How to Drown Out Negative Reviews Online
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How to Drown Out Negative Reviews Online

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80% of customers reverse a purchase because of bad online reviews. To learn how to drown out negative reviews and protect your brand, call us at 877.866.6699 for a free demo of Positive Reviews Pro!

80% of customers reverse a purchase because of bad online reviews. To learn how to drown out negative reviews and protect your brand, call us at 877.866.6699 for a free demo of Positive Reviews Pro!

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  • Blue screen White font Check the grammar of the quote It ’s unfair The complainers complain and the good customers aren ’t accounted for

Transcript

  • 1. National Mobile Marketing Ron Laughton Chief Technology Officer Adam De Jong Marketing Manager www.nationalreviews.com
  • 2. Agenda
    • Why Reviews Matter
    • The Challenge
    • The Opportunity
    • Product Demo
    • Positive Reviews Pro Success Story
    • Q & A
  • 3. Your Reviews Matter 90% of people trust recommendations from people they don’t know 80% of customers reverse purchase after reading negative review. 20% increase in sales found after 3 star boost in ratings. 78% of people research online before buying product/service Michael Luca, Harvard Business School, Reviews, Reputation and Revenue: The Case of Yelp.com. September 16, 2011 Cone Communications, Online Influence Trend Tracker, 2011 Nielson report, Global Advertising: Consumers Trust Real Friends and Virtual Strangers the Most, 2009.
  • 4. The Yellow Pages are Extinct!
  • 5.  
  • 6. Reviews = Local & Mobile Sales
    • Reviews drive clicks on mobile!
    • Reviews are the most important factor
    Mediative, The Value of Optimizing Your Google Places Listing, November, 2011.
  • 7. The Challenge
    • Complainers complain
    • Happy customers are silent
    • Your reputation is NOT accurate
    • The search results are biased AGAINST your business
  • 8. Use Reviews to Win Over New Customers
  • 9. Product Demo
  • 10. Reviews ROI Calculator
  • 11.
    • Drown our your bad reviews
    • Works with all major reviews sites
    • Win over new customers
    • Boost local & mobile sales
    • Email marketing & social media
    • Coupons
    • Testimonials
    • Brand protection
  • 12. Positive Reviews Pro Success Story
    • Consumer retail company in Southwest
    • The problem: Angry, eccentric customers complained while happy customers were silent
    • Bad reviews of local branches unfairly tarnished brand & hurt sales
  • 13. The Results
    • After 10 weeks of using Positive Reviews Pro:
    • 168 positive reviews posted for 7 branches
    • Organic reviews from happy customers
    • Ratings boost from 2.1 to 4.2 stars on 38 sites
    • 8% monthly sales boost with email marketing
  • 14. “ It takes 20 years to build a good reputation and 5 minutes to ruin it. If you think of that, you ’ ll do things differently” Warren Buffett
  • 15. Q & A
  • 16.