Emerging Technologies in HigherEducation: Privacy in Social Media     Learning Assignments            by Kathleen Jo     C...
Table of Contents•   Programs and Social Media Platforms•   Educate Your Students•   Guidelines•   Privacy for All•   The ...
Which social media platforms make sense for which programs.SOCIAL MEDIA PLATFORMS
FacebookPrograms• Marketing• Public Relations• Crisis CommunicationsExample• Unprecedented outage  left millions in the da...
TwitterPrograms• Journalism• Homeland Security and   Emergency Management• Business Continuity• Crisis CommunicationsExamp...
BloggingPrograms• Public Relations• Marketing• English• Almost any program you  can imagineExample• School of Health and  ...
ForumsPrograms• Psychology• Sociology• Engineering• AnthropologyExamples• Customer Service /  Technical Support  http://fo...
Knowledge is power, especially when it comes to social media.EDUCATE YOUR STUDENTS
Things to Teach Your Students                About Social Media•   Social media posts live FOREVER    online and can follo...
Things to Teach Your Students            About Social Media• Having a personal profile  on social media  *** IS NOT ***  t...
Things to Teach Your Students               About Social Media• What you post, tweet,  list, name, or pin will  reflect on...
Things to Teach Your Students            About Social Media• Personal Issues  – TMI (Too Much Information)• Expect the bes...
How to protect your students’ privacy.GUIDELINES
Guidelines• Have students create social  media accounts that have  nothing to do with their  personal accounts   – Do not ...
Guidelines• Never correct a student  out in public   – Private critiques via social     platform when possible   – Email  ...
Guidelines• Use student aliases when  speaking to them  publically on any social  media platform  whenever possible   – @N...
Guidelines• Never, ever speak  about grades on  social mediaWhy• Grades and grade  results are protected  under FERPA laws
Guidelines• Confirmation  that a student is  attending our  institution via a  social media postWhy• FERPA
How to protect your privacy and the privacy of the institution.PRIVACY FOR ALL
Privacy for Faculty• It is recommended that you do  not friend students with your  personal profile on any social  media p...
Privacy for the Employer• Below is an excerpt from our Social Media Guidelines for National  University System Administrat...
Privacy for the Employer•   Another excerpt from our Social Media Guidelines for National University    System Administrat...
Some answers to some questions.THE DEVIL’S ADVOCATE
Proof of Ownership• What if a student  needs to prove that  their “alias” account is  really theirs?   – Private messaging...
Crisis Situation• What if a student gets  involved in a crisis  situation in social media?   – Trial by fire, this is soci...
Friend Request Refusal• Is there a canned         Hi (first name),  response that I can       Due to a new National Univer...
Was there something I missed?QUESTIONS
Contact Information• http://twitter.com/thekathleenjo
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Emerging Technologies in Higher Education - Privacy in Social Media Learning Assignments

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Learn how to set adequate data privacy parameters around assignments that utilize social media, by educating students on how to safeguard and protect themselves, while enhancing their personal and professional reputations.

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Emerging Technologies in Higher Education - Privacy in Social Media Learning Assignments

  1. 1. Emerging Technologies in HigherEducation: Privacy in Social Media Learning Assignments by Kathleen Jo Community Manager for the National University System
  2. 2. Table of Contents• Programs and Social Media Platforms• Educate Your Students• Guidelines• Privacy for All• The Devil’s Advocate• Questions
  3. 3. Which social media platforms make sense for which programs.SOCIAL MEDIA PLATFORMS
  4. 4. FacebookPrograms• Marketing• Public Relations• Crisis CommunicationsExample• Unprecedented outage left millions in the dark http://www.utsandiego.c om/news/2011/sep/08/ widespread-power- outages-across-san- diego-county/
  5. 5. TwitterPrograms• Journalism• Homeland Security and Emergency Management• Business Continuity• Crisis CommunicationsExample• When disaster struck Japan, Google and Twitter became tech first responders http://www.mercurynews.com /business/ci_21870944/when- disaster-struck-japan-google- and-twitter-became
  6. 6. BloggingPrograms• Public Relations• Marketing• English• Almost any program you can imagineExample• School of Health and Human http://schoolofhealthandh umanservicesblog.blogspot .com/
  7. 7. ForumsPrograms• Psychology• Sociology• Engineering• AnthropologyExamples• Customer Service / Technical Support http://forums.verizon.com• Social Community http://nucommons.nu.edu
  8. 8. Knowledge is power, especially when it comes to social media.EDUCATE YOUR STUDENTS
  9. 9. Things to Teach Your Students About Social Media• Social media posts live FOREVER online and can follow you where ever you go – http://mashable.com/2011/06/16 /weinergate-social-media-job- loss/• Thirty-Seven Percent of Companies Use Social Networks to Research Potential Job Candidates, According to New CareerBuilder Survey Ashley Payne – http://www.prnewswire.com/ne ws-releases/thirty-seven-percent- of-companies-use-social- networks-to-research-potential- job-candidates-according-to-new- careerbuilder-survey- 147885445.html
  10. 10. Things to Teach Your Students About Social Media• Having a personal profile on social media *** IS NOT *** the same as representing a Company or Brand professionally• There is no difference between your personal life and public life if you choose to utilize social media• Anything you say or post can be SEEN BY EVERYONE
  11. 11. Things to Teach Your Students About Social Media• What you post, tweet, list, name, or pin will reflect on your reputation• Basic rules of communication still apply – Talking to yourself – Negativity – Positivity – “Please” “Thank you” “You’re welcome”
  12. 12. Things to Teach Your Students About Social Media• Personal Issues – TMI (Too Much Information)• Expect the best and worst that humanity has to offer – Friendship – Love – Altruism – Hate speech – Profanity – Obscene images – And vice versa in regards to your reputation
  13. 13. How to protect your students’ privacy.GUIDELINES
  14. 14. Guidelines• Have students create social media accounts that have nothing to do with their personal accounts – Do not use their real names – Create different email address – Do not use NU in the username – Reputation, reputation, reputation• Why – Protect the student’s real name (FERPA) – Mindset – Risk Mitigation – Anonymity
  15. 15. Guidelines• Never correct a student out in public – Private critiques via social platform when possible – Email – Phone call – Messenger bird• Why – Best practice – Grading critiques (FERPA)
  16. 16. Guidelines• Use student aliases when speaking to them publically on any social media platform whenever possible – @NUHSEM vs. Dr. Goldberg – Some platforms this is not possible, e.g. LinkedIn• Why – Protect the student’s real name (FERPA)
  17. 17. Guidelines• Never, ever speak about grades on social mediaWhy• Grades and grade results are protected under FERPA laws
  18. 18. Guidelines• Confirmation that a student is attending our institution via a social media postWhy• FERPA
  19. 19. How to protect your privacy and the privacy of the institution.PRIVACY FOR ALL
  20. 20. Privacy for Faculty• It is recommended that you do not friend students with your personal profile on any social media platform• Teacher fired over ‘friending’ – http://www.boston.com/news /local/articles/2011/05/26/fac ebook_misstep_gets_abington _substitute_teacher_fired/Recommendation• Create a social media profile on each platform ONLY for the purposes of teaching• Do not use this account to post personal information EVER
  21. 21. Privacy for the Employer• Below is an excerpt from our Social Media Guidelines for National University System Administrators• Leaking a new product launch• The faculty’s employer has the right to privacy as well• Accreditation
  22. 22. Privacy for the Employer• Another excerpt from our Social Media Guidelines for National University System Administrators• It’s not new news anymore once it is leaked• The University no longer has the ability to make a “big splash” with a new product announcement
  23. 23. Some answers to some questions.THE DEVIL’S ADVOCATE
  24. 24. Proof of Ownership• What if a student needs to prove that their “alias” account is really theirs? – Private messaging – What’s the secret password? – Make a post with the secret password – Change a picture
  25. 25. Crisis Situation• What if a student gets involved in a crisis situation in social media? – Trial by fire, this is social media after all – Failure is an option – Reiterate that this is a part of the course• 11 Biggest Social Media Disasters of 2012 – http://mashable.com/20 12/11/25/social-media- business-disasters-2012/
  26. 26. Friend Request Refusal• Is there a canned Hi (first name), response that I can Due to a new National University System social media policy, I am not use to politely refuse allowed to accept friend requests from students, prospective students, a student’s friend or alumni of the National University System. Thank you for your request? understanding in this matter. – Why yes there is, I’m Regards, glad you asked _______
  27. 27. Was there something I missed?QUESTIONS
  28. 28. Contact Information• http://twitter.com/thekathleenjo
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