Consumers say they can cut back on most purchases: What won’t they give up? The data, which reflects the feedback of nearly 7,000 consumers across the country, is part of the December 2015 Monthly Consumer Survey taken by Prosper Insights during the first two weeks of the month. Read more at: https://nrf.com/untouchables

1. EXPENDABLE VS.
UNTOUCHABLE
CONSUMERS SAY THEY CAN CUT BACK ON MOST
PURCHASES. WHAT WON’T THEY GIVE UP?

2. 0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Spending less overall Shopping for sales
more often
Using coupons
more often
Comparison shopping
online more often
Dining out
less frequently
The economy is not
affecting household
spending plans
Adults 18+ 18-34 35-54 55+
See more from STORES Magazine: nrf.com/untouchables
ECONOMIC IMPACT
How is the current state of the U.S. economy affecting your household spending
plans?*
Source: Prosper Insights, Monthly Consumer Survey, December 2015.
*Showing the top six responses

3. See more from STORES Magazine: nrf.com/untouchables
HIGHER INCOME HOUSEHOLDS
What do higher income households consider untouchable? Here are some notable
instances where responses varied widely from those of average adult consumers.
Source: Prosper Insights, Monthly Consumer Survey, December 2015.
Household income $50K - $100K Household income $100K+ Adults 18+
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Internet service Mobile
smartphone
Cable/satellite
TV (basic)
Hair cut/color Vacation Charitable
contribution
Cable/satellite
TV (premium)
Fitness/gym
memberships
Maid service

4. See more from STORES Magazine: nrf.com/untouchables
WHAT’S UNTOUCHABLE?
Top 12 things Millennials refuse to give up.
Source: Prosper Insights, Monthly Consumer Survey, December 2015.
0%
10%
20%
30%
40%
50%
60%
70%
80%
Internetservice
M
obile
sm
artphone
On-dem
and
video
stream
ing
Discountshopping
forapparel
Cable/satellite
TV
(basic)
Haircut/color
Fastfood
restaurant
VacationPrem
ium
cable
Charitable
contribution
N
ew
pairofshoes
Casualsit-dow
n
restaurant
Adults age 18-34

5. 0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Very confident Confident Little confidence No confidence
Adults 18+ Men Women
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CONSUMER CONFIDENCE
Which one of the following best describes your feelings about the chances for a
strong economy during the next six months?
Source: Prosper Insights, Monthly Consumer Survey, December 2015.

6. See more from STORES Magazine: nrf.com/untouchables
CHANGING SPENDING HABITS
In the last six months, have you made any of the following changes?*
Source: Prosper Insights, Monthly Consumer Survey, December 2015.
*Showing the top six responses
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
I focus more on what
I need rather than
what I want
I have become more
practical and
realistic in my
purchases
I have become more
budget conscious
I am eating home
cooked meals
more often
I worry more about
political and national
security issues
I have not made
any changes
Adults 18+ Men Women

7. nrf.com/url
WHAT’S EXPENDABLE?
Given your current economic situation, what can you live without?*
Source: Prosper Insights, Monthly Consumer Survey, December 2015.
*Showing the top six responses
80%
84%
85%
86%
87%
88%
89%
90%
Luxury
handbagHigh-end
jew
elry
Club/socialm
em
bershipsCostum
e
jew
elry
M
aid
service
High-end
cosm
eticsGourm
etfoods
Specialty
shopping
forapparel
Facial
Fine
dining
Extracurricularleagues
Satellite
radio
All adults
See more from STORES Magazine: nrf.com/untouchables

8. See more highlights from our annual survey of
what consumers say they can — and can’t — live
without: nrf.com/untouchables.