reverse purchase after reading negative review. 20% increase in sales found after 3 star boost in ratings. 78% of people research online before buying product/service Michael Luca, Harvard Business School, Reviews, Reputation and Revenue: The Case of Yelp.com. September 16, 2011 Cone Communications, Online Influence Trend Tracker, 2011 Nielson report, Global Advertising: Consumers Trust Real Friends and Virtual Strangers the Most, 2009.
    4. 4. The Yellow Pages are Extinct!
    5. 6. Reviews = Local & Mobile Sales <ul><li>Reviews drive clicks on mobile! </li></ul><ul><li>Reviews are the most important factor </li></ul>Mediative, The Value of Optimizing Your Google Places Listing, November, 2011.
    6. 7. The Challenge <ul><li>Complainers complain </li></ul><ul><li>Happy customers are silent </li></ul><ul><li>Your reputation is NOT accurate </li></ul><ul><li>The search results are biased AGAINST your business </li></ul>
    7. 8. Use Reviews to Win Over New Customers
    8. 9. Product Demo
    9. 10. Reviews ROI Calculator
    10. 11. <ul><li>Drown our your bad reviews </li></ul><ul><li>Works with all major reviews sites </li></ul><ul><li>Win over new customers </li></ul><ul><li>Boost local & mobile sales </li></ul><ul><li>Email marketing & social media </li></ul><ul><li>Coupons </li></ul><ul><li>Testimonials </li></ul><ul><li>Brand protection </li></ul>
    11. 12. Positive Reviews Pro Success Story <ul><li>Consumer retail company in Southwest </li></ul><ul><li>The problem: Angry, eccentric customers complained while happy customers were silent </li></ul><ul><li>Bad reviews of local branches unfairly tarnished brand & hurt sales </li></ul>
    12. 13. The Results <ul><li>After 10 weeks of using Positive Reviews Pro: </li></ul><ul><li>168 positive reviews posted for 7 branches </li></ul><ul><li>Organic reviews from happy customers </li></ul><ul><li>Ratings boost from 2.1 to 4.2 stars on 38 sites </li></ul><ul><li>8% monthly sales boost with email marketing </li></ul>
    13. 14. “ It takes 20 years to build a good reputation and 5 minutes to ruin it. If you think of that, you ’ ll do things differently” Warren Buffett
    14. 15. Q & A
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