Your SlideShare is downloading. ×
0
How to Drown Out Negative Reviews Online
How to Drown Out Negative Reviews Online
How to Drown Out Negative Reviews Online
How to Drown Out Negative Reviews Online
How to Drown Out Negative Reviews Online
How to Drown Out Negative Reviews Online
How to Drown Out Negative Reviews Online
How to Drown Out Negative Reviews Online
How to Drown Out Negative Reviews Online
How to Drown Out Negative Reviews Online
How to Drown Out Negative Reviews Online
How to Drown Out Negative Reviews Online
How to Drown Out Negative Reviews Online
How to Drown Out Negative Reviews Online
How to Drown Out Negative Reviews Online
How to Drown Out Negative Reviews Online
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

How to Drown Out Negative Reviews Online

659

Published on

80% of customers reverse a purchase because of bad online reviews. To learn how to drown out negative reviews and protect your brand, call us at 877.866.6699 for a free demo of Positive Reviews Pro!

80% of customers reverse a purchase because of bad online reviews. To learn how to drown out negative reviews and protect your brand, call us at 877.866.6699 for a free demo of Positive Reviews Pro!

Published in: Business, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
659
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Blue screen White font Check the grammar of the quote It ’s unfair The complainers complain and the good customers aren ’t accounted for
  • Transcript

    • 1. National Mobile Marketing Ron Laughton Chief Technology Officer Adam De Jong Marketing Manager www.nationalreviews.com
    • 2. Agenda <ul><li>Why Reviews Matter </li></ul><ul><li>The Challenge </li></ul><ul><li>The Opportunity </li></ul><ul><li>Product Demo </li></ul><ul><li>Positive Reviews Pro Success Story </li></ul><ul><li>Q & A </li></ul>
    • 3. Your Reviews Matter 90% of people trust recommendations from people they don’t know 80% of customers reverse purchase after reading negative review. 20% increase in sales found after 3 star boost in ratings. 78% of people research online before buying product/service Michael Luca, Harvard Business School, Reviews, Reputation and Revenue: The Case of Yelp.com. September 16, 2011 Cone Communications, Online Influence Trend Tracker, 2011 Nielson report, Global Advertising: Consumers Trust Real Friends and Virtual Strangers the Most, 2009.
    • 4. The Yellow Pages are Extinct!
    • 5.  
    • 6. Reviews = Local & Mobile Sales <ul><li>Reviews drive clicks on mobile! </li></ul><ul><li>Reviews are the most important factor </li></ul>Mediative, The Value of Optimizing Your Google Places Listing, November, 2011.
    • 7. The Challenge <ul><li>Complainers complain </li></ul><ul><li>Happy customers are silent </li></ul><ul><li>Your reputation is NOT accurate </li></ul><ul><li>The search results are biased AGAINST your business </li></ul>
    • 8. Use Reviews to Win Over New Customers
    • 9. Product Demo
    • 10. Reviews ROI Calculator
    • 11. <ul><li>Drown our your bad reviews </li></ul><ul><li>Works with all major reviews sites </li></ul><ul><li>Win over new customers </li></ul><ul><li>Boost local & mobile sales </li></ul><ul><li>Email marketing & social media </li></ul><ul><li>Coupons </li></ul><ul><li>Testimonials </li></ul><ul><li>Brand protection </li></ul>
    • 12. Positive Reviews Pro Success Story <ul><li>Consumer retail company in Southwest </li></ul><ul><li>The problem: Angry, eccentric customers complained while happy customers were silent </li></ul><ul><li>Bad reviews of local branches unfairly tarnished brand & hurt sales </li></ul>
    • 13. The Results <ul><li>After 10 weeks of using Positive Reviews Pro: </li></ul><ul><li>168 positive reviews posted for 7 branches </li></ul><ul><li>Organic reviews from happy customers </li></ul><ul><li>Ratings boost from 2.1 to 4.2 stars on 38 sites </li></ul><ul><li>8% monthly sales boost with email marketing </li></ul>
    • 14. “ It takes 20 years to build a good reputation and 5 minutes to ruin it. If you think of that, you ’ ll do things differently” Warren Buffett
    • 15. Q & A
    • 16.  

    ×